A Buyer’s Guide to Customer Communications Management Information to help guide your decision-making process
Customer communications management (CCM)
Comparing Your Options
is expected to be a $1.3 billion industry in the U.S. by 2027. While there are a number of companies engaged in this work nationwide, offering secure customer communications
Variables
Local Printers
Medium Quantities
and technology on the part of the provider.
Large Quantities
Unlike ordinary direct mail and commercial
Low-Complexity Programs
printing, CCM carries unique risks associated
Medium-Complexity Programs
mailing accuracy and customer experience. Customers now also expect a seamless
High-Complexity Programs Global Programs
omnichannel experience spanning email,
Customer Experience
SMS text, websites and more. Omnichannel
Diversity Spend Programs
capabilities and advanced digital technology are more important than ever in the CCM category. Choosing a partner with strengths in the key areas to the right will enable your organization
Taylor
Small Quantities
services requires added investments in talent
with regulatory compliance, data security,
Mega Printers
Technology Innovation Lean Process Expertise
to optimize customer communications and
One-Stop Shop Capabilities
improve your overall customer experience.
Financial Strength
This guide will help you evaluate the relative strengths of each type of CCM provider and empower you to make an informed decision
Key
Excellent
Average
that best meets your organization’s needs.
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