YOUR
SCHOOL BACK to
essentials with STAEDTLER SHOP
CAMPAIGN REPORT 2025
Summary
Campaign Summary
Campaign Summary
GOAL
Drive awareness of STAEDTLER during peak back to school purchasing period, ultimately supporting retailers through increased product sales.
MEDIA MIX
IMPRESSIONS KPI 5,900,000
Secondary School Parents
3 weeks (13th Jan - 2nd Feb 2025)
IMPRESSIONS ACTUAL 7,835,518 33% ABOVE TARGET
Results
1. META ADVERTISING
VIDEO CAROUSEL
2. ONLINE DISPLAY
MOBILE MREC
3. YOUTUBE ADVERTISING
4. TIKTOK ADVERTISING
Terminology
METRIC TERMINOLOGY
Impressions
The number of times that your ad was served to a user.
CTR
The percentage of times your ad was clicked on, against the number of times it was served to a user.
Website Clicks
The number of times your ad was clicked on.
Video Completion Rate
The percentage of users who have watched the video to completion from the first quartile.
Viewability
The number of times an ad has been viewed (at least 50% of the banner) for more than one second.
