Comprehensive 3–6 Month Market & Sales Strategy & Execution Plan Prepared for the Dan Ivanoff Residence PREPARED BY: JEN CAMERON
Managing Partner & Global Real Estate Advisor | The Agency Seattle
Purpose This memorandum outlines the strategic framework for the re- introduction and sale of 2045 250th Place SE, Sammamish, It is intended to explain why conventional luxury marketing alone is insufficient for an asset of this scale, and how a disciplined, market-creation strategy is required to achieve a successful transaction in a thin, episodic environment. This document is prepared for review by ownership and senior advisors.
Market Context The upper tier of the Sammamish market is inherently supply-constrained — not because inventory is unavailable, but because properties with meaningful land, infrastructure, privacy, and resort-level amenities are rarely assembled or brought to market.