3364 17 Mile Drive | Pebble Beach
The Santiago Standard
Table of Contents
AN INTRODUCTION
WELCOME TO THE FAMILY
The Agency is a fullservice real estate brokerage pairing boutique local services with the vast resources of an entire global team.
Each agent is empowered by the team’s collective knowledge and international network to offer our clients a true competitive edge. Behind the sale of each property, no matter how large or small the transaction, is a world- class sales and marketing team. Unlike traditional brokerages, we capitalize on the strength of the whole to offer our clients better representation and an extensive global reach.
AGENT PROFILE
Santiago Arana
PRINCIPAL AND MANAGING PARTNER
Ranked the #6 real estate agent in the country, Santiago Arana has closed billions of dollars of real estate across Los Angeles, taking his place among the most distinguished professionals in the industry.
Part of a power trio that includes Billy Rose and Maur cio Umansky Santiago joined The Agency in 2014 as Principal and Partner specializing in h gh-end residential real estate and new construction across the region’s most coveted neighborhoods. Santiago spearheaded the company’s Westside expansion as Managing Partner of the Brentwood and Pacific Palisades offices To date he has closed over $4 8 billion in real estate
For twelve consecutive years, Santiago has placed among the Top 250 Realtors in the United States in the annual REAL Trends Inc ranking, featured in The Wall Street Journal In 2020 he represented the top half percent of more than one m llion REALTORS® nat onwide ranking #6 in the country #3 n California, and #1 west of the 405 freeway. For the second year in a row Santiago ranked #1 in the country for sales volume by the National Associat on of Hispanic Real Estate Professionals® Latino Agent Award Santiago has also been featured for seven consecutive years in the Los Angeles Business Journal s Most Influential People in Real Estate n Los Angeles
Santiago recently ranked among the top agents driving the L.A. real estate market by The Los Angeles Business Journal which also named him among the outstanding professionals on its annual list of “Who s Brokering L.A.” and “Leaders of Influence” in the industry He has also been chosen as one of “Hollywood’s Top 30 Real Estate Agents” by The Hollywood Reporter for thirteen years running and has been named to Variety’s list of “Showbiz Real Estate Elite” for fourteen consecutive years. No stranger to representing high-prof le cl ents such as Ben Affleck Jennifer Lopez, Sophia Vergara, Lady Gaga, Lebron James, Larry David, Rick Caruso, Tom Barrack, Anthony Hopkins, “Bond King” Jeffrey Gundlach, and Alessandra Ambrosio, among others, Santiago is artfully discreet and carefully tailors his marketing strateg es to fit each ndividual property while protecting his client’s privacy.
Renowned for his record-breaking sales throughout L.A. Santiago’s most notable recent sales include, 2571 Wallingford Drive - $60,850,000, 609 E Channel (record sale) $48,674,649, 5012 Carbon Beach - $38,000 000 (record sale), 1172 Napoli Drive - $28,500,000, 8201 Bellgave Place - $25,600 000 445 Walker Drive - $24,180,000, 14180 Rustic Lane - $25,500,000 (highest sale in Rustic Canyon), 242 N Carmelina Ave (Double-ender) $22 2000 000, 1401 San Remo - $18,000,000, 126 N Rockingham$23,900 000 (record sale – highest in Brentwood park and off-market), and 15000 Corona Del Mar- $25 500,000. His current notable listings include 2571 Wallingford Drive - $52,000,000, 766 Paseo Miramar - $39,000,000, 1204 Chickory Lane$38,000 000 and 491 N Tigertail Road - $29,950,000.
Originally from Sucre, Bolivia Santiago’s international background has helped build him a strong network of contacts from every corner of the globe Armed with a Bachelor s degree in Business Administration and Marketing Santiago offers clients knowledge-backed guidance through the real estate market as well as highly-targeted, future-facing marketing strategies. Santiago is known for his exceptional work ethic his sharp negotiation skills, his stellar abil ty to close deals, and his warm friendly personality. H s network of contacts professionalism, and passion for exceeding clients’ expectations combine to make Santiago the ideal cho ce for a wide variety of real estate needs and investments In past roles Santiago served as D rector of the New Construction Division and distingu shed himself with his knowledge of and success with new development and investment properties throughout the Westside.
Lizzy Garza
AGENT | BERKSHIRE HATHAWAY
With over 20 years of international sales and business experience, Lizzy brings a wealth of global insight and strategic expertise to every client relationship. She is known for her exceptional listening skills, strong negotiation abilities, and warm, joyful personality. Whether working in residential or luxury markets, Lizzy consistently puts her clients' best interests first.
