Season 73 at TNP
As we step into Season 73, I invite you to join us with gratitude and optimism for a season centered on connection: how it is formed, tested, broken, and renewed. This season reflects our mission at The Naples Players: building community through exceptional access to the power of theatre.
The stories of Season 73 explore what it means to belong, to reach across difference, and to find one another in moments of joy, loss, humor, and hope. From sweeping musicals to intimate dramas, powerful mysteries, and heartfelt comedies, each production asks us to look closely at the relationships that define our lives and the humanity we share.
What makes this work possible is the community behind it. With thousands of season ticket holders, more than 850 active volunteers, and one of the most ambitious production calendars in the country, The Naples Players operates at a scale matched by very few nonprofit theatres nationally. Artists, volunteers, students, and professionals work side by side every day, creating work that is deeply local and increasingly recognized beyond our region.
Connection at TNP extends far beyond the stage. Through education, inclusive programs, and partnerships with more than 45 community organizations, the impact of this work reaches people of all ages and backgrounds.
None of this is possible without you. Our partners, supporters, and patrons are the heart of The Naples Players. Whether you have been with us for decades or are discovering TNP for the first time, you are an essential part of the stories and connections we celebrate this season.
Sincerely,
Bryce Alexander CEO & Executive Artistic Director
2025 Reach & Patron Data
TICKETS & TICKET HOLDERS
ANOTHER RECORD-SETTING YEAR AT TNP
70,000+
Tickets Sold in 2025
2,000+ Season Ticket Holders OVER 40% of patrons have attended TNP shows for more than 10 years.
RESIDENCE & AGE DATA
75% FULL-TIME FLORIDA RESIDENTS
25% TOURISTS / SEASONAL RESIDENTS 46% AGES 55-74
Over 75
UNDER AGE 34 37% OVER AGE 75 11% AGES35-54
BASED ON TICKET PURCHASE DATA FROM 12,000 HOUSEHOLDS IN 2025.
DATA IS SELF-REPORTED IN POST-SHOW SURVEYS. DOES NOT INCLUDE EDUCATIONAL CLASSES & PROGRAM PARTICIPANTS.
PERFORMANCE QUALITY
4.65 / 5
In 2025, the average rating of all shows according to post-show patron surveys was 4.65 out of 5 stars.
89% of show attendees said they would recommend TNP shows to a friend.
94% of patrons said their experience deepened their appreciation for local arts and artists.
DIGITAL REACH
See page 4 for more household and location data.
Active email subscribers
email open rate
website page loads 187k Unique website visitors 104k Digital playbill impressions
Local Household Reach
In 2025, The Naples Players welcomed more than 12,000 ticket-buying households.
Percentage of Households
That Are TNP Ticket Buyers
Darker shading indicates a higher percentage of households within each ZIP code that purchased tickets to The Naples Players in 2025.
Over 10%
6-10%
4-5%
Less than 4%
HOUSEHOLD INCOME
Annual income data is self-reported with many patrons electing not to respond; of those who answered in 2025:
+40% report $150,000+
+18% report $250,000+
2026-2027 Mainstage Shows
SHOWS
TNP ACADEMY PERFORMANCES
Our TNP Academy youth theatre program produces several full productions throughout the year in multiple venues at TNP. Please see the grid on Page 7 for TNP Academy show sponsorship opportunities.
READERS THEATRE
READERS THEATRE ACTORS STUDIO SERIES
The past two seasons, the popularity of our Readers Theatre Actors Studio Series has grown exponentially. These performances are focused on the written word and performed with scripts in hand to often sold out venues. Please see the grid on Page 7 for sponsorship opportunities.
2026-2027 SHOW SPONSORSHIPS
Shows available for sponsorship (as of March 1, 2026, subject to availability)
Logo and link on TNP website pages (1M+ page view, 185k visitors annually)
Acknowledgment on all show-related print and digital advertising and materials
Social media acknowledgment and tags in relation to your sponsored show
Acknowledgment in email blasts and mailed show materials (100k+ list sizes)
Acknowledgment in annual report (mailed and digital versions)
Six (6) tickets to your sponsored show and two tickets to all other mainstage shows
Logo on TV screens at the theater yearround and during sponsored show
Vendor table at all Red Carpet Opening Nights
Full-page ad in all 2026-2027 playbills ($5,500 value, 40k+ printed annually)
Logo on 5th Avenue sidewalk signs during your sponsored show
30-60 second advertorial pre-show video before all sponsored show performances
Logo on 6ā x 10ā banner in front of theater during sponsored show run
Kizzie Theater
SPONSORS
(4)
Les MisƩrables
Over the River and Through the Woods Murder on the Orient Express Come From Away Hello, Dolly! The Book of Will
Rocket Man The Glass Menagerie Constellations
See page 6 for titles and dates
SPONSORED BY: YOUR LOGO HERE
Details and Deliverables
$15,000 (1)
Your custom, full-color advertisement on the back of over 70,000 tickets printed and distributed during the 2026-2027 season. See images below.
