TEMPLE DAILY TELEGRAM / 1
FRIDAY, DECEMBER 6, 2024
FOCUS ON
BUSINESS Imagine the Magic of a Local Holiday Season Temple Chamber of Commerce Staff
Picture this: a crisp December night in Temple, where streets glow with twinkling lights, and festive melodies fill the air. In the heart of our community, a local shop buzzes with holiday spirit. The bell above the door jingles as neighbors step into a cozy haven brimming with unique treasures. Each gift selected becomes a brushstroke in our community’s vibrant story—a tale of resilience, connection, and unity.
DECEMBER 2024 BUSINESS LINK LUNCH
Thursday, December 12, 2024 12:00 - 1:00 pm Sponsored by: Pattillo, Brown & Hill, LLP Registration Required
This holiday season, shopping locally means more than finding the perfect gift; it means becoming a part of our magical hometown story. The Significance of Small Business Saturday Kicking off the season of giving, was Small Business Saturday, an annual event that takes place on the Saturday following Thanksgiving—this year, it was on November 30. First observed in 2010 to support small businesses during tough economic times, it has since become a cherished day to show appreciation for the local businesses that are the backbone of our nation’s economy. By 2011, the Senate passed a resolution recognizing the day, and by 2012, all 50 states were participating. Small Business Saturday is about more than shopping; it’s about reinvesting in our communities. A U.S. Chamber of Commerce poll found that 47% of consumers choose to shop locally because they value contributing to their community and supporting their neighbors’ success. Every dollar spent locally infuses money back into our city’s economy, fostering growth, improvements, and community pride.
TempleChamber.com
The Power of Shopping Local When you choose to spend money at local stores, you’re making an investment that matters. According to the Small Business Association, $68 of every $100 spent locally stays in the community, compared to $43 at national chains. Local businesses also contribute 250% more to local charities and causes than their larger counterparts. They sponsor events, support local nonprofits, and give back in ways that ripple through our community. For many small businesses, holiday sales are a critical factor in their overall success for the year, accounting for up to 30% of their annual revenue. Shopping small
also offers a uniquely personal touch—whether it’s a customizable gift or a warm greeting from the family who owns the store, there’s something special about supporting businesses rooted in our community. Holiday Shopping Trends in 2024 This year, shopping locally is more important than ever. According to NerdWallet's 2024 Holiday Shopping Report, 28% of holiday shoppers plan to prioritize small and local businesses. With holiday retail sales projected to grow by 4%-5%, the season continues to be a vital time for economic activity. Consumers are expected to spend an average of $890 on gifts, décor, and other holiday items, reflecting a modest increase over previous years. Discover the Joy of Supporting Local Whether you’re looking for a unique Christmas gift for family, friends, or coworkers, consider explore the Temple Chamber’s Membership Directory at bit.ly/ ThinkTempleFirst. Now is the perfect time to visit that local store you’ve always meant to stop by or grab a gift card from a locally owned restaurant. Every purchase supports not only a small business but the families and dreams behind it. Let the joy of shopping become a collective celebration of our community’s spirit and uniqueness. Together, we can create a thriving holiday season for all. Let’s Think Temple First Explore the hidden gems for shopping, dining, and celebrating in the greater Temple area. Join the movement to Shop Local this holiday season and beyond, and let’s keep the heart of our community vibrant and strong.
Scan to visit the Temple Chamber Membership Directory bit.ly/ThinkTempleFirst