1
25 HISTORY OF CARTIER TANK SANTOS de CARTIER
3
16
BALLON de CARTIER
HISTORY
One of the most coveted brands in the world, Cartier has an iconic history, starting as a humble shop in Paris and transforming into the global empire it is today. Its famed jewellery and striking watches display boldness and a spirit of innovation which has remained consistent right from Cartier's inception.
The House of Cartier as we know it today was founded in 1847 by Louis-François Cartier. As a young apprentice Cartier, then 29 years old, took over the jewellery workshop of his master Adolphe Picardat in Rue Montorgueil Paris. The prestigious clientele was awestruck by the brilliance of this jeweller, unlike any other. Louis-François' son, Alfred Cartier took charge of the company in 1847 and set his sights on expanding the business.
Alfred's third son remained behind in Paris to continue the growth of Cartier at home. His revolutionary ideas, such as using platinum in jewel- lery, earned Cartier the title of 'Jeweller of Kings, King of Jewellers' from King Edward VII. The celebrity endorsements didn't stop there, with Louis' friend Alberto Santos Dumont commissioning a watch to wear while piloting his lighter than air dirigible. Santos Dumont's celebrity status made the wrist worn watch, uncommon at the time, a must have fashion accessory among men.
With its ever growing popularity, Cartier moved its headquarters to 13, Rue de la Paix. In 1904, Cartier forayed into watches when the Brazilian aviator Alberto Santos-Dumont complained about the impracticality of fumbling for his pocket watch while flying. Thus was born the Cartier Santos, a flat men's wristwatch with a square bezel making it the first of the Cartier watches. In the same year, Cartier became the official purveyor to King Alfonso XII of Spain and to King Edward VII of the United Kingdom. Cartier soon opened stores in London and New York City. It's possible to walk by the Cartier Mansion, on the corner of 52nd Street and Fifth Avenue in New York City, without much of an idea of what it represents. A lot of people undoubtedly do. It's an impressive building six stories of marble and granite, completed in 1905, in the neo-Renaissance style. The mansion sits in the shadow of a high-rise skyscraper-Olympic Towers and in addition to having been the New York home of Cartier since 1917, it's also one of the last remnants of a long-gone world that exists now only in fragments, along a stretch of Fifth Avenue that used to be home to some of America's wealthiest and most powerful families. Though the building at 653 Fifth Avenue has been the home of Cartier New York for most of its existence, it didn't start out that way. The original owner of the house was an American businessman named Morton E. Plant, who had been born with a pretty big silver spoon in his mouth.
TANK
The Tank watch was created by Louis Cartier, who designed it after the tanks of WWI battlefields. Defined by flat vertical brancards and a sapphire cabochon, this symbol of understated elegance has since captivated the world's most astute minds.
Extra Large
Small
Large
TANK MUST WATCH
high autonomy quartz movement. Steel case, beaded crown set with a synthetic cabochon-shaped spinel, silvered dial, blued-steel sword-shaped hands, interchangeable steel bracelet.
Tank Louis Cartier Watch
small model, quartz movement. 18K yellow gold (750/1000) case, beaded crown set with a sapphire cabochon, silver-grained dial, blued-steel sword-shaped hands, mineral crystal, alligator-skin strap 18K yellow gold (750/1000) ardillon buckle.
Case dimensions: 29.5 mm x 22 mm, thickness: 6.35 mm.
Water-resistant up to 3 bar (30 meters/100 feet).
DIMENSIONS
33.7 mm x 25.5 mm
MATERIAL
Rose gold CROWN
WATER RESISTANCE
3 bar (~30 meters)
Square-shaped glass
BACK MATERIAL TYPE
CASE THICKNESS 6.60 mm
DIMENSIONS
24.0 mm x 16.5 mm
MATERIAL
Yellow gold CROWN
Blue
WATER RESISTANCE
3 bar (~30 meters)
GLASS
Square-shaped glass
BACK MATERIAL TYPE
Yellow gold 750/1000
CASE THICKNESS
6.20 mm
TANK FRANCAISE Watch
DIMENSIONS
25.7 mm x 21.2 mm
MATERIAL
Yellow gold
CROWN
Blue
WATER RESISTANCE
3 bar (~30 meters)
GLASS
Square-shaped glass
BACK MATERIAL TYPE
Yellow gold 750/1000
CASE THICKNESS
6.79 mm
Tank Française watch, small model, quartz movement. Case in 18K yellow gold (750/1000). Faceted crown in 18K yellow gold 750/1000 decorated with a sapphire cabochon. Golden sunray dial, blued-steel sword-shaped hands, sapphire crystal. Bracelet in 18K yellow gold (750/1000). Dimensions: 25.7 mm x 21.2 mm, thickness: 6.8 mm. Water-resistant to 3 bar (approx. 30 meters/100 feet).
