A ZENOWRA CHECKLIST
The Technical SEO Audit Checklist 32 checks across crawlability, indexing, site speed, structured data, and mobile experience — the fixable issues most sites are quietly losing rankings to.
Zenowra · zenowra.com
CONTENTS
What's Inside 01 Why Technical SEO Comes First
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02 Crawlability & Indexing
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03 Site Speed & Core Web Vitals
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04 Structured Data & Metadata
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05 Mobile & UX Signals
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06 Get Your Site Audited
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INTRODUCTION
Why Technical SEO Comes First Content and backlinks get most of the attention, but neither matters if search engines can't properly crawl, render, or index your site. A technical SEO audit is the foundation everything else sits on. Fix the technical layer first, and your content and link-building work actually has somewhere to land. Skip it, and you're optimizing on top of cracks.
Use this checklist as a self-audit, or hand it to whoever manages your site to work through systematically.
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SECTION 1
Crawlability & Indexing robots.txt is configured correctly Not accidentally blocking pages you want indexed.
XML sitemap exists and is submitted Submitted to Google Search Console and referenced in robots.txt.
No orphan pages Every important page is reachable through internal links.
Canonical tags are correct No duplicate content confusion from missing or wrong canonicals.
404s and redirect chains cleaned up Broken links and multi-hop redirects waste crawl budget.
Pagination is handled properly Category and blog pagination doesn't create duplicate content issues.
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SECTION 2
Site Speed & Core Web Vitals Largest Contentful Paint under 2.5s Main content loads fast, especially above the fold.
Cumulative Layout Shift under 0.1 Page elements don't jump around as the page loads.
Images are compressed and lazy-loaded Below-the-fold images don't block initial render.
Unused CSS/JS is minimized Render-blocking resources trimmed down.
Server response time is fast Hosting and caching support quick first-byte times.
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SECTION 3
Structured Data & Metadata Schema markup is implemented Organization, Product, Article, or LocalBusiness schema as relevant.
Title tags are unique and descriptive No duplicate or missing titles across the site.
Meta descriptions are written, not default Each key page has a compelling, accurate description.
Heading structure is logical One H1 per page, nested H2/H3s in proper order.
Open Graph tags are set Pages preview correctly when shared on social platforms.
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SECTION 4
Mobile & UX Signals Site passes Google's Mobile-Friendly Test No overlapping elements, text too small to read, or blocked resources.
Tap targets are appropriately sized Buttons and links are easy to tap without misclicks.
No intrusive interstitials Pop-ups don't block content on mobile immediately on load.
HTTPS is enforced site-wide No mixed content warnings or unsecured pages.
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NEXT STEPS
Get Your Site Audited Working through 32 checks manually takes time. A technical SEO audit surfaces exactly which of these your site is failing, prioritized by impact.
Zenowra SEO, technical audits, paid advertising, design, and branding. Start with a free technical SEO audit — zenowra.com Explore our services — zenowra.com/services Read more guides — zenowra.com/blog
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