In a landmark move to protect students and promote transparency in the education sector, the CCPA has enforced strict measures against deceptive advertising by coaching centres. This article highlights the key focus areas of the CCPA's action:
‣ Mandatory Disclosures to Ensure Transparency in Coaching Advertisements – Coaching centres must provide clear, accurate information, including student names, ranks, course details, and disclaimers
‣ Overview of Guidelines for Prevention of Misleading Advertisements in Coaching Sector, 2024 – These guidelines aim to prevent student exploitation and ensure informed decision-making through stricter regulatory oversight
‣ Key Issues Identified by the CCPA – The CCPA flagged concerns such as guaranteed selection promises, rank assurances & unfair trade practices like non-refund of fees
‣ Monetary Penalty of ₹77.60 Lakhs Imposed on 24 Coaching Centres – A decisive enforcement step to hold coaching institutes accountable for violating consumer rights
