Issuu

TURN YOUR EXPERTISE INTO A SCALABLE BUSINESS

IN 2025, TE&CO.

MODERNIZED

THE PERSONAL BRANDING SPACE BY INTRODUCING THE “UNIVERSAL MENU OF SERVICES” FRAMEWORK TO HELP YOU CLARIFY, CAPTURE, AND COMMUNICATE YOUR VISION—ENSURING YOU BECOME MORE IN DEMAND WHILE DOING MORE OF WHAT YOU LOVE.

THEULTIMATE OFAPERSONA I BELI

1. To go ‘all in’foryourideas, in service of others.

2. Positionyourself as asubject matter expert, expert advisor, coach, or consultant.

3. Build a business based around your influence, interests, and expertise

In order to do this at scale, we must consider how we position ourselves to the public. Specifically, how they can ‘buy’ from us.

EEXPRESSION ALBRANDIS...

The “universal menu of services”toolwas developed followingthe natural progression ofwhat it means to build afullyrealized personal brand.

Thisworkbookis designed to sparkyour thinkingand provide keyinsights around what it means to buildyourbusiness centered aroundyourpersonal brand.

UNIVERSAL MENU OF SERVICES

LOW DOLLAR/ STRATEGY

Consultation, Advice, Insight, Expertise

Your input on THEIR business, brand, etc.

Step #1: Have them answer specific questions

Step #2: Schedule a *paid 1 hour session and provide them with high quality/ key insights

OFTEN CONSIDERED A TUNE U OR AN ASSESSMENT THAT GIVES THEM A SENSE OF DIRECTION

Your Expertise on Your Terms

Ex: Four Meeting Program

Meeting #1: Discovery (week 1)

Meeting #2: Strategy/ Go Deeper (week 4)

Meeting #3: The Experience (week 5)

Meeting #4: The Deliverable (week 9-10)

Check in 30-60 days after

HIGH DOLLAR/ PERFORMANCE

Project, Retainer, Solve the Bigger Problem Clear Statement of Work Clearly Communicated SoW Ownership-Mindset Performance of Services

EXPERIENTIAL PRODUCTIZED SERVICE

SPEAKING

IF YOU COULD HELP OTHERS “SOLVE THE BIGGER PROBLEM,” WHAT EXACTLY WOULD YOU DO THIS IS AN ASSESSMENT FOLLOWED BY AN ACTION PLAN OR “BLURPRINT ”

THE ASSESSMENT, THE BLUEPRINT, THE EXECUTION THIS IS A PACKAGE PROGRAM OR A FRACTIONAL ROLE

HALF OR FULL DAY WORKSHOP/ OFFSITE - WHAT DOES YOUR DAY RETREAT LOOK LIKE?

DO NOT AVOID THIS, YOU MUST BE PREPARED WITH A KEYNOTE ADDRESS YOUR VALUE ON FULL DISPLAY

WORKSHEET/ FREEBIE / BOOK / MAGAZINE / WEBINARS/ POWER HOURS

UNIVE MENU SERVI

Categorize your knowledge into four distinct tiers:

Low-Dollar(Access): Paid consultations that protect your time.

High-Ticket (Duration): Deep, "architectural" partnerships Ex: fractional leadership.

Project-Based (Impact): Specific solutions for specific problems.

Experiential/ Speaking: A way to bring your expertise to a wider audience.

UOF ICES

M ERSAL

Byadoptinga“Universal Menu,”you:

Stop losingpotential clients and having awkward pricingor"what doyou do?" conversations.

Ensureyou capturevalue at everylevel of market demand.

Provide aprofessional roadmap that tells the world:

"I am not just afreelancer; I am astructured businesswith definedways to solveyour problems."

THE BRAND OF YOU

you are a brand youareabrandyou are a brand youareabrandyou are a brand youareabrandyou are a brand youareabrandyou are a brand you

TAMARAEDWARDSISAPR, COMMUNICATIONS,AND PERSONALBRANDINGEXPERT.