Lizzy holds a Bachelor’s degree in Business Marketing and Management from the University of Phoenix. She is a Certified International Property Specialist, Global Luxury Specialist, and Relocation Specialist. Passionate about health, fitness, and giving back to her community, Lizzy enjoys volunteering for local causes and is a proud Rotarian. Fluent in both English and Spanish, she is committed to providing personalized, top-tier service to every client she serves.
“Dear Santiago, We are your biggest fans.”
“You did a great job of taking the reins to sell our house with the utmost skill and professionalism. You were a joy to work with at all times and your whole team is unparalleled. I cannot say enough about you and your company. Thank you. With great affection.”
“I am fortunate to have had Santiago as my agent when I’ve both bought and sold homes.
“As a buyer, he found me my dream house in less than 24 hours. As a seller, he priced our home correctly, marketed it well, and quickly brought us multiple strong offers. Santiago never leaves a question unanswered and responds promptly to any text, call, or email he receives. Because of his expertise, he always gave me great advice and helped me to make informed decisions. I wish everyone could be as dedicated and pleasant as Santiago.”
“Santiago Arana delivers with capital D.”
“He made very specific promises to us, and then exceeded our expectations on both price and timeline. He is the best.”
“Santiago is the best.”
“He combines honesty and directness with a personable style that makes a complex process more enjoyable than it would be otherwise. He is also a fixer.We had high expectations not only on the sale of our house but on our next move, and Santiago had to solve for both to get a deal done. He figured out a creative solution to our requirements and closed a twoended deal. He’s the real deal, and his rocketship success is not surprising to us at all. It’s well deserved.”
2571 Wallingford Drive
609 E Channel Road
521, 525 & 527 Spoleto Drive 5012 Carbon Beach Terrace 671 Siena Way 1627 E Valley Road 1172 Napoli Drive
8201 Bellgave Place
14180 Rustic Lane
15000 Corona Del Mar
14930 Corona Del Mar
400 N. Bristol Avenue 1050 Stradella Road 445 Walker Drive 126 N. Rockingham Avenue 9945 Beverly Grove
568 N. Tigertail Road
609 E. Channel Road 30460 Morning View Drive
565 N Tigertail Road 242 N. Carmelina Avenue 227 N. Tigertail Road 1301 Amalfi Drive
148 S. Bristol Avenue
491 N. Tigertail Road
333 Crown Drive
167 S Rockingham Avenue
13233 Riviera Ranch Road
1350 Capri Drive
14300 W Sunset Boulevard 12833 Chalon Road
12835 Parkyns Street 15050 Altata Drive 2553 Summitridge Drive 212 Vance Street 23768 Malibu Road 1332 Laurel Way 1401 San Remo Drive
156 S. Bristol Avenue
592 & 594 N. Tigertail Road 13158 Boca De Canon Lane
Santiago Arana Notable Sales
$60,850,000.00
$48,674,649 00
$48,000,000.00
$38,000,000.00
$35,450,000.00
$35,000,000 00
$28,500,000.00
$25,600,000.00
$25,500,000 00
$25,500,000.00
$25,150,000.00
$25,000,000.00
$25,000,000 00
$24,180,000.00
$23,900,000.00
$23,800,000 00
$23,000,000.00
$23,000,000.00
$23,000,000.00
$22,700,000 00
$22,200,000.00
$22,100,000.00
$22,000,000 00
$21,800,000.00
$21,500,000.00
$21,500,000.00
$20,833,500 00
$20,500,000.00
