The "Instructor Manual for Strategic Brand Management: Building, Measuring, and Managing Keller" is a comprehensive guide for educators teaching courses on brand management. This manual provides detailed lesson plans, discussion questions, and case studies to help instructors effectively teach students how to develop, measure, and manage successful brands using Keller's proven strategies.
Disclaimer: This publication is independently created and is in no way associated with any book specifically listed or referenced within. It is designed to provide supplementary material for educational and revision purposes only and should not be considered a substitute for the original material. All contents are custom generated and are intended to support, not replace, the original material. No copyright infringement is intended.
