Richmond Ranch 2026 Bull Sale Catalogue Online Version
be penned and on display for your viewing convenience anytime prior to sale day.
Sale Location: The sale will be held at the Ranch, 5 miles East of Rumsey, AB. In the brown shop south of the pens.
Directions from Stettler: go South on HWY 56 about 60kms. Turn West onto HWY 585, go 1 mile and the farm is on the South side of the road on RgRd 202.
Directions from Trochu: go East on HWY 585 about 40kms. The farm is on the South side of the HWY on RgRd 202.
Directions from Drumheller: go North on HWY 56 about 60kms. Turn West onto HWY 585, go 1 mile and the farm is on the South side of the road on RgRd 202.
Welcome to the 29th Annual Richmond Ranch Bull Sale
It is both an honor and a privilege to be your herd bull source! We would like to extend a token of gratitude to our valued customers. As we approach the 2026 bull sale season, it goes without saying that we are here because of your continued loyal support and confidence in our breeding program. Each year we are extremely humbled and could not be prouder to see our prefix flourish in herds across Canada. Being a family run operation, we take significant pride in our cattle. Every year we set the bar to breed the type of cattle that will be sustainable in the beef industry, focusing on the productivity and profitability for the cattlemen who sell quality pounds for a living.
Agriculture has been in our family’s bones for 6 generations now, and with the addition of each generation, it brings growth and changes. Though one constant in our cattle business here on the Ranch will always remain the same, the cows do the work. We have built our operation on the ground level basics of a hardy functional cow that can raise a calf to perform and wean off heavy, while being low input herself sustaining off grazing through the summer and fall and low forage rations in the winter and spring.
We are in an industry where consistency matters, and our cowherd must perform top to bottom. We have emphasized on having only the elite females retained in the herd. Our disciplined breeding program has focused on structure, soundness, udder quality, performance, and maternal production. Our cowherd has a very strict 45-day breeding cycle, and we are proud of the fact that over 80% will calve within the first cycle. We believe this is important to ensure high fertility remains within not only our herd but passes into yours as well. You can be certain that behind this stout set of bulls is a very impressive, hardworking, and productive set of females.
To ensure the strength of our cowherd we are extremely diligent when selecting a Herd-Bull to walk our pastures here at the Ranch. There is an extensive list of traits and no lack of research and focus that goes into the process. Here at Richmond Ranch, it has been our unwavering belief in the strength of cow-families, and for that reason you will see so many home-raised bulls featured in our pedigrees over the years. We believe one of the most important attributes to consider is the mother cow; after all, if you are keeping females, you should want an entire herd to look just like her. By using our own genetics, we have been able to build our type of quality cattle that are consistent in type and are productive within industry. Some bulls of the 2026 Sale Offering were used last breeding season on our females, including the heifers in Tiffany’s commercial Bred Heifer Program. These bulls were, Lots 1, 17, 19, 25, 26, 41, 54, 58, 64, 68 and 72. If you wish to see the dams behind the pedigrees in the bull pens, we would be happy to take you out to the pastures to see any of the cows prior to sale day.
As we present what we feel is one of our strongest bullpens yet, we will continue with our Breeding Protection Plan to help ensure your investment is protected, and your cows are bred. Understanding the importance of your investment in a herd bull along with the expectations that come with that, we would like to assist you in any way we can to make your selection easier. Stop by any time for a visit, the coffee pot is always on, and there is nothing we love more than talking about cattle and touring through the bull pens.
We hope that you will mark your calendars and join us, Sale Day.
Sincerely, The Richmond Family
29 years! 6 generations! 3 breeds! 1 Family run operation!
Our goal is to help ensure your cows get bred and your investment is protected. We still encourage that the best defence you can buy is a backup bull. However, we understand this is not always an option for everyone and have designed our Breeding Protection Plan to better serve our valued customers.
Option 1. 10% on the purchase price.
This Plan will give you protection for the breeding season up until Sept 1st of the calendar year, against injury or death with either a replacement bull a credit for a future bull sale, or a combination of the two. If you require a backup bull, there will be a potential charge up to $1000 (unless you keep this bull as your replacement.)
Option 2. 15% on the purchase price.
This Plan will give you 1 year protection against injury or death with either a replacement bull, a credit for a future bull sale, or a combination of the two. There will be no additional charge if a backup bull is needed. If you should have any problem with your bull – Make Richmond Ranch your first call. Jim or Stephanie at 403-323-8433 or 403-323-7269.
Under our Breeding Protection Plan your bull is protected from injury, sickness, accident, structural breakdown, or death. The Breeding Protection Plan will not protect from any injury or death due to malicious, wilful intentional acts of mistreatment. Richmond Ranch will do our best to resolve any issue with honesty and integrity to keep you a satisfied and repeat customer. Richmond Ranch retains the right to request photos, a vet report or Postmortem. Please feel free to give us a call anytime to discuss this Breeding Protection Plan.
