Get in Touch: P.O. Box 34970 Dubai, United Arab Emirates Tel. No.: +971 4 2941288 Fax: +971 4 2941228 Email: ts@teampower.ae www.tpidubai.com | www.strategictalk.com
In-House Training
Excellence in Training
FP07E
Statistical Analysis In Market Research Methods and techniques of scientific research and statistical analysis, design of statistical questionnaires in the field of marketing
Overview
Primary Objectives & Benefits This workshop will help participants to:
This course aims to help participants to get a solid understanding for the methods and techniques of scientific research
and
statistical
analysis, design
of statistical
questionnaires in the field of marketing and analyze their
1. Understand and identify the orders of implementation of the various stages of statistical analysis and the use of methods and techniques of scientific research and statistical analysis. 2. Design statistical questionnaires in the field of marketing and analyze their data using the statistical package SPSS. 3. Learn how to conduct a field study step by step, starting with the preparation of a plan to study, the design of the questionnaire, collection of statistical data, entering data into the computer and analyze using statistical package SPSS.
data using the statistical package SPSS.
Who Should Attend?
4. Implement practical applications using the SPSS real data from market to extract statistical indicators. 5. Measure the economic and social indicators and develop micro-plans.
Staff
from
related
public
and
private
sector
institutions who are interested in using statistical analysis in the field of marketing and analyze their
data using the statistical package SPSS
6. Learn the implementation of the orders of statistical analysis of different stages. 7. Identify steps - basic, intermediate and advanced use of SPSS program and identify methodologies and techniques used for data analysis.