$20,000,00.00
$20,000,000 00
$20,000,000.00
$19,715,787.00
$19,700,000.00
$18,600,000 00
$18,500,000.00
$18,350,000.00
$18,200,000 00
$18,000,000.00
$18,000,000.00
$17,750,000.00
$17,325,000 00
555 N. Tigertail Road
1031 & 1017 Enchanted Way
1580 Sorrento Drive
491 N. Tigertail Road
201 Avondale Avenue
1619 San Remo Drive
12834 Highwood Street
1628 Gergina Avenue
456 N Carmelina Avenue
748 Amalfi Drive
841 Toulon Drive
1156 San Ysidro Drive
909 Lilac Drive
2219 La Mesa Drive
781 Amalfi Drive
1840 Mango Way
1840 Mango Way
121 Esparta Way
16860 W Sunset Boulevard
534 Crestline Drive
992 Napoli Drive
2447 Arbutus Drive
269 S Rockingham Avenue
1567 E. Valley Road
22201 Carbon Mesa Road
212 Vance Street
12916 Evanston Street
1164 Napoli Drive
717 N. Tigertail Road
924 Corsica Drive
23111 Mariposa de Oro Street
950 Kenfield Avenue
12916 Evanston Street
457 N. Rockingham Avenue
2184 Mandeville Canyon Road
APN 4402-006-049 and 051 Chaparal Street
1337 Monument Street
$17,150,000.00
$16,825,000 00
$16,780,000.00
$16,650,000.00
$16,500,000.00
$16,199,000 00
$16,000,000.00
$16,000,000.00
$15,850,000 00
$15,500,000.00
$15,000,000.00
$13,900,000.00
$13,860,000 00
$13,800,000.00
$13,765,000.00
$13,700,000 00
$13,300,000.00
$13,100,000.00
$13,042,154.80
$13,000,000 00
$12,995,000.00
$12,920,000.00
$12,820,000 00
$12,750,000.00
$12,600,000.00
$12,500,000.00
$12,330,000 00
$12,200,000.00
$12,025,000.00
$12,000,000 00
$11,800,000.00
$11,750,000.00
$11,717,000.00
$11,700,000 00
$11,690,000.00
$11,675,000.00
$11,600,000 00
$11,500,000.00
$11,500,000.00
$11,500,000.00
$11,450,000 00
Santiago Arana Notable Sales
$11,250,000.00
$11,211,000
$11,091,000.00
$10,650,000.00
$10,625,000.00
$10,510,000 00
$10,500,000.00
$10,500,000.00
$10,500,000 00
$10,500,000.00
$10,200,000.00
$10,125,000.00
$10,125,000 00
$9,970,000.00
$9,800,000.00
$9,770,000 00
$9,500,000.00
$9,450,000.00
$9,400,000.00
$9,265,000 00
$9,250,000.00
$9,200,000.00
$9,050,000 00
$9,000,000.00
$9,000,000.00
$9,000,000.00
$8,975,000 00
$8,885,000.00
$8,880,000.00
$8,803,670 00
$8,800,000.00
$8,800,000.00
$8,557,665.00
$8,500,000 00
$8,500,000.00
$8,400,000.00
$8,250,000 00
$8,230,000.00
$8,225,000.00
$8,150,000.00
$8,100,000 00
2800 White Stallion Road
27140 Malibu Cove Colony
234 Monte Grigio Drive
14203 W Evans Road Boulevard
111 Winnett Place
30536 Morning View Drive
101 Foxtail Drive
14203 W Sunset Boulevard
883 Linda Flora Drive
1459 Via Cresta
324 10th Street
701 Nimes Road
509 N Rockingham Avenue
1824 Old Orchard Road
619 Moreno Avenue
321 23rd Street
523 S. Burlingame Avenue
433 9th Street
701 Chapala Drive
1832 Old Orchard Road
1805 Westridge Road
324 10th Street
15007 Bestor Boulevard
1824 Old Orchard Road
641 Alma Real Drive
718 10th Street
13535 Lucca Drive
1404 Dawnridge Drive
121 S. Rossmore Avenue
1427 Georgina Avenue
13023 W. Sunset Boulevard
756 Via de la Paz
1202 Rimmer Avenue
464 25th Street
401 N. Tigertail Road
951 Chautauqua Boulevard
2115 Mandeville Canyon Road
1644 Casale Road
535 Toyopa Drive
1221 Minorca Drive
4322 Hayvenhurst Avenue
$8,100,000.00
$8,100,000 00
$8,015,000.00
$8,000,000.00
$8,000,000.00
$7,995,000 00
$7,994,000.00
$7,955,000.00
$7,910,000 00
$7,875,000.00
$7,835,000.00
$7,800,000.00
$7,800,000 00
$7,650,000.00
$7,625,000.00