Throughherworkasatrustedadvisorfor highprofilefigures,publicspeakerfor industry,expertcontributorandsoon-tobeauthor,Tamaraempowersbusinesses andbusinessesofanysize,stage,orscaleto achieveexpansivegrowththroughstrategic visibilityinitiatives

meet OUR TEAM

ELKA CARROLL Editor

EIA SCOTT

ERICA BORGGREN EditorialAssistant Tamara’sMentor

JESSICA ZAMBOGraphicDesigner

ISABELLA BROOKS

GEORGE RAMIREZ EditorialAssistant WardrobeStylist

A letter from theeditor

Me:"LookMom,Imadeit!"

Mom:"I’mproudofyou!Buthowdidyouscaleitsofast?"

Me:"Byrealizingmyideasweremybestproduct Ibuiltasystemtoshare myexpertise,helpothersreachtheirgoals,andturnthose'brain-picking' sessionsintoarealbusiness"

Simply put: I am a brand.

Icelebratemilestonesinmycareerandmybusiness.

Ibringpeopletogetherthroughmycommunityandmy interests Isharemyexpertise,myexperiences,andmy opinionsalongtheway IguideotherstowardwhatIknowworks.

Iinvestmytimeinexpandingmyknowledgeandmynetwork Igeneratebusinessbasedonmyexpertise IiterateasIgo.

WhatIwantmorepeopletorecognizeisthissimpletruth:

Youareabrand *Youhavecredibilityinyourindustry

Youhavethepowertoinfluence.

Yourexpertise,opinions,andideasarevaluableassets

Youarealifelonglearnercapableofdrivingrealchange

Youareworthyofgettingpaidforyourimpact.

Youarereadyforgrowth here,now,andalways

Tobeclear,

Sharingeverydetailisn’tthegoal It’saboutdistillingyour brandstorytoshowcasewhoyouareand,moreimportantly, yourvalueproposition.Byaligningyourexpertisewithyour audience’sspecificneeds,youtransformyourstoryintoa strategictoolfortheirsuccess.

ThisissueofTE&Co.MagazineintroducestheUniversalMenuofServices.It’sdesigned tohelpyousupportanyonewhocrossesyourpathbyturning"pickmybrain"sessions intomeaningful,structuredconversations.Why?Becausewhenpeopleinvest,they listen.It’snotjustaboutthemoney it’saboutmutualcontribution.ThisisALSOhow youtransformindividualexpertiseintoascalablebusiness

Inthepagesheadyouwill: Meetseveralpersonalbrandsandexploretheirpositioning

Gainnewperspectivesonhowpersonalbrandingcanadvanceyourcareerand improveyourbottomline

Getaninsidelookonhowtobuildsuccessfulpersonalbrandingstrategiesthatget peopleexcitedandintheknowaboutyourbusinessorbrand &More!

Thanksinadvancefortakingthetimetoinvestinyourself. Withsomanywaystomoveyourmessageforward,increaseinboundinterest,and improveyourbottomline thanksfortakingthetimetolearnaboutwhatweknowis working.

I’veseenthesesimplemethodsworkforhundredsofbusinesses,people,andbrands

Will b h ory?

VS. workinghard buildingabusiness

OLD WAY

You talk to people and help them one-by-one.

NEW WAY

Create a system that can grow without you having to manually explain yourself to every single person.

TAMARA EDWARDS & CO. MAGAZINE

of people trust recommendations from individuals, even those they don't know, more than they trust brands.

92% of Americans are more likely to trust someone with an established personal brand, and this number increases to 85% for Millennials, according to Inc.com. 74% of consumers believe a company's reputation is influenced by employee personal brands. 84%

TAMARA EDWARDS & CO. MAGAZINE

you are a brand youareabrandyou are a brand youareabrandyou are a brand youareabrandyou are a brand youareabrandyou are a brand you

7 PERSONAL BRANDS WORTH FOLLOWING

TAMARA EDWARDS & CO. MAGAZINE

7 PERSONAL BRANDS WORTHFOLLOWING

I am writing this opening section from the sitting room of my private office just north of downtown Chicago, and I'm grateful as I reflect on the 14+ years of working closely with countless highprofile national figures as they navigate how, when, and where they’d like to leverage their influence.

