Type:
Test Bank
Resource:
Global Marketing Management
Edition:
8th Edition
Author(s):
Warren J. Keegan Gautam Dutta
Global Marketing Management, 8e (Keegan) Chapter 1 Introduction to Global Marketing 1) One difference between domestic marketing and global marketing is the scope of activities. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 2) Marketing discipline varies from one region to another. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 3) Marketers can always directly apply experience from one country to another or from one market to another. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 4) The old marketing concept focused on a customer-centric marketing approach. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 5) The strategic concept of marketing focuses on customer satisfaction in a socially responsible and sustainable way. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 6) A company's competitive advantage exists only in its price differentiation strategies. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 7) A company engaging in global marketing must standardize all elements of the marketing mix everywhere in the world. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 8) Global marketing requires marketers to behave in a way that is global and local at the same time by responding to similarities and differences in world markets. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 1 .
9) Market capitalization is defined as a company's total revenues in a given accounting period. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 10) Ethnocentric companies are sometimes referred to as global companies. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 11) Ethnocentric companies cater to the different needs of different world regions. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 12) A polycentric company views foreign operations as being secondary or subordinate to domestic operations. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 13) Global companies view world regions as unique and seek to develop an integrated regional strategy. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 14) A regiocentric manager views the world outside his area of interest with an ethnocentric orientation. Answer: TRUE AACSB: Analytical thinking Difficulty: Moderate 15) Geocentric companies are integrated on a global scale. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 16) Geocentric companies are based on a belief of home-country superiority. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 17) A polycentric orientation is diametrically different from an ethnocentric orientation. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 2 .
18) Management vision is a driving force for global integration. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 19) Cost is a restraining force affecting globalization. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 20) Multinational companies adhere to the notion that the products that succeed in the home country are superior and, therefore, can be sold everywhere without adaptation. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 21) Trade agreements such as the European Union and NAFTA have decreased the pace of global integration. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 22) Most global markets do not exist in nature; they are created by marketing effort. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 23) The time and cost barriers associated with distance have increased over the past decade. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 24) A domestic company will have many times the revenue of a global company as it focuses only on local regions. Answer: FALSE AACSB: Analytical thinking Difficulty: Moderate 25) A global company can leverage its experiences in any market in the world. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy
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26) Countries protect local enterprise and interests by maintaining control over market access and entry. Answer: TRUE AACSB: Analytical thinking Difficulty: Easy 27) Government regulations on advertising and promotion are similar across all world countries. Answer: FALSE AACSB: Analytical thinking Difficulty: Easy 28) Which of the following is a focus of the new concept of marketing? A) Mmaking a profit is the only end result of selling products. B) emphasizing the product rather than the end consumer C) achieving objectives by pushing products toward consumers D) using integrated marketing mix to achieve profits Answer: D AACSB: Analytical thinking Difficulty: Easy 29) Which of the following is a marketing mix element? A) profit B) promotion C) potential D) package Answer: B Difficulty: Easy 30) Which of the following statements is true about the strategic concept of marketing? A) Its objective is to maximize stakeholder benefits. B) It has a product-centric marketing focus. C) It emphasizes marketing from a company-centric paradigm. D) Its focus is only on consumers and not their societies. Answer: A AACSB: Analytical thinking Difficulty: Moderate 31) Which of the following statements is true about global marketing? A) Marketing practices must vary between different market segments. B) Customers and markets across regions are considered similar. C) Transferring irrelevant experience between markets may be beneficial. D) Marketing initiatives cannot include more than one marketing mix element. Answer: A AACSB: Analytical thinking Difficulty: Easy
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