$7,600,000 00
$7,550,000.00
$7,550,000.00
$7,530,000.00
$7,500,000 00
$7,450,000.00
$7,360,000.00
$7,350,000 00
$7,325,000.00
$7,310,000.00
$7,295,000.00
$7,265,000 00
$7,200,000.00
$7,186,400.00
$7,000,000 00
$7,000,000.00
$6,950,000.00
$6,920,000.00
$6,900,000 00
$6,850,000.00
$6,835,000.00
$6,789,000 00
$6,700,000.00
$6,670,000.00
$6,668,750.00
$6,585,000 00
Santiago Arana Notable Sales
$6,550,000.00
$6,525,000
$6,500,000.00
$6,425,000.00
$6,400,000.00
$6,350,000 00
$6,300,000.00
$6,285,000.00
$6,275,000 00
$6,250,000.00
$6,225,000.00
$6,170,000.00
$6,150,000 00
$6,025,000.00
$6,000,000.00
$6,000,000 00
$6,000,000.00
$6,000,000.00
$5,995,000.00
$5,835,000 00
$5,800,000.00
$5,750,000.00
$5,725,000 00
$5,685,000.00
$5,650,000.00
$5,650,000.00
$5,600,000 00
$5,600,000.00
$5,585,000.00
$5,560,000 00
$5,525,000.00
$5,400,000.00
$5,367,650.00
$5,360,000 00
$5,324,000.00
$5,300,000.00
$5,285,000 00
$5,285,000.00
$5,260,000.00
$5,200,000.00
$5,200,000 00
623 N. Rexford Drive
2184 Mandeville Canyon Road
11912 W. Sunset Boulevard
568 N. Tigertail Road
16722 Monte Alto Place
8818 Thrasher Avenue
1830 Old Orchard Road
601 El Medio Avenue
10203 Century Woods Drive
25360 Malibu Road
117 S. Medio Drive
1215 N. Bundy Drive
666 Walther Way
107 Ocean Front Walk
1147 Via de la Paz
1112 Via De La Paz
840 23rd Street
2488 Westridge Road
333 22nd Street
107 N Cliffwood Avenue
321 S. Gretna Green Way
1545 Umeo Road
652 Broadway Street
652 Broadway Street
332 S. Medio Drive
727 Greentree Road
242 S Carmelina Avenue
417 S. Gretna Green Way
451 16th Street
646 Las Lomas
568 Chautauqua Boulevard
8745 Rosewood Avenue
535 Toyopa Drive
507 12th Street
1415 Chautauqua Boulevard
1018 Chautauqua Boulevard
12924 San Vicente Boulevard
3453 Coast View Drive
629 Cascada Way
1110 Embury Street
1218 Roberto Lane
$5,200,000.00
$5,175,000 00
$5,125,000.00
$5,100,000.00
$4,995,000.00
$4,948,000 00
$4,925,000.00
$4,900,000.00
$4,900,000 00
$4,850,000.00
$4,830,000.00
$4,800,000.00
$4,800,000 00
$4,795,000.00
$4,765,000.00
$4,750,000 00
$4,750,000.00
$4,700,000.00
$4,600,000.00
$4,600,000 00
$4,525,000.00
$4,500,000.00
$4,500,000 00
$4,480,000.00
$4,470,000.00
$4,468,000.00
$4,460,000 00
$4,420,000.00
$4,400,000.00
$4,345,000 00
$4,250,000.00
$4,248,086.00
$4,195,000.00
$4,195,000 00
$4,150,000.00
$4,150,000.00
$4,025,000 00
$4,000,000.00
$3,995,000.00
$3,995,000.00
$3,995,000 00
la Paz
Santiago Arana Notable Sales
la Paz
$3,995,000.00
$3,950,000 00
$3,950,000.00
$3,787,518.00
$3,700,000.00
$3,700,000 00
$3,650,000.00
$3,500,000.00
$3,500,000 00
$3,450,000.00
$3,450,000.00
$3,400,000.00
$3,395,000 00
$3,385,000.00
$3,363,828.00
$3,300,000 00
$3,300,000.00
$3,250,000.00
$3,250,000.00
$3,200,000 00
$3,156,640.00
$3,150,000.00
$3,150,000 00
$3,100,000.00
$3,095,000.00
$3,090,000.00
$3,080,620 00
$3,073,250.00
$3,050,000.00
$2,950,000 00
$2,950,000.00
$2,915,000.00
$2,888,000.00
$2,875,000 00
$2,850,000.00
$2,800,000.00
$2,800,000 00
$2,750,000.00
$2,710,000.00
$2,700,000.00
$2,699,000 00
2400 Bay Drive
637 Las Lomas Avenue
209 N. Kenter Avenue
12026 Benmore Terrace
951 Chautauqua Boulevard
13043 W Sunset Boulevard
1220 Hill Street
16525 Las Casas Avenue
1223 N Tigertail Road
16714 Bollinger Drive
254 S.Westgate Avenue
13006 Appleton Way
11933 Foxboro Drive
