Management Principles & Applications is a NEP-aligned, comprehensive textbook by award-winning author Dr. V.S.P. Rao. It seamlessly blends traditional theories with modern practices through role-play exercises, case studies, and skill-building activities, ensuring conceptual clarity and hands-on application. It covers key contemporary topics—such as digitalisation, entrepreneurship, and ethics—and is organised into five units spanning nineteen chapters, moving logically from fundamental principles to advanced managerial insights. Ideal for B.Com. (Hons.) students, educators, and aspiring managers, this book offers an invaluable synthesis of theoretical knowledge and practical exposure.
