With great pride
We present: Miss Alstroemeria. A new name, built on a familiar foundation. This brand name is the result of a deliberate choice: a name that reflects our love for the alstroemeria and gives us the space to continue growing. Miss Alstroemeria stands for character, elegance, and attention to detail—values that have been at the heart of everything we do for many years.
Choosing a new brand name was not a decision we took lightly. We wanted a name that is not only recognizable, but also feels like a promise. A promise to our customers, our partners, and to ourselves. A promise that quality always comes first. That every stem leaving our greenhouse is grown, selected, and packed with care. And that we continue to invest in craftsmanship, innovation and strong partnerships.
Equally important is our focus on sustainability. We are more aware than ever that what we do today has an impact on tomorrow. That is why we make conscious choices—in energy use, water management, crop protection and working conditions. For us,
sustainability is in our DNA, it’s an ongoing process of improvement, learning and taking responsibility.
In this magazine, we are pleased to share our story with you. We want to show you how amazing the alstroemeria is: a long-lasting flower with a low environmental footprint and with amazing colours. You will read about the steps we are taking to ensure that quality and sustainability go hand in hand. And about the ambitions that drive us forward.
I invite you to get to know Miss Alstroemeria. Not just as a brand, but as a belief: Where quality becomes luxury!
OUR APPROACH AS WHAT DEFINES A HIGH-QUALITY ALSTROEMERIA
Growers
At our company, we believe that a high-quality alstroemeria is defined by far more than its first impression. Of course, vibrant colors and elegant form matter, but true quality is built over time. It is the result of craftsmanship, knowledge and daily attention throughout the entire growing process. As growers, we make conscious choices every day to ensure our alstroemeria meets the highest standards.
Quality begins with genetics. We carefully select varieties that are known for their strong vase life, sturdy stems and reliable, uniform flowering. Healthy and dependable starting material forms the foundation of consistent quality and reduces sensitivity to disease throughout the crop cycle.
Equally important is climate control in the greenhouse. Alstroemeria performs best under stable conditions. By closely managing temperature, light, and humidity, we support strong stem development and optimal bud formation. Even small fluctuations can affect stem strength or flowering uniformity, so precision is key.
Soil, water, and nutrition play a central role as well. A well-structured soil with good nutrients is import. Every year we make the soil more ‘rich’ by adding
compost from a strawberry grower (which is waste for him). Precise irrigation prevents stress, while a balanced fertilization strategy—adjusted to each growth stage—ensures rich color, firm petals and durability during transport and vase life.
Sustainable crop protection is an integral part of our approach. Through preventive measures, biological solutions and close monitoring, we keep our plants healthy while minimizing chemical interventions. Healthy plants simply produce better flowers.
Finally, timing and harvesting make all the difference. Harvesting at the right stage and handling each stem with care preserves quality from greenhouse to customer. We use a special app to monitor the harvested stems from greenhouse to production hall.
For us, a high-quality alstroemeria is the outcome of focus, respect for the plant and a long-term vision. It is this commitment that allows our flowers to stand out and deliver lasting value. In this way we truly add value for our customers.
I nterview
NICOLA ARMSTRONG | THE BLOOM ROOM CUMBRIA
ALSTROEMERIA’S: FROM EVERYDAY TO
Extraordinary
Alstroemerias have long been appreciated for their reliability, but floral designer Nicola Armstrong shows they deserve far more creative attention. In her work with Miss Alstroemeria, Armstrong explores how these versatile blooms can move seamlessly from simple, everyday arrangements to luxurious, high-end designs.
She highlights two standout varieties: Alstro Special, with open, vibrant flowers that make an immediate impact and Alstro Lux, which offers elegance and develops beautifully over time. Both are praised for their long vase life, strong stems, and consistency— qualities that make them ideal for florists seeking both beauty and durability.
Armstrong demonstrates their versatility through a series of floral creations. She starts with paired arrangements that highlight each variety’s unique characteristics, showing how even subtle differences can change the mood of a design.
She then creates a crescent moon-inspired arrangement, emphasizing movement, flow, and romantic softness. Finally, her “Boujee Bouquet” elevates alstroemerias to a sophisticated, fashionforward composition that proves these flowers can shine in premium, statement-making designs.
For Armstrong, alstroemerias are far more than filler flowers—they are a blank canvas for creativity. From everyday bouquets to luxurious displays, these blooms offer florists endless possibilities, inviting them to push the boundaries of style, structure, and imagination.
I nterview
KAZI SAGAR: IVY FLOWERS & CHOCOLATES
THREE ALSTROEMERIA VARIETIES THAT WILL TRANSFORM YOUR
Floral Designs
Alstroemeria is often overlooked as a simple bouquet filler, but when the right varieties are chosen, it can become a hero flower that brings depth, personality, and creativity to any arrangement. Floral designer Kazi Sagar shares his experience working with three exceptional alstroemeria varieties—Bubblicious, Estee, and Morado—grown by Miss Alstroemeria, demonstrating how they can elevate floral design across different styles and settings.
Alstroemeria Bubblicious immediately captures attention with its captivating range of pink hues, from soft pastels to richer tones. This variety shines in both elegant bouquets and bold contemporary designs, where its dramatic color adds sophistication and visual interest.
