STAEDTLER Pigment Arts
Social Media Campaign
CAMPAIGN REPORT
NOVEMBER/DECEMBER 2025
Social Media Campaign – Overview
GOAL
Create awareness of the Pigment Arts range
TARGET AUDIENCE
Hobby and professional artists
DURATION 4 weeks (6th Nov - 4th Dec 2025)
PLATFORM
META (Facebook & Instagram)
FORMAT
A/B of 6 x creative assets
TARGETING
Interests, job titles and demographics (age)
Social Media Campaign – Results
ESTIMATED REACH (KPI)
500,000 – 650,000
ACHIEVED REACH
790,901
Total Impressions: 2,587,475
140,000+ above estimated reach
Social Media Campaign – Creative Performance
Reach: 404,280
Impressions: 1,623,160
Reach: 165,632
Impressions: 486,884
Reach: 96,248
Impressions: 240,980
Creative 2 Combined Video
Creative 1 Carousel Top performing creative
Creative 3 Smudge Free Video
Social Media Campaign – Creative Performance (continued)
Reach: 76,694
Impressions: 158,274
Impressions: 58,336 Creative 5 No Ghosting Video
Reach: 34,934
Reach: 13,113
Impressions: 19,841
Creative 6 Waterproof Video
Creative 4 Lightfast Video
Social Media Campaign – Key Insights
Creative Format
Across the six creative formats tested, the carousel ad was the clear standout performer. The carousel drove the strongest engagement and interaction, indicating that audiences were highly receptive to the carousel hook, and intrigued to learn about the Pigment Arts product range benefits and features.
Audience Demographics
The campaign revealed clear demographic trends to guide future targeting, with the 45–54 age group performing strongest, followed by 35–44. Male audiences also consistently outperformed female audiences, indicating that mid-to-mature, male-leaning artist segments show strong interest in the Pigment Arts range.
Platform Performance
When comparing Facebook and Instagram placements, Facebook delivered stronger results, generating higher engagement with the creative formats and audiences tested. This aligns with the older demographic groups identified, who tend to be more active on Facebook.
Key Insight 1
Key Insight 2
Key Insight 3