(1)
Your one-color logo imprinted on 40,000 reusable beer and wine glasses provided at our three bar locations within the theater for the 2026-2027 season. See images below.
Logo and link on TNP website pages (1M+ page view, 185k visitors annually)
Six (6) tickets to your sponsored show and two (2) tickets to all other 26-27 shows
Logo on Sponsor Thank You TV screens at the theater year-round
Vendor table at all Red Carpet Opening Nights
Full-page ad in all 2026-2027 playbills ($5,500 value, 40k+ printed annually)
BRYCE ALEXANDER (239) 434-7340, Ext. 100 balexander@naplesplayers.org
2026-2027 PROGRAM SPONSORSHIPS
Logo and link in TNP Website footer on all pages (1M+ page view, 185k visitors annually)
Acknowledgment in all program press releases and advertisements
media acknowledgment and tags in relation to your program
in email blasts with sponsored program
CUSTOM SPONSORSHIPS:
Interested in creating a custom sponsorship? There are many opportunities for crafting a creative and unique partnership.
Contact a member of our team for more information.
434-7340, Ext. 100 balexander@naplesplayers.org
2026-2027 OTHER SPONSOR OPPORTUNITIES
Perks Lounge Sponsor
ANNUAL INVESTMENT: $20,000
Includes:
ā¢ Prominent lounge signage throughout the season
ā¢ Your materials displayed in the Perks Lounge all season
ā¢ Recognition in subscriber communications
ā¢ Ongoing visibility across all mainstage productions
ā¢ 4 Tickets to every mainstage show
Lobby Sponsor
ANNUAL INVESTMENT: $30,000
Includes:
ā¢ Prominent signage in a high-traffic public area
ā¢ Your materials displayed in the Lobby all season
ā¢ Recognition in select digital and print materials
ā¢ 4 Tickets to every mainstage show
Donor Lounge Sponsor
ANNUAL INVESTMENT: $25,000
Includes:
ā¢ Signage in the Donor Lounge
ā¢ Recognition at donor-facing events and receptions
ā¢ Your materials displayed in the Donor Lounge all season
ā¢ 4 Tickets to every mainstage show
Valet Sponsor
ANNUAL INVESTMENT: $18,000
Includes:
ā¢ Branding at valet drop-off and pick-up areas
ā¢ Recognition in select on-site materials
ā¢ Season-long exposure tied to guest arrival and departure
ā¢ Branded rear-view mirror tags for each car
Volunteer Appreciation Sponsor
ANNUAL INVESTMENT: $15,000
Includes:
ā¢ Recognition at volunteer appreciation events
ā¢ Acknowledgment in volunteer communications
ā¢ On-site signage at select volunteer gatherings
ā¢ 4 Tickets to every mainstage show
Mobile Ticket Sponsor
ANNUAL INVESTMENT: $25,000
Includes:
ā¢ Brand placement on all mobile tickets and ticket confirmations
ā¢ Season-long digital exposure across all productions
ā¢ Recognition in select on-site or digital materials
ā¢ 4 Tickets to every mainstage show
Sunday Series Sponsor
ANNUAL INVESTMENT: $15,000
Includes:
ā¢ Recognition on all Sunday performance materials
ā¢ On-site signage during Sunday performances
ā¢ Listing in season publications and digital materials
ā¢ 4 Tickets to every mainstage show
Pre-Show Email Sponsor
ANNUAL INVESTMENT: $10,000
Includes:
ā¢ Brand recognition in pre-show emails sent before performances
ā¢ Season-long inclusion across all mainstage productions
ā¢ Recognition in select digital materials
ā¢ 4 Tickets to every mainstage show
Assisted Listening Sponsor
ANNUAL INVESTMENT: $8,000
Includes:
ā¢ Recognition at assisted listening stations
ā¢ Acknowledgment in accessibility materials
ā¢ Alignment with inclusive audience services
ā¢ 4 Tickets to every mainstage show
BRYCE ALEXANDER (239) 434-7340, Ext. 100 balexander@naplesplayers.org
PLAYBILL ADVERTISING
Be part of our 73rd Season and reach one of the most loyal audiences in Southwest Florida!