1755 Ocean Avenue #707
13043 W. Sunset Boulevard
12501 Sunset Boulevard
7502 W 89th Street
17401 Oak Creek Court
101 Ocean Avenue #601E
101 Ocean Avenue #601E
14930/14914 Corona Del Mar
939 Roscomare Road
101 Ocean Avenue #D501
347 N. Alfred Street
17351 W. Sunset Boulevard #5C
13043 W. Sunset Boulevard
3775 Ashwood Avenue
3630 Thacher Road
441 S. Barrington Avenue #110
29517 Harvester Road
1850 Mango Way
410 S Barrington Avenue #307
201 Ocean Avenue #708B
1521 Marmont Avenue
201 Mantua Road
14923 W. Sunset Boulevard
17810 Sabbiadoro Way
946 Iliff Street
8925 Hollywood Hills Road
25780 Piuma Road
11242 Kling Street
$2,305 000.00
$2,295 000.00
$2,250 000 00
000.00 $1,850 000.00
$1,845 000.00
$1,820 000 00
$1,800 000.00
$1,795 550.00
$1,770 000 00
$1,650 000.00
$1,600 000.00
$1,599 000.00
$1,580 000 00
$120,000,000.00
$119,867,700.00
$100,000,000.00
$100,000,000
$85,000,000.00
$75,000,000.00
$74,000,000.00
$72,500,000.00
$70,000,000 00
$69,947,000.00
$69,900,000 00
$66,250,000.00
$65,000,000 00
$65,000,000.00
$60,850,000.00
$58,500,000.00
$56,000,000.00
$53,000,000 00
$48,674,649.00
$45,760,000 00
$45,000,000.00
$45,000,000.00
$41,000,000.00
$40,000,000.00
$40,000,000.00
$39,000,000.00
$39,000,000 00
$38,900,000.00
$38,500,000 00
$38,000,000.00
$37,500,000.00
$37,250,000.00
The Agency Notable Sales
675 Perugia Way
501 W. Hopkins Avenue
918 N. Roxbury Drive
8408 Hillside Avenue
671 Siena Way
1627 E Valley Road
385 Copa De Oro Road
6837 Zumirez Drive
138 N. Mapleton Drive
27724 Pacific Coast Highway
14984 Corona Del Mar
717 N. Palm Drive
3620 Sweetwater Mesa Road
1105 Foothill Road
1201 Laurel Way
701 S. Garmisch Street
837 Greenway Drive
11490 Orum Road
1000 Laurel Way
1201 Laurel Way
250 S. Rockingham Avenue
200 Delfern Drive
438 N. Faring Road
918 N Roxbury Drive
525 & 527 Spoleto Drive
10801 Chalon Road
23712 Malibu Colony Road
1023 N. Roxbury Drive
1172 Napoli Drive
32 Shady Lane
124 Udine Way
1691 Crespi Lane
32 Beverly Park Terrace
826 Greenway Drive
$37 000,000.00
$36 975,000.00
$36 000,000.00
$35 500,000 00
$35 450,000.00
$35 000,000 00
$34 750,000.00
$34 200,000.00
$34 000,000.00
$34 000,000.00
$33 946,945 00
$33 600,000.00
$33 500,000 00
$33 250,000.00
$33 000,000 00
$32 476,500.00
$32 349,582.90
$32 250,000.00
$31 000,000.00
$31 000,000 00
$30 500,000.00
$30 000,000 00
$30 000,000.00
$29 600,000.00
$29 500,000.00
$29 000,000.00
$28 995,000.00
$28 750,000.00
$28 500,000 00
$28 100,000.00
$28 000,000 00
$28 000,000.00
$27 750,000.00
$27 625,000.00
$27,600,000.00
$27,375,000.00
$27,000,000.00
$26,900,000
$26,750,000.00
$26,725,000
$26,583,775.00
$26,360,000
$26,324,000.00
$26,000,000.00
$25,700,000
$25,600,000.00
$25,500,000.00
$25,500,000.00
$25,500,000.00
$25,400,000.00
$25,150,000.00 $25,150,000 00 $25,000,000.00 $25,000,000 00 $25,000,000.00 $25,000,000.00
$25,000,000.00
$24,900,000.00
$24,500,000
$24,180,000.00
$24,000,000 00
$23,980,000.00
In The News
NEARLY QUADRUPLED OUR ORGANIC DAILY SEARCH TRAFFIC
RANKED IN THE TOP 10 SHOWS IN 26 COUNTRIES AFTER THE PREMIERE
From our hit Netflix series Buying Beverly Hills and Dancing with the Stars to consistent presence on top business television media outlets, gets a lot of attention. Familiarity is key in connection, and our Founder gets that.
