This book is a comprehensive textbook aligned with the National Education Policy (NEP-2020) and the Undergraduate Curriculum Framework (UGCF-2022). It offers extensive coverage of essential entrepreneurial topics, including foundational theories, diverse types of entrepreneurs, business planning, resource mobilisation, and managerial strategies, complemented by insights into government initiatives. The book distinguishes itself with clear and precise explanations, well-structured chapters featuring overviews and summaries, and engaging practical exercises such as case studies, business plan competitions, and policy analyses. By emphasising innovation and the modern startup ecosystem, this text equips readers with the necessary frameworks and skills to thrive in today's dynamic entrepreneurial landscape.