Last season 70,000+ patrons walked through our doors to attend a show at what Broadway World voted as āSouthwest Floridaās Favorite Local Theatreā. That does not include the tens of thousands of parents, students, program partners, event attendees, volunteers, and more.
Weāre offering you a chance to speak directly to this captive audience by becoming a playbill partner or show sponsor this season.
REACH & IMPACT
PRINTED REACH
40,000+ printed playbills handed directly to ticket holders
2,000+ season ticket holders attend multiple shows annually
75% local residents
25% visitors and seasonal
CHANGE YOUR AD AS OFTEN AS YOU LIKE
DIGITAL REACH
Digital playbills sent to all ticket holders 24 hours before every performance with an 83% open rate and over 104,300 views in 2025
CONTENT FLEXIBILITY
As one of the only local performing arts venues that provides a fullycustom printed program for every show, you can customize your ad and your message as frequently as you like.
Please see page 12 for submission deadlines.
PLAYBILL ADVERTISING
Advertise all season long with our print and digital editions of our Backstage Playbill. Over 40,000 playbills distributed, plus annual digital reach of 80,000 annual views.
SIZE SPECS
*Reserve before May 1, 2026 and save $500 off the listed rate. Full season commitments only.
File Submission
Submit a 300dpi PDF with bleeds to media@naplesplayers.org
We will notify you if your ad does not meet these specifications and you will have until the deadline(s) below to resubmit your ad.
AD SUBMISSION DEADLINES
Over the River and Through the Woods
Rocket Man
Come From Away
Murder on the Orient Express
The Glass Menagerie
13, 2026
26, 2026
7 - Oct. 25, 2026
September 9, 2026 Oct. 21 - Nov. 22, 2026
October 7, 2026
**Single show ads are available as space allows. An agreement, payment and art must be provided by the deadlines below to guarantee space. FOR MORE
Hello, Dolly!
Constellations
The Book of Will
18 - Dec. 20, 2026
December 2, 2026 Jan. 13 - Feb. 14, 2027
December 23, 2026 Feb. 3 - Mar. 7, 2027
January 27, 2027 Mar. 10 - Apr. 11, 2027
February 17, 2027 Mar. 31 - May 2, 2027
March 24, 2027 May 5 - May 23, 2027 ALL 9 SHOWS* 4 SHOWS SINGLE SHOW**
ALEXANDER (239) 434-7340, Ext. 100
RED CARPET PARTNER NIGHTS
Paid advertisers and sponsors are invited to join us as vendors during our Red Carpet Opening Nights!
For every show opening, we roll out the red carpet on our outdoor Baker Stage to provide our loyal patrons a chance to mingle with our valued partners and sponsors.
WHAT WE PROVIDE:
ā¢ Live music, champagne, and small bites
ā¢ Reserved 6ft table on our outdoor plaza
ā¢ Black table cloth
ā¢ Two chairs
ā¢ Access to power outlets
ā¢ A chance to connect with 300-450 patrons on opening night
WHAT YOU MAY BRING:
ā¢ Marketing materials
ā¢ Non-alcoholic food or beverage samples
ā¢ Items for purchase
ā¢ Raffles, games, prizes, giveaways, etc.
WED., MAY 5 ............. The Book of Will 2026-2027
DATES, TIMES, & RSVP
WED., JUN 24 ........... Les MisƩrables
WED., OCT 7 ............. Over the River and Through the Woods WED., OCT 21 ........... Rocket Man
WED., NOV 18 ........... Come From Away
WED., JAN 13 ............ Murder on the Orient Express
WED., FEB 3 ............. The Glass Menagerie WED., MAR 10 .......... Hello, Dolly!
WED., MAR 31 .......... Constellations
6 PM - Arrival and Set Up 6:30 - 7:30 PM - Red Carpet Event
To guarantee a space, please RSVP to: media@ naplesplayers.org by the Monday prior to the Red Carpet Date. Reminder emails are sent prior to each event.