AI-Powered Live Video Interviews for Qualitative Research
The world is moving faster than ever, and almost every field of work is finding ways to integrate artificial intelligence into its system Qualitative researchers are now leaning on it too, for something that's always been considered a deeply human skill: the interview.
Video and in-person interviews have always sat at the core of qualitative research They are pivotal to understanding what people think and feel at a grassroots level, something no survey can fully replace. But even this old, human method hasn't stayed untouched by AI.
Think about how a live interview used to work Notes were jotted down by hand or typed into a document only the moderator could see. Transcriptions came back weeks later, and analysis happened on a completely different computer, often days after the actual conversation Everything was in a different place, scattered across different tools and different people, and by the time anyone sat down to pull it all together, something had usually gone missing along the way
AI-powered live video interviews [link: https://terapage ai/liveinterviewhtml] have changed that entirely. Terapage's version of this isn't just a video call with a research label on it. It's built so that AI is quietly at work in the background the whole time before the interview, during it, and after so nothing important is left depending on someone's memory or a transcript nobody's gotten around to.
What Are Live Video Interviews?
Online live video interviews are real-time conversations conducted over the internet between a researcher and one or more participants Unlike traditional face-to-face interviews, participants can join from anywhere using a secure video meeting platform.
These interviews help researchers understand:
● Customer experiences
● User behaviours
● Product feedback
● Employee opinions
● Healthcare experiences
● Academic research
● Market trends
Live video interviews retain the depth of face-to-face conversations while removing geographical limitations see how they apply across different research use cases [link: https://terapage ai/researchcontexts html]
Figure 1: Live Video Interview Interface at Terapage
How Terapage Has Revolutionised Online Live Video Interviews with AI
Instead of being just another video conferencing platform, Terapage integrates artificial intelligence throughout the entire interview journey, from planning to final analysis. It places the whole process in one place You're not exporting a recording to one app, uploading it to another for transcription, and copying quotes into a third for analysis It all lives together, and AI helps at each stage not by replacing the moderator, but by taking the tedious parts off their plate so they can focus on actually listening If you'd rather have AI run the conversation itself, Terapage's AI-Moderated Video Interview [link: https://terapage.ai/automatedinterviewvideo.html] handles that end-to-end without a live moderator
1. AI-Generated Interview Briefs
Every successful interview starts with proper preparation Rather than creating interview plans manually, Terapage allows researchers to generate structured interview briefs using AI.
The AI helps researchers prepare:
● Interview objectives
● Discussion guides
● Research goals
● Participant instructions
● Interview flow
● Key questions
This significantly reduces preparation time while ensuring interviews remain focused and consistent
Figure 2: Turn a simple research objective into a comprehensive interview brief Terapage AI automatically creates structured discussion guides, reducing preparation time and ensuring consistent, high-quality live interviews
2. Scheduling That Actually Works for Both Sides
Anyone who's tried to line up a researcher's calendar with a participant's has felt this pain Terapage lets researchers open up windows of availability, and participants pick whatever slot actually suits them instead of everyone being wedged into one time that half the people can't make Fewer emails back and forth, fewer no-shows It's all managed from Terapage's centralised research project management [link: https://terapage ai/researchprojectmanagement html] hub
Figure 3: Select participants, assign moderators, view team availability, and confirm interview sessions all within a single scheduling interface designed for qualitative research.
Figure 4: Plan, organise, and join live video interviews with flexible scheduling, participant tracking, and built-in meeting management.
Figure 5: No more scheduling conflicts. Terapage allows participants to choose a time that works best for them by booking directly from the researcher's available interview slots
3. Live Transcription of the Conversation as It Happens
Once the interview begins, Terapage's AI immediately starts transcribing the conversation in real time, enabling researchers to follow every question and response as the discussion unfolds. As soon as the interview is completed, a complete transcript of every spoken response is automatically generated, eliminating the need for manual or third-party transcription feeding
directly into Terapage's AI-powered insights engine [link: https://terapage.ai/aipoweredinsights.html].
Figure 6: Terapage automatically transcribes live video interviews as conversations unfold, creating accurate, searchable transcripts without any manual effort
Figure 7: AI-powered real-time transcripts with emotional tone tagging at Terapage
End-to-End AI Support Throughout the Interview Journey
Terapage supports researchers at every stage of the interview lifecycle:
Stage
How Terapage Helps
Planning AI-generated interview brief
Scheduling Flexible booking for researchers and participants via research project management [link: https://terapage ai/researchprojectmanagement html]
Interviewing HD live video with screen sharing and whiteboards
Documentation Real-time transcription and AI meeting notes
Engagement Polls and interactive in-meeting activities via multi-task activity [link: https://terapage ai/coreactivityhtml]
Analysis AI-powered analysis and reporting on recorded sessions
The Future of Live Research Is AI-Powered
Online live video interviews have evolved far beyond simple video calls Researchers now need platforms that streamline AI-powered planning, collaboration, documentation, and analysis. By combining AI-generated interview preparation, flexible scheduling, live transcription, intelligent meeting notes, collaborative tools, interactive activities, and AI-powered post-interview analysis, Terapage transforms every interview into a faster, smarter, and more insight-driven research experience
Try It Yourself
Terapage's live video interviews [link: https://terapage ai/liveinterviewhtml] work whether you're running a single one-on-one conversation or a much bigger set of group discussions [link: https://terapage.ai/livegroupchat.html]. If you want to see how it feels in practice, you can look through some real research use cases
Book a demo or start your free trial today [link: https://terapage.ai/startafreetrial.html].