12.8M+ SOCIAL MEDIA IMPRESSIONS
125+ PIECES OF COVERAGE, WORTH $4M+ IN AD VALUE WITH 17.8M+ VIEWS
Santiago Arana’s CELEBRITY CLIENTS
Social Media
The Agency has a dedicated social media strategy team that leverages our online presence to drive sales for our agents and clients.
AGENCY
The World’s M ost-Followed Resident ial Brokerage on Social Media wi th 5 1 1 K+ Instagram Followers
THE AGENCY OVERVIEW
Everything is better in red.
We use our boutique approach, creative marketing, cutting-edge technology and unforgettable client service experience to place the world at your front door.
Unlike traditional brokerages, The Agency fosters a culture of collaboration. Behind me is the knowledge and resources of an entire global team. By working together, we can offer our clients better representation and a true competitive edge.
After all, more of the same is never an option.
Real Estate with Real People
The Agency partners with the best in the business, taking a quality over quantity approach to building the team.
This is how we’ve maintained our boutique feel, even as we’ve continued our global expansion. We work together as a community, constantly sharing resources, contacts and spheres of influence. Our agents are supported by dedicated administrative, marketing and tech teams so they may focus on what they do best sell real estate. Our agents are also focused on giving back to the communities they call home by dedicating their time and efforts to charitable organizations and local-based philanthropic initiatives.
Real Estate with Real Experience
The Agency has offices in some of the world’s most coveted real estate markets, allowing us to serve our clients with a full scope of residential, commercial, luxury leasing, vacation rental and new development real estate services. Our established position in prime, first- and second-home markets allows us to better serve our clients by expanding our reach among high-net-worth buyers. We are also able to specifically target markets with buyers particularly interested in your location.
We’re the industry’s leading boutique global luxury brokerage.
After all, those agents’ clients could be your buyer. It’s the power of having a truly global collaborative network behind your listing.
OUR METHOD
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PRELAUNCH
During the pre-launch stage, we will create the visual and narrative story of your property as we prepare to make its market debut.Prelaunch services may include:
ONGOING
Post launch, we work to capitalize on the momentum generated in the first two phases by continuing our outreach and amplifying our marketing efforts. Ongoing services may include: •
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LAUNCH
Once the property launches, we work to drive market value and qualified traffic among buyers. Launch services may include: •
NO. 4
SALES PROCESS
Once an offer is accepted, we remain by your side through every step of the transaction process, ensuring a smooth and seamless transition.
OUR MARKETING
Marketing a Lifestyle
We appeal to your potential buyer by establishing our brand as a household name. Through industry-leading resources and luxury publications, we consistently connect to the community with our acumen for luxury living. A modern aesthetic with an out-loud appeal.
Marketing Your Property
Every property has a unique story, and we’re here to tell it in an unforgettable way.
The Agency’s full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties. We custom-tailor marketing strategies to make each listing compelling and relatable. Of course, we are competing, and that means every edge matters. I’ll make sure your home is positioned properly so prospective buyers can immediately understand why it’s special and why it’s the perfect fit for them.
MASTERFUL DESIGN AND POWERFUL STORYTELLING ALL IN A DAY’S WORK.
Coordinate listing photography and video.
Provide curation for staging, artwork, floral arrangements and other scene-setting elements.
Prepare exceptional listing copy to be leveraged across all marketing channels.
Design marketing collateral for on-site distribution to qualified prospects and clients.
Offer exclusive, pre-launch property tours to qualified individuals.
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Announce at our office meeting to drive traffic from within The Agency.
Devise an email campaign that builds momentum, excitement and lead generation for the property.
Create a social media strategy for promoting the listing across social channels.
Share across our global network through internal and external channels.
The Agency full-service creative division excels in the art of marketing and branding real estate, having positioned some of the world’s most iconic properties.
W E C U S T O M T A I L O R M A R K E T I N G S T R A T E G I E S T O M A K E E A C H L I S T I N G
C O M P E L L I N G A N D R E L A T A B L E .
