Principles of Marketing with Case-Based Practical Exercises offers a holistic perspective on marketing, covering core principles alongside emerging themes like digital and sustainable marketing. Authored by Prof. (Dr) Kavita Sharma and Dr Swati Aggarwal, it pairs rigorous theory with NEP-aligned case studies, practical exercises, and discussion questions for an immersive learning experience. Rich visuals and examples underscore ethics, sustainability, and evolving market dynamics, making the content highly relevant. Catering to students, researchers, and industry professionals, this textbook is a comprehensive, India-centric guide to mastering modern marketing strategies.