a n k F R A N C A I S
Yellow Gold Small Model
Steel Smal Model
Yellow Gold Medium Model
TANK
DIMENSIONS
33.7 mm x 25.5 mm
MATERIAL Steel CROWN Blue WATER
RESISTANCE
3 bar (~30 meters)
GLASS Square-sha ped glass CASE THICKNESS 6.60 mm
MUST SOLARBEAT WATCH
DIMENSIONS
29.5 mm x 22.0 mm MATERIAL Steel CROWN
RESISTANCE 3 bar (~30 meters)
GLASS Square-shaped glass CASE THICKNESS 6.60 mm
TANK
AMERICAINE WATCH
Tank Américaine watch, mini model, quartz movement. 18K yellow gold (750/1000) case, faceted crown set with a faceted sapphire. Satin-brushed silvered dial with sunray effect, blued-steel sword-shaped hands, sapphire crystal. Shiny navy blue alligator leather strap, 18K yellow gold (750/1000) ardillon buckle. Case dimensions: 28 mm x 15.2 mm, thickness: 6.5 mm.
Water-resi stant up to 3 bar (approx. 30 meters/10
Tank Américaine watch, mini model, quartz movement. Steel case.
Faceted crown with a faceted synthetic blue spinel. Silvered sunray dial, blued-steel sword-shaped hands, sapphire crystal.
Shiny blue alligator-skin strap, steel ardillon buckle. Case dimensions: 28 mm x 15.2 mm, thickness: 6.5 mm.
Water-resistant up to 3 bar (approx. 30 meters/100 feet) 15
Santos de Cartier
The Santos watch was conceived by Louis Cartier in 1904 to help aviators tell time mid-flight. Since then, this pioneering wristwatch has become an icon, defined by its geometric dial, harmoniously curved horns and signature exposed screws.
Santos de Cartier watch
Santos watch, large model, mechanical movement with automatic winding, caliber 1847 MC. Steel case, 7-sided crown set with a faceted synthetic spinel, silvered opaline dial, steel sword-shaped hands, sapphire crystal. Steel bracelet with “SmartLink” adjustment system..
Second bracelet in calfskin, with interchangeable steel folding buckle. Both bracelets are fitted with the “QuickSwitch” interchangeability system. Case width: 39.8 mm, thickness: 9.38 mm. Water-resistant up to 10 bar (approx. 100 meters/328 feet).
Santos de Cartier watch, medium model, mechanical movement with automatic winding 1847 MC. Steel case, 7-sided crown with synthetic faceted blue spinel, graduated blue dial, polished steel sword-shaped hands with luminescent material, sapphire crystal. Steel bracelet with SmartLink adjustment system. Second strap in blue alligator skin, with interchangeable folding steel buckle. Both are fitted with the QuickSwitch interchangeable system. Case width: 35.1 mm, thickness: 8.83 mm. Water-resistant up to 10 bar (approx. 100 meters/330 feet).
Santos de Cartier watch, large model, mechanical movement with automatic winding 1847 MC. Steel case, 7-sided crown set with a synthetic faceted blue spinel, graduated green dial, polished steel sword-shaped hands with luminescent material, sapphire crystal. Steel bracelet with SmartLink adjustment system. Second strap in green alligator skin, with interchangeable steel folding buckle. Both are fitted with the QuickSwitch interchangeable system. Case width: 39.8 mm, thickness: 9.38 mm. Water-resistant up to 10 bar (approx. 100 meters/330 feet).
Santos-Dumont WATCH
Santos-Dumont watch, small model, high autonomy quartz movement (~ 6 years). Steel case, beaded crown set with a blue synthetic cabochon-shaped
Water-resistant up to 3 bar (approx. 30 meters/100 feet).
