Results
Cannabis Startup Gains Instant POP Presence Challenge Miink, a manufacturer of cannabis-based therapeutics, wanted to create brand awareness in an increasingly crowded marketplace. As an emerging startup
Taylor’s POP expertise and digital production technology helped the Miink brand to get off to a fast start.
BRAND BUILDING
The POP displays developed by Taylor are now in use at trade shows and Miink’s retail locations.
company, Miink had no point-of-purchase (POP) materials and needed to quickly develop a countertop display for its entire line of vape cartridges. Miink’s co-packer introduced them to Taylor and a business partnership was born.
Solution Taylor’s Print & Visual Impressions team hosted Miink to learn about their needs firsthand, and to provide an in-depth tour of Taylor’s production facility. Our inhouse POP display experts then got to work. • Taylor created a prototype of a countertop carton that would display six vape
COLOR CONSISTENCY
Taylor’s G7® color certification ensures that Miink’s signature color schemes are faithfully reproduced.
cartridges at a time. • The carton featured an auto-bottom design to simplify setup at the point of sale and was constructed in a way that would keep production costs low while maintaining quality. • Taylor created unique POP cartons for Miink’s seven varieties of vape cartridge, requiring accurate reproduction of 12 different PMS colors in total. • In doing so, we applied both flood gloss aqueous and spot soft-touch aqueous finishes to create eye-catching embellishments.
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SOURCING EFFICIENCY
Miink received design, branding, prototyping and print production services in a single partner.
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