Type:
Test bank
Resource:
Applied Marketing
Edition:
1st Edition
Author(s):
Rochelle Grayson Daniel Padgett Andrew Loos Test
Applied Marketing, 1ce (Grayson) Chapter 1 What Is Marketing? 1) Which of the following terms or phrases would be included in a basic description of marketing? A) Sales orientation B) Common sense C) Ongoing process D) Focus on advertising Answer: C Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Knowledge 2) The breadth of marketing decisions is referred to as what? A) The 4 Ps of marketing B) The marketing plan C) The marketing strategy D) The creative concept Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Knowledge 3) Which skill set is required to be a good marketer? A) Experience in professional sales B) A high degree of creativity C) Understanding algebra and calculus D) Basic math skills Answer: D Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Knowledge
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4) All of these are common misconceptions about what marketing is EXCEPT A) managing exchanges with customers. B) making people buy things they don't need. C) an art, and you either have the gift for it or you don't. D) it does not involve numbers. Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Knowledge 5) Which BEST describes "wants"? A) Strong desires for something B) Unfulfilled needs C) Unsupplied demands D) Untapped markets Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Knowledge 6) In addition to sales and advertising, marketing also includes which of the following? A) Product design B) Social media C) Community relations D) Customer relationships Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Comprehension 7) A critical skill that marketers must know in order to make good marketing decisions is A) marketing math. B) demographic analysis. C) customer awareness. D) interpersonal skills. Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Knowledge 2
8) Which of the following is a key idea for understanding marketing? A) It involves multiple parties who have something to exchange. B) It involves sales and advertising capable of reaching customers. C) It involves communications between companies and consumers. D) It involves satisfying customers' needs and desires. Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Comprehension 9) The scope of marketing decisions needs to include which of the following? A) Product, price, place, and promotion B) Product, placement, perception, and persuasion C) Product, price, and position D) Product, cost, communication, and convenience Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Comprehension 10) Which of the following statements is true? A) Marketers try to influence wants, but customers ultimately decide if something is worth buying or not. B) Marketers are often able to make people buy something against their will. C) Marketing is primarily based on the science of human behaviour. D) Marketing is more of an art than a science. Answer: A Diff: 1 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Comprehension 11) Offering too many options can lead to which problem for some companies? A) It's difficult to keep track of inventory and re-order as certain items are sold out. B) They can't specialize, leaving them vulnerable to competition. C) Suppliers to the company can get confused and send incorrect shipments. D) Your target market, by definition, prefers limited options. Answer: B Diff: 2 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Communication Standard 2: Bloom's || Application 3
12) What is the ultimate goal of marketing? A) Selling the most product or service B) Creating product demand C) Influencing customers' needs D) Earning the greatest profit for the company Answer: D Diff: 2 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Analysis 13) Connor attends a university in Manitoba and winter is approaching. To keep warm, he must purchase a coat. While he prefers a Canada Goose coat, he cannot afford to pay the $1,000 price. Which of the following statements accurately describes Connor's situation? A) He needs a coat and wants a Canada Goose. There is no demand, since he cannot afford the coat he wants. B) He wants a coat and needs a Canada Goose. There is no demand, since he cannot afford the coat he needs. C) He needs a coat. He both wants and demands a Canada Goose. D) He wants a coat. He both needs and demands a Canada Goose. Answer: A Diff: 2 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Application 14) Spiro has a new job at an office with no viable public transportation options. After some research, he decides to purchase a motorcycle. A salesperson at a local dealership makes the very expensive Ducati Monster sound so appealing, Spiro eventually purchases one. Which of the following statements most accurately describes this situation? A) Spiro needed transportation, wanted a motorcycle, but had no demand for a Ducati. B) Spiro demanded transportation, wanted a Ducati, but had no need for a motorcycle. C) Spiro needed transportation. His demand for a Ducati was controlled by the salesperson at the dealership. D) Spiro needed transportation and wanted a motorcycle. The salesperson influenced his demand for a Ducati. Answer: D Diff: 2 Learning Objective: 1.1 Describe some common misconceptions about marketing. Section Reference: What Marketing Is Not Standard 1: AACSB || Analytic Standard 2: Bloom's || Application
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