DIMENSIONS
43.5 mm x 31.4 mm
3 bar (~30 meters)
GLASS
Square-shaped glass
BACK MATERIAL TYPE
STAINLESSSTEEL3
CASE THICKNESS
7.30 mm
Santos-Dumont watch, large model, quartz movement. Steel case, 18K yellow gold (750/1000)
bezel, beaded crown with a synthetic blue cabochon-shaped spinel, gray satin-brushed dial with sunray effect, golden Roman numerals, polished golden-finish steel sword-shaped hands, sapphire crystal, gray alligator-skin strap, steel ardillon buckle. Case dimensions: 43.5 mm x 31.4 mm, thickness: 7.3 mm. Water-resistant up to 3 bar (approx. 30 meters/100 feet).
Santos-Dumont Skeleton
Watch with micro-rotor
DIMENSIONS
43.5 mm x 31.4 mm MATERIAL
GLASS
Square-shaped glass BACK MATERIAL TYPE Gold CASE THICKNESS 8.00 mm CROWN
WATER RESISTANCE 3 bar (~30 meters)
Santos de Cartier
Chronograph watch
BACK MATERIAL TYPE
Steel
CASE THICKNESS
12.42 mm
DIMENSIONS
51.3 mm x 43.3 mm
MATERIAL
Gold and steel
WATER RESISTANCE 10 bar (~100 meters)
GLASS
Square-shaped glass
CROWN Blue
Ballon de Cartier
With its sculptural case and polished bracelet, the Ballon Bleu defies gravity with its ethereal charm. The blue bubble of the winding crown disrupts the Maison codes, while Roman numerals and bold sword-shaped hands add to its limitless elegance.
MATERIAL
Steel
CROWN
Blue
WATER RESISTANCE
3 bar (~30 meters)
GLASS
Square-shaped glass
BACK MATERIAL TYPE
Steel
Ballon Bleu de Cartier watch, 33 mm, mechanical movement with automatic winding. Steel case, fluted steel crown set with a synthetic cabochon-shaped spinel. Steel bezel set with 50 diamonds totaling 0.57 carats. Matte silvered sunray-brushed dial set with 21 brilliant-cut diamonds totaling 0.10 carats. Blued-steel sword-shaped hands. Sapphire crystal. Interchangeable steel bracelet. Case diameter: 33 mm, thickness: 10.16 mm. Water-resistant up to 3 bar (approx. 30 meters/100 feet).
Ballon Bleu de Cartier watch, 36 mm, mechanical movement with automatic winding. Steel case, fluted steel crown set with a synthetic cabochon-shaped spinel. Steel bezel set with 54 diamonds totaling 0.78 carats. Matte silvered sunray-brushed dial set with 21 brilliant-cut diamonds totaling 0.19 carats. Blued-steel sword-shaped hands. Sapphire crystal. Interchangeable steel bracelet. Case diameter: 36 mm, thickness: 12.06 mm. Water-resistant up to 3 bar (approx. 30 meters/100 feet).
MATERIAL
Steel
CROWN
Blue
WATER RESISTANCE
3 bar (~30 meters)
GLASS
Square-shaped glass
BACK MATERIAL TYPE
Steel
CASE THICKNESS
12.06 mm
Ballon Bleu de Cartier WATCH
Ballon Bleu de Cartier watch, 33 mm, mechanical movement with automatic winding. 18K rose gold (750/1000) case set with brilliant-cut diamonds. Fluted crown set with a sapphire cabochon.
Silvered sunray-brushed dial Blued-steel sword-shaped hands.
Sapphire crystal. Burgundy alligator leather strap, 18K rose gold (750/1000) ardillon buckle. Case thickness: 10 mm. Water-resistant up to 3 bar (approx. 30 meters/100 feet).
Ballon Bleu de Cartier watch, 42 mm. Mechanical movement with automatic winding, caliber 1847 MC. Steel case, fluted crown set with a cabochon synthetic spinel, blue guilloché dial.
Sword-shaped hands, sapphire crystal, blue alligator leather strap, steel interchangeable deployant buckle. Calendar aperture at 3 o’clock. Thickness: 13 mm.
Water-resistant up to 3 bar (approx. 30 meters/100 feet)
“NEVER IMITATE ALWAYS INNOVATE”