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In-House Training
Excellence in Training
MC06E
Advanced PR Skills
Driving and managing positive relationships with a range of internal and external, known and unknown stakeholders
Overview Public Relations has revolutionized the way business communicates in the internal, external, local, regional and global marketplace. To compete, grow and be successful in business worldwide Public Relations, Advertising and Marketing skill-sets are key. The potential for individuals, teams and organizations with a comprehensive Public Relations Strategy is immense. This program covers essential areas for anyone involved in or associated with the delivery of effective PR Strategy. Therefore this training course balances organizational strategy with personal skills to ensure a fully rounded understanding and action plan to take back to the workplace.
Who Should Attend? C-Suite Executives, Heads of Departments, and Managers responsible for: Public Relations, Media Relations, Investor Relations, Marketing, Stakeholder Engagement & Management, Branding, Community Relations, CSR.
Primary Objectives & Benefits This workshop will help participants to: 1. Understand the meaning and development of Public Relations. 2. Understand the scope of Public Relations strategic process. 3. Understand and apply ethical and legal issues. 4. Apply Public Relations as a management function. 5. Understand and apply ‘crisis management’ processes. 6. Understand and apply stakeholder mapping and management to influence and prioritize public relations output. 7. Understand and apply the differences between internal and external public relations. 8. Apply learnings from public relations case studies.
9. Optimize Social Media and PR strategies in practice.