Business Research Methodology is a NEP-aligned, practice-oriented textbook that turns research learning into a clear, step-by-step process. It covers the whole research journey—from foundational concepts and philosophical approaches to data collection, SPSS/Excel-based analysis, report writing, and ethics—across five structured units. Supported by real datasets, case studies, visuals, solved examples, and practical tasks, the book blends conceptual clarity with hands-on application. It is an ideal resource for B.Com./B.Com. (Hons.) students, research beginners, and learners preparing for dissertations, exams, internships, and early research roles.