Personal branding is iterative.

It’s an ongoing practice; a strategic process.

Moment by moment, it may mean speaking up or speaking loudly. It may also mean saying nothing at all; understanding that silence is, in fact, can be the best solution.

In general, what we say and do and precisely how we do it has the power to shape the trajectory of our own realities. It dictates our business direction, our personal brands, and, in some cases, even entire industries.

A few years after launching my consulting business, it dawned on me: The very same strategic questions leaders face every moment are the exact same questions facing anyone navigating a public persona within their career.

And when I say everyone, I mean EVERYONE.

The intern looking to carve a path into the professional sphere

The corporate manager looking to secure that next internal promotion

The VP looking for recognition for his leadership contribution.

The subject expert looking to amplify her voice and thought leadership.

The CEO looking to leave a lasting mark on the industry, the community, and the workforce.

You The faithful explorer of

THERE ARE 3 TYPES OF PERSONAL BRANDS.

THE CONSULTANT. THE CREATIVE.

THE CORPORATE PROFESSIONAL.

It wasn’t until I built a turnkey personal branding "bootcamp"

Personal Brand in a Box and scaled my practice to thousands of individuals that I noticed a definitive pattern. Despite the diversity of their roles, most people fall into one of three distinct "types" of personal brands:

1. The Creative: Driven by expression, innovation, and original output.

2. The Consultant: Defined by specialized expertise, problemsolving, and client results.

3. The Corporate Professional: Focused on institutional influence, leadership trajectory, and internal equity.

The ‘Creative’ is the person who is driven by their mission Whether it is to advance an industry forward, sell products, or to create

The ‘Consultant’ is the expert who has worked in sharing expertise (think: lawyer, publicist, marketer.)

Technical business skillsmust be quantifiable and identifiable on where they fit and what they sell to leverage commonalities in that space.

The ‘Corporate Professional’ is the person who works for or in a corporate company and is looking for internal or industry visibility

The following seven brands (worth following) represent individuals making significant contributions in areas in industry, fashion, philanthropy, and finance.

CREATIVE

Content Creator

Lifestyle, Travel, Fashion, and Beauty

Influencer

TrendSetter

Brand Partner

Endorses + Promotes Products, Services

Editorial Contributor

Creative Director

Public Speaker Stylist

With 20+ years in the fashion industry, Helen Berkun has run the gamut from editorial and advertising photography to celebrity styling and commercial print Helen eats, sleeps and breathes fashion

Helen Berkun

What “Being the Brand” Means to Helen

“Staying authentic and truthful to who you truly are and maintaining a fine line between your role and perception Whatever you are, having that distinctive line for people to know exactly why you are who you are, and also why they should rely on you for their needs.”

How Helen Describes Her Brand

“I walked the line of being somebody who juggles it all and is able to do it all as a mother, wife, and career woman Sometimes women are made to choose, and I never wanted to choose When I became a mother, I still had my first loves: fashion, photography, editorials, and beauty I’ve made sure to stay true to my nature over the years of motherhood.”

When “Being the Brand” Became True to Helen

“When I was working as a photographer and celebrity stylist, I gained a large following on Instagram Behind the scenes, I had just had my third child and was living out of hotel rooms, far from my family I was styling for major brands and celebrities, but it didn’t feel glamorous anymore Even in my vulnerable moments, people continued to reach out, asking for my advice That’s when I had a lightbulb moment: Maybe I am the brand. Maybe I didn’t need to keep working for someone else. I needed to show up for myself, so I could show up for my family, and finally get back in the driver’s seat of my own car.”

Linda Laurello

CEO, DELTA RAILROAD SERVICES

What “Being the Brand” Means to Linda

“Representing myself, my family, and my company strongly and with a long-term view “

How Linda Describes Her Brand

“Passionate about the rail industry and the impact it has on how we move, connect, and grow, and especially focusing on promoting women in this space I take pride in showcasing what leadership looks like through the lens of motherhood, balancing both with purpose and strength.”