Masterful design and powerful storytelling—all in a day’s work.
Print & Digital Advertising
My method: Tell a story to the people who are most likely to buy the house.
Our in-house media team makes it fast to place effective advertising campaigns across digital platforms while measuring data and success to continuously improve campaign efficacy. We use this to place smart print ads in the publications that resonate best with our likely buyers. Finally, our relationship with the leading real estate advertising team at RealForce allows me to ensure your curated placement with intentional targeting. Whether digital or print advertising, my campaigns provide maximum exposure and ensure our listings stand out from the crowd.
Fitting in was never The Agency’s style.
Targeted, thoughtful, strategic.
We use powerful analytics and data science to guide our digital campaigns and ensure we reach the right buyers at the right time. Today’s buyers are the most knowledgeable and tech-savvy in history. Your brokerage and your agent should be too.
Email Strategy
DEPLOY A TAILORED EBLAST TO TARGETED RECIPIENTS AND CLIENTS IN THE AREA AND FROM A CAREFULLY IDENTIFIED PROSPECT LIST.
DEPLOY A SERIES OF TARGETED “JUST LISTED” EBLASTS TO MY DATABASES, WHICH INCLUDE BROKERS, ACTIVE CLIENTS AND TRUSTED REFERRAL NETWORKS.
REACH BROKERS WHO HAVE HAD RECENT TRANSACTIONS IN THE AREA AND COMPARABLE PRICE POINTS.
TARGET BROKERS WHO SERVICE OUR FEEDER MARKETS.REACH POTENTIAL BUYERS FROM OUR NETWORK OF IN-MARKET CONTACTS.
CONTACT PREVIOUS CLIENTS ACTIVE IN MY REFERRAL NETWORK.
Social Media Strategy
In addition to leveraging The Agency’s regional social media channels, I’ll work to gain exposure on The Agency’s global account, leveraging our position as one of the most-followed brokerages in the world to put your listing centerstage. Based on your target buyer, I’ll determine the proper platform, tactic and timing to showcase your home, creating exceptional content around your property and strategically sharing it in accordance with industry best practices.
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PRELAUNCH
The Prelaunch phase will focus on property preparation and creating marketing collateral. Efforts related to the Prelaunch phase are as follows:
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DIGITAL ADVERTISING
Whisper Campaign •
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• W E E K L Y I N C L U S I O N I N H I S “
6 5 0 , 0 0 0 + S U B S C R I B E R S
• C O O R D I N A T E D S O C I
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ONGOING MARKETING
Monthly updates inclusive of:
PUBLIC RELATIONS
GLOBAL BRAND PRESENCE
Public Relations Reach
THE POWER OF THE MEDIA IS IN THE PALM OF OUR HANDS.
Our in-house, bi-coastal Public Relations team keeps everyone talking about The Agency and our properties. They hold long-standing relationships with some of the world’s most influential journalists, prominent influencers and tastemakers. They ensure we’re always part of the conversation.
A BI-COASTAL TEAM BASED IN MAJOR U.S. METROS
2,000+ PRESS PLACEMENTS ANNUALLY
Hundreds of articles in The Wall Street Journal, The New York Times, Los Angeles Times, Architectural Digest, Robb Report, Mansion Global, San Francisco Chronicle and more
Agency's in-house PR team is making headlines across the globe.
2025 7 3
Total number of online, offline and social clips in this report 2 6 0
Combined total of likes, comments and shares on social media platforms
6 9
A 0-100 measure of the authority of the site coverage appears on. Provided by Moz
1 . 3 7 B
U
I
E Combined total of publication-wide audience figures for all outlets featuring coverage
3 . 13 M
Magazine
Designed and directed by our in-house creative and public relations team, The Agency Magazine is our inspired perspective on life and luxury, showcasing our properties to a global audience.
Print Distribution
In addition to being mailed directly or hand-delivered to our clients and list of UltraHigh-Net-Worth (UHNW) individuals, the piece is on display in and distributed from The Agency’s 120+ offices in the world’s most affluent markets.
Private Jet Distribution
This exclusive publication is carried in the private planes of Hera Flight, a renowned leader in private aircraft charter services.
Digital Distribution
Featured on the home page of The Agency’s website (TheAgencyRE.com), which has an average of 1.5M visitors per year - and growing. It is also directly emailed to a highly targeted list of The Agency clientele and featured in our weekly newsletters, which reach an affluent audience of 700K+.
