Type:
Instructor Manual
Resource:
E-Commerce 2021 Business, Technology, and Society
Edition:
16th Edition
Author(s):
Kenneth C. Laudon Carol Guercio Traver
Instructor's Resource Manual Chapter 1: The Couple is a Unique System
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E-commerce 2021: business. technology. society Sixteenth Edition Kenneth Laudon, New York University Carol Traver, Azimuth Interactive, Inc.
1 Instructor’s Manual: Chapter 1 The Revolution Is Just Beginning
Learning Objectives After reading this chapter, your students should be able to: • Understand why it is important to study e-commerce. • Define e-commerce, understand how e-commerce differs from e-business, identify the primary technological building blocks underlying ecommerce, and recognize major current themes in e-commerce. • Identify and describe the unique features of e-commerce technology and discuss their business significance. • Describe the major types of e-commerce. • Understand the evolution of e-commerce from its early years to today. • Describe the major themes underlying the study of e-commerce. • Identify the major academic disciplines contributing to e-commerce. Key Terms business-to-business (B2B) e-commerce, p. 23 business-to-consumer (B2C) e-commerce, p. 22 consumer-to-consumer (C2C) e-commerce, p. 24 customization, p. 20 disintermediation, p. 29 e-business, p. 9 e-commerce, p. 9 first mover, p. 29 friction-free commerce, p. 29 information asymmetry, p. 17 information density, p. 20 interactivity, p. 19 Internet, p. 10 local e-commerce, p. 26 marketplace, p. 18 marketspace, p. 18 mobile e-commerce (m-commerce), p. 25 mobile platform, p. 11 network effect, p. 30 personalization, p. 20 reach, p. 18 richness, p. 19 social e-commerce, p. 25 ubiquity, p. 18 universal standards, p. 19 Web 2.0, p. 31 World Wide Web (the Web), p.11
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2 Brief Chapter Outline Opening Case: Everything on Demand: The “Uberization” of E-commerce 1.1 The First Thirty Seconds: Why You Should Study E-commerce 1.2
Introduction to E-commerce What Is E-commerce? The Difference between E-commerce and E-business Technological Building Blocks Underlying E-commerce: The Internet, Web, and Mobile Platform Insight on Technology: Will Apps Make the Web Irrelevant? Major Trends in E-commerce
1.3
Unique Features of E-commerce Technology Ubiquity Global Reach Universal Standards Richness Interactivity Information Density Personalization and Customization Social Technology: User-Generated Content and Social Networks
1.4
Types of E-commerce Business-to-Consumer (B2C) E-commerce Business-to-Business (B2B) E-commerce Consumer-to-Consumer (C2C) E-commerce Mobile E-commerce (M-commerce) Social E-commerce Local E-commerce
1.5
E-commerce: A Brief History E-commerce 1995–2000: Invention E-commerce 2001–2006: Consolidation E-commerce 2007–Present: Reinvention Insight on Business: Y Combinator’s Startup Boot Camp Assessing E-commerce: Successes, Surprises, and Failures
1.6
Understanding E-commerce: Organizing Themes Technology: Infrastructure Business: Basic Concepts Society: Taming the Juggernaut Insight on Society: Facebook and the Age of Privacy
1.7
Academic Disciplines Concerned with E-commerce Technical Approaches Behavioral Approaches .
3
1.8
Careers in E-commerce The Company Position: Category Specialist in the E-commerce Retail Program Qualifications/Skills Preparing for the Interview Possible First Interview Questions
1.9
Case Study: Pinterest: A Picture Is Worth a Thousand Words
1.10
Review Key Concepts Questions Projects References
Figures Figure 1.1 Figure 1.2 Figure 1.3 Figure 1.4 Figure 1.5 Figure 1.6 Figure 1.7 Figure 1.8 Figure 1.9 Figure 1.10 Figure 1.11
Tables Table 1.1 Table 1.2 Table 1.3 Table 1.4
The Difference between E-commerce and E-business, p. 10 The Deep Web, p. 11 Internet Access in the United States, 2020, p. 12 Eight Unique Features of E-commerce Technology, p. 17 (User-controlled animation in eText) The Growth of B2C E-commerce in the United States, p. 22 Room to Grow, p. 23 (User-controlled animation in eText) The Growth of B2B E-commerce in the United States, p. 24 The Growth of M-commerce in the United States, p. 25 The Relative Size of Different Types of E-commerce in 2020, p. 26 (Usercontrolled animation in eText) Periods in the Development of E-commerce, p. 28 (Whiteboard video in eText) The Internet and the Evolution of Corporate Computing, p. 38 (Drag-anddrop exercise in eText)
Major Trends in E-commerce 2020–2021, p. 15 Business Significance of the Eight Unique Features of E-commerce Technology, p. 21 Major Types of E-commerce, p. 27 Evolution of E-commerce, p. 32
Teaching Suggestions One of the biggest challenges that instructors face in teaching a course on e-commerce is helping students make sense of a very complex phenomenon that involves considerations of markets, firms, consumer behavior, and technology, among others. E-commerce is continually evolving and has become a thriving marketplace not only for products but also for services and content, such as social networks, user-generated content (video, .