Alstroemeria Estee offers a delightful blend of salmon and warm yellow at its heart. Its robust nature and long vase life make Estee ideal for
designers who need versatility. It performs beautifully in natural, free flowing arrangements as well as in more classic, refined bouquets.
Alstroemeria Morado, with its rich purple tones, challenges the idea that purple alstroemerias are merely accents. In a monochromatic bouquet, Morado’s deep hues become the centerpiece, revealing striking beauty when allowed to stand alone.
Across all three varieties, Sagar was struck by their freshness, durability and adaptability. These flowers not only enhance traditional designs but inspire florists to rethink alstroemeria as a central element rather than just a supporting one. Whether for weddings, installations, or everyday bouquets, these varieties open up endless creative possibilities.
I nterview
RACHEL KENNEDY | ACACIA CREATIVE STUDIOS
ALSTROEMERIAS: THE STARS OF SCULPTURAL
Festive Designs
For floral designers at Acacia Creative Studio, the holiday season is a chance to rethink what a flower can do. When asked to create festive installations with Miss Alstroemeria, they decided to put the flowers front and center, letting their beauty and structure guide each design.
Alstroemerias are perfect for sculptural arrangements. Their strong stems, long vase life and layered blooms allow designers to build both vertical and cascading forms that hold up in busy public spaces—from hotel lobbies to corporate receptions. By keeping additional flowers minimal, the alstroemerias become the hero, creating impact without overwhelming the eye.
The designers worked with clusters of reds, blushes, and whites to balance classic festive
tones with contemporary elegance. Each bloom unfolds gradually, adding natural movement and rhythm, which gives the arrangements a dynamic, celebratory feel. Thoughtful placement of color and texture guides the viewer’s eye through the piece, creating designs that feel both architectural and expressive.
The result? Installations that prove alstroemerias are far more than fillers. When given space to lead, these versatile flowers become statement pieces, telling a festive story from the first stem to the final flourish. For designers and florists alike, they are a reminder that simplicity, structure and quality can elevate any seasonal display.
Brands ABOUT OUR
Our premium brand: Alstro Lux
“Pure, refined Alstroemerias, perfect for the most prestigious moments. A symbol of timeless luxury, with a strong and high-quality appearance. Absolute perfection.”
Our Alstro Lux is characterized by its thick stems and many flower buds (minimum of 4). All our new crops fall under the Alstro Lux line. Its weight is always a minimum of 60 grams. A true quality flower for the high-end florist.
Always good: Alstro Elegance
“Alstroemerias add a touch of authenticity to any bouquet. Perfect for everyday use, always accessible and elegant, for ultimate refinement.”
Alstro Elegance is the perfect flower for use as a single bouquet with excellent value for money. These alstroemerias also contain at least four flower buds and are guaranteed to weigh between 45 and 60 grams. This makes them a lovely, sturdy flower to work with.
Uniform Alstroemeria as the perfect bouquet filler
“Our standard, high-quality Alstroemerias for every occasion. Quality that suits every occasion, with a natural and distinctive look.”
The alstroemeria is known as a popular flower in bouquets. Its green foliage and numerous flower buds add volume to a bouquet. The Alstro Nature is therefore perfect for these types of bouquets or in small, low vases. With at least three flower buds, it always creates a special effect.
Alstro Special: Open alstroemeria
“Exclusive Alstroemerias for extraordinary moments. A choice for pure exclusivity, with an open and blooming splendor that enriches the moment.”
For events, weddings, and funeral arrangements, open flowers matter. That’s why Miss Alstroemeria created Alstro Special: blooms opened longer on the plant for richer color and longer vase life. Harvested to order, available in 30-stem containers direct from Miss Alstroemeria.
As we look ahead
to 2026, success for us is not defined by numbers alone. For us, a successful year is one in which we stay true to who we are and why we started Miss Alstroemeria in the first place.
2026 will be a good year if we continue to grow beautiful alstroemeria with consistent quality, grown with care for nature and with attention to detail in everything we do. If our greenhouse remains a place where craftsmanship, sustainability and innovation come together every day, then we know we are on the right path.
It will be a successful year if our customers feel supported and inspired by Miss Alstroemeria—if they trust our flowers, value our story and are proud to work with our brand. Strong, honest partnerships mean more to us than rapid growth and we believe that long-term relationships are built on reliability and mutual respect.
2026 is also a success if we can continue to take conscious choices for the future: reducing our
environmental footprint, improving our cultivation methods and passing on our knowledge and passion to the next generation. Small steps, taken consistently, make a big difference over time.
Above all, 2026 will be a successful year if we still enjoy what we do every single day. If we can walk through our greenhouse with pride, energy and gratitude, surrounded by healthy plants and motivated people, then we know we have achieved something truly meaningful.
Thank you for being part of our journey. Together, we continue to grow.
Best regards,
Karolien and Rick Tesselaar
Making people happy with the groundbreaking alstroemeria, that is what we are committed to every day.
You can find our brands at Floriday. We will be happy to help you buy a beautiful assortment of alstroemerias.
To do so, contact:
Rick Tesselaar
+31 (0)6 33 14 15 61 sales@miss-alstroemeria.nl
On our website you will find more information about our sustainable solutions, our product range and an explanation of our company.
Feel free to take a look!
www.miss-alstroemeria.nl
