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SEPTEMBER 2026 INTERNAL NEWSLETTER
šļø PRESIDENTāS CORNER Dear Team, As we head into the final months of 2026, I want to take a moment to reflect on what makes Terrie O'Connor Realtors so exceptional. For 35 years, we have navigated every market cycle, standing strong alongside consolidation and private listing networks. Our resilience comes down to one fundamental truth: we are hyper-local. As Kate Reisinger, COO of Leading Real Estate Companies of the WorldĀ®, recently noted, independent brokerages thrive because we arenāt just operating in a marketāwe helped build these communities. That deep entrenchment allows us to stay uniquely close to both you and the clients we serve. In an era defined by constant change and what Forbes calls a "Trust Recession," consumers are actively seeking clear direction, deep expertise, and genuine relationships. National brands cannot replicate the personal assurance and community trust you bring to the table every day. Being an independent, client-first brokerage is our greatest competitive advantage. As we finish 2026 strong, lean into this advantage. Use our local heritage, agility, and trusted reputation to open doors, nurture relationships, and deliver the hyper-local expertise our neighbors are craving. Thank you for your dedication to our brand and our communities. Letās make Q4 our most impactful quarter yet.
Sarah
š¤ WELCOME TO THE FAMILY Joe Haddad, Gateway Group | Nigeria Brown-Forde, Saddle River Office
š CHEERS & CELEBRATIONS
TOCR Family Concert and Picnic Oh what a night! More than 200 agents, family members, clients, attorneys and friends gathered to celebrate 35 years of Terrie OāConnor Realtors. Thank you to all who participated in Terrieās 35 Year Anniversary Video...what an impact it made on our incredible leader. If you missed it, you can see it here. 349Media was on hand to capture the essence of our company culture, one of family, celebration and camaraderie. This is why Terrie started this incredible company 35 years ago and why more than 375 agents call TOCR home. Watch the video they created here. Cheers to 35 more years of building on Terrieās legacy! Commerce & Industry of Northern New Jersey Enterprising Women in Commerce Awards Congratulations to Sarah Drennan, President, for being recognized with a Platinum Award and to our former Marketing Manager, Cheryl Pfister, honored for her work in the Marketing & Public Relations field. Marketing Department Updates After nearly five years building the TOCR Marketing Department, Cheryl Pfister has accepted a role back in the fashion industry. We are so proud of the work sheās done; we wish her tremendous luck with her new venture. Chrissy Losos has been named the new Marketing Manager for TOCR. Please help us to congratulate Chrissy on her new role! Barbara Ripston will assume additional responsibilities within the marketing department, and weāll announce a new Digital Marketing Specialist soon.
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SEPTEMBER 2026 INTERNAL NEWSLETTER
THE GRACE FOUNDATION The Grace Foundation is our way of giving back to the communities we serve. At the TOCR Company Picnic, The Grace Foundation raised $ that will be used to support our local charities. Congratulations to Mary Beth Lane Nappi for winning the 50/50 prize. Want to help The Grace Foundation? Consider donating a portion of your next commission or make a donation online at gracefoundation.charity.
š ļø TOOL OF THE MONTH: 349MEDIA VIDEOS
Success leaves clues. We are seeing many of our top producing agents investing in video. Videos to market their listed properties, videos that highlight communities in which we live and work, and videos that reinforce the agentsā brand. Many of these videos, along with the TOCR Company Picnic Video, are produced by Chris and Dylan of 349Media. Interested in learning more? Email them at team@349media or call 551.697.5144. Ask for special TOCR pricing.
ā¾ UNIVERSAL FINANCIAL MORTGAGE GROUP PINSTRIPE POINTS CHALLENGE Earn points for a chance to win tickets to a Yankees baseball game of your choice! One point for every client application submitted. One point for setting up or accessing a QuikQual account. Donāt know how? Contact Michael Young at michael.young@ufmgusa.com or 862.259.3162.
š» PROFESSIONAL DEVELOPMENT WEBINARS TOCR Institute Schedule September 16: Designated Agency Explained, Sarah Drennan, President September 23: Introduction to Title Insurance, Jonathan Dunlap, NNJT September 30: Appraisal Issues and Solutions, Richard Kilstein, Esq. Every Wednesday at 9:30 a.m. via Zoom LeadingRE Schedule & NEW Weekly Wisdom from LeadingRE Deans
š UPCOMING EVENTS
September 8 @ 12:00 p.m. Certified Real Estate Consultant Division Fall Kickoff ZOOM September 16 @ 5:00 p.m. Circle of Excellence Lobster Dinner, Tuxedo Club October 13 Steve Black presents Social Media & AI (2 sessions available)
š NEW TERRIE MAGAZINE
Check out the new digital magazine here. Hard copies of the magazine can be found in your offices. Use them in your seller and buyer packets, provide them to tenants and landlords, attach your business card and leave copies in your doctorsā offices.
āļø š RUMOR HAS IT...
Realtor New Year, themed āTake Action in 2027ā will run the entire month of October. More details to come soon. Stay tuned!