Social Media
Activation & Experiential
r o u g h o u t t h e y e a r w h e r e o u r m a g a z i n e i s o n d i s p l a y a n d s h a r e d w i t h g u e s t s . P a s t e v e n t s h a v e i n c l u d e d t h e H a m p t o n C l a s s i c , T h e A g e n c y ’ s G l o b a l
F o r u
The Red Paper Annual Market Report
Each year, The Agency produces an international market and wealth report encompassing the most recent data, research and insights on the global real estate market, consumer spending and luxury market trends, along with projections for the following year.
The Red Paper comprehensively explores real estate activity in our diverse markets, diving deep into shifts in home-buying patterns, buyer demographics, home design, ultra-high-net-worth (UHNW) activity and more.
The Agency Journal
The Agency’s blog is the heartbeat of the website, with intentionally crafted content to celebrate the lifestyle our clients experience every day. From the latest design trends and the hottest properties on the market to interviews with tastemakers and our latest and greatest press highlights, we send out curated content to 700K+ readers weekly
OUR TECHNOLOGY
Targeting Your Buyer
connecting people through technology.
We use The Agency’s proprietary technology platform to inspire human connection, ease the transaction process and support our clients every step of the way. The data we capture and the people we reach are used to sell your home efficiently and for top dollar. It can be that simple.
The Good Kind of Traffic
T H E A G E N C Y R E . C O M
A GLOBAL PLATFORM
Real estate marketing is all about the digital footprint and that’s our specialty.
TheAgencyRE.com receives 1.8M+ visits per year. Savvy buyers worldwide can easily shop our listings and connect with our team from the comfort of their smartphones bringing properties fingertip close. Mobile and global, as promised.
Wealth Mapping Lead Generation
I don’t wait for buyers to come to us. I go to them. The Agency leverages technology to capture and vet prospective buyers for every listing. First, I identify leads from multiple sources and use data-driven insight to determine who is qualified to buy and when. Then I follow up with these leads to ensure every interested party views your home, through our eyes.
It’s all about who we know. The Agency’s wealth intelligence software discovers buyers based on a property’s attributes. We can search by location, hobbies, interests, business alliances— virtually anything it takes to target prime prospects. It then provides multiple ways to connect with those buyers. Tech with a human connection. The way of the future.
Relocation Department
Someone in your corner, in every corner of the world.
The Agency’s in-house Relocation Department captures leads for our listings from all over the world. They nurture relationships with global companies and brokers to find prospective buyers. And when our clients are relocating, they ensure The Agency brand of turnkey concierge service wherever life may take you.
Core Services
EXPERT GUIDANCE AND EXCEPTIONAL SERVICE BEFORE, DURING AND LONG AFTER THE TRANSACTION.
The Agency has curated a family of real estate Core Service providers to offer everything you need during the home buying and selling journey. Streamlining transactions for our clients with a simplified process.
We have you covered throughout every step of the transaction life cycle with our vetted partners—from home inspection, home mortgages and title insurance to home warranty, moving services and private wealth management. It’s all in our wheelhouse.
Brand Partnerships
STRATEGIC OPPORTUNITIES THAT GARNER MEASURABLE RESULTS.
The Agency partners with luxury brands to present our clients with partnership opportunities, from intimate private events to VIP launches and event sponsorships. These opportunities ensure maximum exposure among targeted potential buyers, raise awareness and elevate the property to like-minded luxury brands with UHNW clientele.
Philanthropy
WHEN WE GIVE, YOU GIVE.
Our agents come together in every market to advocate for their communities. They support a wide range of charitable organizations to make a difference locally and globally. The Agency’s official charity partner, Giveback Homes, is committed to creating social change by building homes for families around the world. By working with one of our agents, you immediately become part of our community and philanthropic mission.
RULE #2: Have Fun
RULE #1: No Assholes. W
RULE #6: Make Some Noise
RULE #3: Stay Hungry
W E SHALL REMAIN.
RULE #4: All for One and One for All
RULE #3: More of the Same is Never an Option
Dare To Dream
The Santiago Standard
Being a part of our boutique luxury brokerage means benefiting from the strength of the whole. It means coming together with real estate professionals who are constantly rethinking industry norms and pushing themselves further through technology, design, and service. It’s real estate without boundaries.
IT’S REAL ESTATE THAT MOVES YOU.
SANTIAGO ARANA
PRINCIPAL AND MANAGING PARTNER SANTIAGO@THEAGENCYRE.COM
I LIC. #01492489