How Viewing Herself as a Brand Supports Business and Confidence

“I've genuinely enjoyed the process of rethinking how I show up, both personally and professionally As the face of our company, I recognize that how I present myself is a direct reflection of our brand. It's important to me that I embody the high standards, forward-thinking mindset, and deep institutional knowledge that defines who we are and what we deliver.”

Words of Wisdom for Those Thinking About Personal Branding

“Do it, have fun, and trust yourself! Since investing more time into my personal brand, I have been invited to share my story as a public speaker, panelist, and advocate for my business which is something I have always dreamed of ”

Executive/ Chief Executive Officer Internal-focused “CEO” Brand Culture Architect Industry Advocate CEO = #1 Sales Person for Company Stakeholder Confidence Subject Matter Expert Public Speaker Company Spokesperson

Delta Railroad Services is recognized as a premier railroad construction and equipment rental company serving the growing railroad infrastructure needs in the U S and throughout North America

CORPORATE

Mission-Driven Tech

Founder Public Speaker

External, IndustryFacing Brand

Voice for the Voiceless Issue Specific Champion

Nexion Solutions is a firstof-its-kind wearable emergency response technology designed to protect victims of violence and empower law enforcement with real-time insights.

LizKohler

FOUNDER AND CEO, NEXION SOLUTIONS

What “Being the Brand” Means to Liz

“Being the brand is the invitation to bring your company mission into the world in a bolder, more accountable way ”

How Viewing Herself as a Brand Supports Business and Confidence

“For me as a leader and across the spectrum of my life, it has allowed me to step into a space of certainty in a way I never quite could before ”

Personal Guidelines Shaping Her Brand

“There is a quote I frequently refer to: “The wound is the place the light enters you ” For me, that means the purest offering we can bring to the world is frequently the result of catastrophic events From that place – we can only invent from the place of what is tied to our own healing, and that is the most authentic version of ourselves.”

Words of Wisdom for Those Thinking About Personal Branding

“Make sure you choose a partner with the grace, strength and experience to help you truly bring the vision of your brand to life. We chose to work with TE&Co. because of the deep experience with challenging narratives, and we couldn’t be happier with the results.”

AmirSyed

What “Being the Brand” Means to Amir

“A brand is one’s understanding that he or she is trading, manifesting, and portraying who they are authentically ”

How Amir Describes His Brand

“A professional who understands how to achieve a high level of success My brand includes articulating and illustrating others’ value to help them be valuable ”

When “Being the Brand” Became True to Amir

“When I turned 40, I started to realize what really lit me up in my weekly schedule, what specific activities I was pursuing professionally that really filled me up. Those were the things that I really began to pursue entrepreneurially I started with pure excitement and then that excitement transferred into helping other people with their goals. Simply, I think it began with energy management ”

Words of Wisdom for Those Thinking About Personal Branding

“Specificity. There are a lot of people who speak in generalities When I hear that, it makes me question their legality, validity, and subject matter expertise When you can value yourself, you can be a value to others and learn how to illustrate that value explicitly. Everybody wants something But if you know how to articulate your “something” that adds value to others, it is going to open your opportunities ”

CONSULTANT

Coach + Consultant

Subject Matter Expert

Public Speaker

Motivational Leader

Content Creator

Events & Experiences

Multimedia

GO! Coaching Combines the Power of Loan Officers and Digital Marketing Experts to Build RecessionProof Professionals.

CONSULTANT

B2B Business Consultant

Mission-Driven

Marketing Expert Leader in AI Innovation

Public Speaker

Andrew Bontz is an American entrepreneur who works closely with companies, brands, and leaders that impact men's physical, mental, or spiritual health, helping them build predictable selling systems designed to grow their sales and thus, impact.

Andrew Bontz

AMERICAN ENTREPENEUR

What “Being the Brand” Means to Andrew

“Being a brand means showing up fully, authentically, and unapologetically It is letting people see who I really am, so trust is not just earned, it is felt My brand is the bridge between where I have been and the people I have yet to meet It is how I build real authority, not with perfection, but with presence.”

