GITEX 60MINS 2020 PARTNERS
GITEX TECHNOLOGY WEEK tahawultech.com
Show dates: 6-10 December 2020, Dubai World Trade Centre | Exhibition hours: 11am-7pm
Avaya Spaces challenges At GITEX, Trend Micro the norms of work at GITEX Showcases ‘The Art of Cybersecurity’ Daniel Bardsley spoke with Nidal Abou-Ltaif, president of Avaya International about the company’s approach to using their new Avaya Spaces cloud technology in this hybrid world of work.
Nidal Abou-Ltaif, president of Avaya International
There has been much discussion during the pandemic of the “new normal”, of a world that is very different to what we are used to. Avaya is showcasing technology at this year’s GITEX that is ideally suited to this reconfigured way of
working and also be useful in what is set to follow – the “new, new normal” as Nidal Abou-Ltaif, the president of Avaya International, puts it. While remote working has been forced upon many by the coronavirus, it is not likely to disappear in the post-pandemic
world and will, instead, be integrated into what Abou-Ltaif describes as a “hybrid” world of work. That means some staff members or other collaborators will be present in person, while others will be connecting virtually. The Avaya Spaces cloud meeting and collaboration app, which the company describes as “the app for how you’re working now”, is aimed at this type of set up. “It allows people to work from any device from anywhere in places with low bandwidth – a full collaboration tool,” said Abou-Ltaif. “It’s awesome – we just released it before GITEX. Dubai World Trade Centre, they used it in 4 CONTINUED ON PAGE 3
GITEX technology week saw cloud security company Trend Micro release figures for its annual mid-year roundup. The company was successful in blocking 56.9 million cyber-attacks in H1 2020.
During GITEX 2020, Trend Micro Incorporated, the leader in cloud security, has released the Gulf Cooperation Council (GCC) results for its annual mid-year roundup report. Trend Micro detected a combined 56,873,271
email, URL, malware, and banking malware attacks in the GCC during the first half of 2020. In the GCC, Trend Micro detected 41,236,550 email threats, 13,181,016 URL victims, and 61,314 URL hosted attacks. Malware
continues to surge, with Trend Micro recording 2,392,097 malware detections, and another 2,294 banking malware detections in the region. Supporting Middle East organizations in their secure digital 4 CONTINUED ON PAGE 3
Evoteq outlines promising HTC: Leading the way in portfolio of tech solutions Virtual Reality solutions at GITEX 2020 Daniel Bardsley spoke with Jihad Tayara, CEO for Evoteq, about the shear variety within the company’s portfolio, from medicine traceability, smart parking, digital social distancing solutions and more.
Jihad Tayara, CEO for Evoteq
Evoteq’s stand at GITEX is an exceptional one this year – because visitors can experience all that it has to offer purely through technology. The company’s stand is unmanned, but even so it is able to showcase digital solutions that can do www.tahawultech.com
everything from ensuring the traceability of medicines to promoting social distancing. “We’re flexing our muscles in a sense to transform the way we participate in GITEX,” said Jihad Tayara, the company’s CEO. “That’s the thing that differentiates our presence;
that’s the thing I’m most proud of … The reaction has been really positive. We’ve seen a lot of people visiting and getting excited. The most eye-catching part of the stand at first glance is the striking Audi car parked in one corner – this is to demonstrate smart parking technology – but equally notable are the two “experiences” that are on offer. The first highlights the company’s track-and-trace technology, which can be used to monitor everything from pharmaceuticals to foodstuffs. “Most recently, the Ministry of Health launched a project that utilises our platform to track and trace medicines,” said Tayara. The system can 4 CONTINUED ON PAGE 3
Reseller Editor Anita Joseph caught up with Nikhil Nair, Consumer Business Lead MEA, HTC, to find out more about the company’s growth plans and the market demand for Virtual Reality (VR) and Augmented Reality (AR) solutions. To be honest, we’ve seen a spike in demand for technologies that are individualistic, specifically VR and 5G. For instance, the norm today is working from home, so video calls have spiked like crazy and these kinds of trends are supported by 5G and VR. So, from the commercial angle there’s been a huge uplift. Also, there’s a huge demand anticipated for 2020 as well.
Nikhil Nair, Consumer Business Lead MEA, HTC
What products are you showcasing this year at GITEX? We’ve obviously grown our portfolio within 5G-we’ve got the 5G hub, which is an entertainment hub and a router device, we’ve grown our portfolio in Virtual Reality (VR) significantly, and so GITEX this year is showcasing
our consumer experiences in Virtual Reality and also our enterprise portfolio and a whole range of our enterprise-related virtual reality applications. What has the demand been, for these products been, of late, especially now with the whole world going online?
How important is the ME market for you? On a priority scale, with our core segment being gamers, Saudi Arabia is a huge market, followed by the fact that High Net worth Individuals segment is much higher within the GCC region. For us, the Middle East is a Tier-1 market and we’re trying to grow this 4 CONTINUED ON PAGE 3
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