This textbook offers an in-depth exploration of supply chain management's strategic, tactical, and operational aspects, emphasising how businesses can secure competitive advantages through effective design and planning. Authored by Prof. N. Chandrasekaran, it seamlessly combines theoretical foundations with illustrations drawn from India, Asia, and beyond. Each chapter interlaces learning objectives, practice-oriented examples, and case studies on digitalisation, sustainability, and Industry 4.0. The concluding chapters cover advanced themes—such as supply chain finance, performance measurement, and organisational frameworks—making this resource essential for students, professionals, and researchers.