This textbook simplifies and enriches research methodologies for management students and doctoral scholars authored by seasoned educators. It addresses the unique needs of Indian students by integrating relevant examples and case studies. Structured into four parts, it covers the basics of scientific research, quantitative and qualitative research foundations, and report writing. Pedagogical elements include clear learning outcomes, real-world examples, boxed summarisations, key terms, review questions, and practical demonstrations in SPSS and Excel. The book's clear and straightforward writing style makes complex ideas accessible without compromising depth.