How Andrew Describes His Brand

“My brand is real It is results-driven without losing the human thread. I share the wins, but I also share the wounds I probably overshare, and I am good with that Because people do not connect with polish, they connect with truth I am imperfect I am in progress And that is exactly the point ”

How Viewing Himself as a Brand Supports His Business and Confidence

“It changed my energy My brand attracts the right people and repels the ones I do not need That clarity is powerful In business, it has helped me grow by alignment, not by onfidence, it has helped me own knowing the right people will see fe, it has created alignment

ery pillar: fitness, finance, family, no longer wingi d d ”

Jonathan Chaparro

CHIEF OF INNOVATION, BRAVEN

What “Being the Brand” Means to Jonathan

“Being a brand means standing for something so clearly that people don’t just recognize your work they can actually feel it For me, branding isn’t about selfpromotion; it’s about consistency in how you show up, having integrity in all you do, and the impact you leave behind “

How Jonathan Describes His Brand

“My brand is about building and scaling things that matter mindsets, opportunities, teams, and organizations It’s about making ambitious ideas tangible, ensuring that no one with potential is left without a path forward. It’s also deeply rooted in where I come from Chicago A city that’s both ambitious and unfiltered. A place where people are real, resilient, and resourceful My brand is that same mix: strategic yet scrappy, visionary but grounded, always thinking big but never losing sight of the people at the heart of it all ”

CORPORATE

C-Level Leader in Corporate Philanthropy

Visionary

Industry Disruptor

Culture Architect

Spokesperson

Advanced Education Growth Catalyst

Subject Matter Expert

Public Speaker

Culture Architect

Words of Wisdom For Those Thinking About randing

d isn’t just what you say it’s epeatedly do. Instead of trying an image or the perfect LinkedIn us on delivering impact People your brand for you

Braven is a careeraccelerating experience that prepares promising young people from humble beginnings to secure a strong first opportunity after college graduation

Lindrea Reynolds

What “Being the Brand” Means to Lindrea

“It means showing up in the world with clarity, consistency, and conviction. A visual identity or a curated message scratches the surface, but aligning your values, voice, and behavior reinforces a reputation that builds trust A brand reflects how you navigate relationships, make decisions, and leave an impact.”

When “Being the Brand” Became True to Lindrea

“My brand became clear when I stopped trying to fit into industry templates and started owning the intersections of my identity creative and strategic, analytical and intuitive, socially conscious and business-minded. Rejections stopped feeling like setbacks and started revealing where I was meant to be valued They reminded me I wasn’t lacking I was simply an asset elsewhere ”

Words of Wisdom For Those Thinking About Personal Branding

“Trustworthy brands are not manufactured; they’re revealed through reflection and aligned action. Personal branding isn’t about being seen more It’s about being seen accurately in a way that invites the right opportunities, relationships, and impact Invest in knowing who you are before deciding how to present it.”

WHAT I WOULD TELL YOU ABOUT

if I wasn’t afraid to hurt your feelings personal branding personal branding

1 stop worrying

WHAT I WOULD TELL YOU IF I WASN’T AFRAID TO HURT YOUR FEELINGS

Let's be clear: personal branding isn't the same as marketing. It's a long-term strategy that works like a compounding investment, intended to increase the probability of future opportunities While a strong personal brand can certainly influence marketing and sales transactions, its primary role is to build awareness; it’s not the main driver of the sale. The math is simple. The more people you know, the more opportunities you have The more opportunities you have, the higher the probability of achieving better outcomes.

2 branding ≠marketing

Personal branding is foundational to success. It’s about understanding where you belong in the marketplace, the value you deliver, and how that value improves the lives of others Seeing yourself as a brand and building around that identity is a simple choice. Not always easy, but simple. Those who hesitate miss the chance to build their credibility in today’s digital town squares.

