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520 VIA LIDO NORD

Custom Marketing Proposal | Presented by Blair Chang & John Stanaland

JOHN STANALAND

100+ Year

Family Lineage Selling Coastal OC

$5B in career sales

Record breaking Sale - Represented buyer and seller

$110M off Market, Biggest sale in OC history

Regular advertisements in OCBJ, Laguna Beach Mag, Newport Beach Mag, OC Register and LA Times

25K+ IG Followers

11x Average Content Reach Beyond Follower Base

BLAIR CHANG

$2B in career sales Los Angeles Business Journal Leader of Influence

Top 200 Real Estate Professionals Nationally by RealTrends The Thousand / Wall Street Journal

Record Breaking Sale - Represented Seller

$65M, the biggest sale in Brentwood history.

11.4+ IG Followers

Top Reels garner 10x+ reach

WELCOME TO THE FAMILY

The Agency is a full-service real estate brokerage pairing boutique local services with the vast resources of an entire global team. Each agent is empowered by the team's collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world-class sales and marketing team.

Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.

THE AGENCY’S APPROACH

The Agency brings a rare combination of global reach, in-house creative, institutional media relationships, and owned channels that few brokerages in the world can match — all focused on a single goal: connecting extraordinary properties with the buyers who are looking for exactly what they offer.

GLOBAL NETWORK. The industry's leading boutique global luxury brokerage. 3,000+ agents across 155+ offices in 14 countries — not just a distribution channel, but a collaborative network of trusted advisors whose clients are the buyers this collection is built for. When we bring a property to market, it lands in rooms that most listings never reach.

IN-HOUSE CREATIVE. Our award-winning team of copywriters, graphic designers, and digital strategists will develop a bespoke visual identity and full collateral suite for the property — ensuring every touchpoint, from the brochure to the website to social media, is cohesive, considered, and unmistakably premium.

PR & MEDIA. Our bi-coastal PR team secures 2,000+ press placements annually, generating over $2B in ad value and reaching 41B+ monthly readers across the world's most influential publications — Architectural Digest, Wall Street Journal, Mansion Global, Robb Report, Forbes, The New York Times, and more.

THE AGENCY JOURNAL. Our editorial blog reaches 40,000 weekly readers with original content — property highlights, design trends, market insights, and lifestyle features that inform and inspire the most relevant audience in the world.

THE AGENCY EDIT. Our global weekly newsletter delivered to 885,000 high-net-worth subscribers every week. Every property we feature lands directly and intentionally in the hands of the buyers who matter most.

THE AGENCY MAGAZINE. Mailed directly to our agents' offices and UHNW clientele across 15 countries, The Agency Magazine brings our most significant listings and stories into the physical spaces where our buyers live and work.

SOCIAL MEDIA. One of the world's most-followed residential brokerages, with 513K+ Instagram followers on our flagship account and an average of 10.1M impressions per post across all corporate accounts. Our dedicated social strategists tailor content to platform, algorithm, and audience — ensuring your property reaches the right eyes, in the right context, at the right time.

MARKETING TIMELINE

We will execute a focused, four-phase strategy that takes the 520 Via Lido Nord from pre-market preparation to a fully realized global campaign.

Phase 1

IDENTITY & COLLATERAL

Phase 2

TARGETED OUTREACH

Phase 3

MARKET LAUNCH

Phase 4

ACTIVE CAMPAIGN & OPTIMIZATION

THE STRATEGY

A phased campaign built to create momentum, build desire, and convert the right buyers — before, during, and after launch.

PHASE 1: IDENTITY & COLLATERAL

Before a single showing, we establish the collection's world. Our creative team will develop a bespoke brand identity for the property— a visual language and master narrative that carries cohesively across every touchpoint.

• Brand directions presented for critique and approval prior to application

• Property description and copywriting across all materials

• Photography and videography: agent-led tours, lifestyleforward content, social-optimized edits

• Brochure and coffee table book

• Dedicated website

• E-blast templates and social media calendar

PHASE 3: MARKET LAUNCH

• Coordinated market launch timed to a potential media exclusive

• Broker's Open and twilight event

• Print advertising aligned with editorial placements

• Ongoing digital marketing leveraging The Agency's full social and digital infrastructure

• Continued PR outreach and sustained editorial followthrough across target publications

PHASE 2: TARGETED OUTREACH

• A deliberate, curated introduction to the market — building anticipation and qualifying interest before public launch.

• Invite-only broker tours: a guided experience that walks top agents through the collection and arms them with the messaging and materials to speak to their clients with confidence

• Direct outreach to qualified buyers and agents in key feeder markets — New York, Miami, San Francisco, and internationally

• Exclusive event in partnership with a luxury brand — designed to introduce the collection to a carefully curated group of potential buyers in an elevated, memorable setting

• Internal Agency broadcast across office sales meetings, internal channels, and a momentum-building email series to our full global network

PHASE 4: ONGOING CAMPAIGN

• Sustained distribution of description and photos to media as applicable

• Continuous inclusion in The Agency, Blair Chang, and John Stanaland’s social media channels and eblasts

• Regular updates of marketing efforts and review of potential buyers

• Direct contact with agents, clients, and other target buyers’ universes (e.g., UHNWI individuals)

PUBLIC RELATIONS

Great PR isn't about volume — it's about fit.

Our team focuses on finding the right publications and crafting the right message to put this property in front of the buyers who will connect with it most.

Our bi-coastal team holds long-standing relationships with the most influential journalists, editors, and tastemakers in real estate, architecture, design, and luxury lifestyle media. We don't pitch listings — we craft narratives that publications want to tell.

TARGET PUBLICATIONS

Wall Street Journal, The New York Times, Mansion Global, Robb Report, Forbes, The Hollywood Reporter, Los Angeles Magazine, Dwell, Modern Luxury, California Home & Design, The Real Deal, Vogue, CNBC, Fox Business, Financial Times, Dezeen, The Architect's Newspaper

BRAND IDENTITY

Every great estate deserves a mark. For a property at this level, a custom brand isn’t a luxury — it’s a strategy. We will develop a distinctive visual identity for the 520 Via Lido Nord: a mark, a typographic system, and a color palette that positions this home as a destination rather than a listing. All directions presented for seller review and approval before any marketing assets are produced.