This book underscores the pivotal role of data in the contemporary business landscape, blending theoretical knowledge with practical application to prepare students and professionals for data analysis and strategic implementation. It aligns with the UGCF 2022 syllabus under the National Education Policy of the University of Delhi. Covering a wide array of topics from data preparation to ethics in business analytics, it integrates tools like MS Excel, Tableau, and R for comprehensive learning in business analytics.