3 don’t do it alone

Every great leader understands they can't do it alone. The most iconic figures and companies of our time rely on speechwriters, communications directors, and strategists to constantly shape and refine their message While data from the polling and focus groups inform direction, it's human experts who strike the crucial balance between what needs to be said and the authentic personality of the person or brand delivering

To become the most effective communicator that you know, we must assess not only how we engage in traditional business communication channels, but also how we show up as our “whole selves”—ready to lead, embrace influence, and remain energized by our “why.”

D A Y O N E

D A Y T W O

D A Y T H R E E

D A Y F O U R

D A Y F I V E

D A Y S I X

D A Y S E V E N

D A Y E I G H T

D A Y N I N E

SET

YOUR INTENTION

D A Y T E N KNOW YOURWHY KNOW YOUR HOW KNOW WHERE KNOW WHO KNOW WHY YOU KNOW WHEN GO PLAY KNOW WHATNOT KNOW YOUR VOICE I ’ M S O G L A D Y O U A S K E D .

By committing to this Ten Day Executive Presence Challenge, you are taking steps towards a new approach to your personal and professional visibility.

Whether it be a passion project, your ’next’ career move, or a direct focus on the bottom line of your company — this is your time.

Take your time Take it seriously.

C ll if d

SCHEDULE 30-45 UNINTERRUPTED MINUTES EACH DAY TO COMPLETE THE WEEKLY CHALLENGE.

DEDICATE THE TIME AND SPACE THAT EACH WEEK'S CHALLENGE DESERVES.

MAINTAIN AN OPEN MIND. THIS WORK IS ABOUT GROWTH: EXPANDING OUR THINKING, IDEAS, AND OPPORTUNITIES.

Why does having a stronger executive presence matter to me? What could it mean for my own personal success?

Something I think about a lot is...

I wish more people thought about...

A problem that needs solving is...

The solution to this problem is...

I am the person to solve it because...

DESIGN THINKING: Empathize with your end user. How does / will your service, product, expertise or solution impact the end user? What are their:

Challenges Pain Points Desires Needs

D A Y F O U R

KNOW WHY YOU

Ifyou weren’t the one leading this issue, who would? Is it your issue to solve?

D A Y F I V E

KNOW WHAT NOT

What is your brand “not”? Weed out all of what it is not.

How would others describe your professional voice & tone?

How would YOU describe your professional voice & tone?

D A Y S E V E N

What are you working on today/this week? What are you working on big picture?

MICRO

Ongoing business

First impressions

Business, career, or network development opportunities

Building trust in professional relationships

Teaching, presenting, or leading

MACRO

Quarterly Theme: Q1 Theme: Q2 Theme: Q3 Theme: Q4 Theme:

To create meaningful change and allow yourself to be more known, you need to be clear and intentional about where you show up.

In today's interconnected world, we have an unprecedented opportunity to expand our reach by engaging in what we call the "spheres of Influence" both online and offline.

This exercise will help you identify these key areas for you personally. Simply highlight or circle the options that reflect the areas that you show up. Don't overthink it.

( N E W S L E T T E R R O U N D U P ) ( B L O G S E R I E S )

( Y O U T U B E C H A N N E L ) ( P O D C A S T )

I N T E R P E R S O N A L S P H E R E O F I N F L U E N C E

A T W O R K / I N T H E O F F I C E ) ( T E A M S )

( N E T W O R K I N G ) ( B O A R D R O O M ) ( P U B L I C E V E N T S ) ( W I T H M E N T O R S ) ( C O F F E E D A T E S )

I N T E R P E R S O N A L S P H E R E O F I N F L U E N C E

( P U B L I C R E L A T I O N S ) ( C O N F E R E N C E S )

( N E T W O R K I N G ) ( S P E A K I N G ) ( C O N V E N I N G )

( W R I T T E N W O R D ) ( O P - E D / B O O K / M A G A Z I N E , E T C . )

Where else do you show up? Write it here. ( L I N K E D I N ) ( E M A I L ) ( W E

Just because we can do it all doesn't mean we can do it all right now. Moving from being established to being widely known is not about volume or noise; it’s about strategic visibility. It requires a manageable cadence that allows you to gain deep experience in the most relevant areas ofyour business without burning out.

Below is a recommended cadence that Executive leaders should consider as a minimum for their brands.

In each section below, list a times and dates that you know you can commit to to maintain momentum and longevity.

SOCIAL MEDIA

Recommended Frequency & Cadence: 1X Week

INDUSTRY VISIBILITY

1x Quarter

LOCAL NETWORK VISIBILITY

1x Quarter

TEAM MEMBERS/ COLLEAGUES

Monthly **Based on type of work environment

GO PL AY

PHOTO: TE&CO. CLIENT, JANICE CORLEY

brand youarea

Whether your path involves corporate work, consulting, entrepreneurship, education, a portfolio career, or a career transition, the key is recognizing that you are your own headquarters, business, and entity

You must understand your strategic positioning and how you fit within your industry, network, and the marketplace

WHY?

Because opportunities will come your way regardless How will they know who you are unless you tell them? Further, how can others leverage your expertise, support, and services?

To prepare for these opportunities, by thinking of yourself as a business, we can then open the conversation about your "menu of services" to codify these opportunities and exchanges

Drawing from my own experience and the hundreds of conversations with clients who find themselves at this same turning point, I've outlined three straightforward steps: CRYSTALIZE YOUR VALUE PROPOSITION & BRAND STORY

RAISE YOUR PROFILE

DEFINE YOUR MENU OF SERVICES AND PROCESSES

oneStep

Your value proposition connects your expertise to your audience's needs. Consider these key questions:

YOUR AUDIENCE

Whoareyoutryingtoreach?

This includes your immediate colleagues, industry network, personal and professional connections, and those you hope to inspire THEIR NEEDS

Whatproblemscan yousolveforthem?

YOUR EXPERTISE

Whyareyoutheright persontohelpthem?

What unique abilities, skills, or expertise do you offer that are valuable to their business, needs, or bottom line? Why are you the right person to help them? Why not you?

YOUR WORKING STYLE Howdoyou approachyourwork?

Your brand story is how you present yourself externally.

Essential elements include:

BrandedImagery:Professional visualsthatcaptureyouressence.

Biography:Aconciseand compellingbiohighlightingyour expertiseandmission.

MESSAGING

Create a sharp, clear, and concise message (including an elevator pitch & your "why") that resonates with your audience and inspires them to learn more, take action, or become a client

STRATEGIC SKILL

Understanding the nuances of different settings boardroom, networking event, mastermind, or sales call is crucial Honing your communication skills, including presentation, public speaking, and sales techniques, allows you to effectively translate and advocate your value to every potential partner, client, referral, or contact

twoStep

In today's interconnected world, building a strong personal brand requires cultivating influence across multiple spheres. For the purposes of building a business around your personal brand, I focus on three key areas:

YOUR INDUSTRY

Differentiate yourself and communicate your unique value proposition to your industry.

INTERPERSONAL CONNECTIONS

Nurture relationships with your existing network and new contacts through consistent and genuine engagement

THE DIGITAL SPHERE

Establish your online presence through content creation (blog posts, articles, social media), a professional website, and engagement with media outlets

(Note: These concepts are explored in depth during the final weeks of our 12-Week Executive Presence Challenge See images)

threeStep

Clearly defining your services is essential for potential clients to understand how they can engage with you.

Here's a suggested structure for your menu of services:

PROGRAMMATIC/PRODUCTIZED CONSULTING PACKAGES

These packages focus on your area of expertise and offer a structured approach For example, a four-meeting program could include:

RETAINER/FRACTIONAL SERVICES

Offer ongoing, project-based support with a clear scope of work, communication schedule, and deliverable timeline.

SPEAKING AND WORKSHOP FACILITATION

Provide options for various durations.

LEAD MAGNETS (FREE/LOW-COST)

Attract potential clients and generate leads with valuable resources such as:

PRICING

Determining your pricing is entirely discretionary, and I recommend consulting with a financial advisor to align your pricing with your financial goals, considering the time and effort involved in each service outlined in your menu A helpful starting point is to calculate the time commitment for each service, your business administration time, and your cost of doing business (overhead) Numerous experts can assist you with this process