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Greenwood Fernando PYN 704F
Pinnacle’s Just A Dream 45J
Pinnacle’s Before He Cheats
Richmond Max SRD 68M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Richmond Draft Pick SRD 157G
Richmond Jenna SRD 167J
Richmond Golly-G SRD 189G
4 Richmond Motive SRD 76M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Richmond El Dorado SRD 114E
Richmond Gin SRD 66G
Richmond Ernist SRD 196E
Richmond Midas SRD 21M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Diamond C You’re Cool
Richmond Amazing Grace SRD 119A
Richmond Wisdom SRD 121W
Richmond Maddox SRD 45M
Richmond Matlock SRD 37M
Hetro Polled
Richmond Hector SRD 178H
Parent Verified
Diamond C You’re Cool
Richmond Elita SRD 211E
Richmond Xotic SRD 72X
Richmond MoHawk SRD 88M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
RPY Paynes Redman 1G
Richmond Jigle Bell SRD 248J
Richmond GAGA SRD 134G
Richmond Millenial SRD 74M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Diamond C You’re Cool
Richmond Ever After SRD 116E
Richmond Wisdom SRD 121W
This docility rating has been established to help you determine the temperament and manageability of the bulls. We as breeders strive to hold our livestock to a high standard and that includes docility. In our program, we do not tolerate any problem animals and feel you should not either. No one knows these cattle better than us and throughout the calendar year these bulls have been sorted, processed, handled numerous times, and are strictly culled to remove any behavioural problems. Below is an index defining the different categories we have decided upon. These are simply our ratings and cannot be compared to other breeders or numbering systems. The individual ratings have been formed after each bull has been handled alone.
1 = Pets – These cattle are exactly that, pets. They can be scratched in the pen and always handled with ease.
2 = Calm – These cattle are very quiet, easy to handle when isolated. They do not frighten when you are working them, they are easily approached but you cannot get close enough in the pen to scratch them.
3 = Average – These cattle are calm in the group; you can walk through them without disruption. When sorting these cattle, they are easy to stop and hold, but can get uneasy and impatient when worked alone.
4 = Restless – these cattle are the ones at the back of the group in the pen; they do not disrupt the rest of the pen; they are manageable in a group but become agitated and nervous when isolated or worked alone.
5 = Nervous – these cattle are constantly moving away from you in the pen, can disrupt the group, and needs to be managed with a buddy. These cattle are hard to stop when sorting and become easily agitated if alone.
6 = Heads Up – even in a group these cattle have a big flight zone. They will be the first to run away, should be handled with a buddy and cannot be stopped or isolated when sorting in an alley. These cattle can become aggressive and are culled from our herd.
10
Richmond Major SRD 219M
24-Apr Scurred
Richmond Hector SRD 178H
Parent Verified
Richmond Anthem SRD 166E
Richmond Homegrown SRD 75H
Richmond Catalyst SRD 110C
11 Richmond Molina SRD 91M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Richmond Zodiac SRD 29Z
Richmond Eva SRD 170E
Richmond Zaza SRD 83Z
12 Richmond Molson SRD 93M
Homo Polled
Richmond Hector SRD 178H
Parent Verified
Richmond Draft Pick SRD 157G
Richmond Josephine SRD 223J
Richmond Grape SRD 218G
Richmond Murdoch SRD 28M
Homo Polled
Diamond C Jackson 51J
Parent Verified
Richmond Grand Duke SRD 8D
Richmond Harley SRD 149H
Richmond Embrace SRD 130E
Richmond Marshall SRD 58M
Homo Polled
Diamond C Jackson 51J
Parent Verified
Diamond C You’re Cool
Richmond Dafodil SRD 212D
Richmond Y0ga SRD 140Y
Diamond C Jackson 51J Heifer Approved
Parent Verified
Homo Polled
Richmond Chance SRD 172C
Richmond Eyeshadow SRD 254E
Richmond Carly SRD 29C
Diamond C Jackson 51J
Parent Verified
Richmond Grand Duke SRD 8D
Richmond Heather SRD 175H
Richmond Blush SRD 178B
Diamond C Jackson 51J
Parent Verified
Richmond Zodiac SRD 29Z
Richmond Aquamarine SRD 198D
Richmond Aquamarine SRD 148A
18 Richmond Master SRD 75M
1-May Homo Polled
Diamond C Jackson 51J
Parent Verified
Richmond Zodiac SRD 29Z
Richmond Fancy SRD 81F
Richmond Zandy SRD 151Z
Are you looking for calving ease? Check out our calving scores!
Jim’s Calving Rating or JCR: We have taken into consideration our knowledge on the cow families, calving histories, birth weight, and the phenotypical shape as a baby calf to help you better select based on your calving needs.
These numbers are not calculated; they are an estimate based on how we ourselves would use the bull if we were breeding our own cows.
*All Bulls are guaranteed to calve easy on cows*
1 = Can be used safely on all cows.
2 = May be used on heifers with a family history of calving ease. Could be used safely on all second calving cows.
3 = Could be safely used on heifers.
Heifer Approved
21 Richmond SRD 229M
Homo Black
Richmond Kalibre SRD 164K
Peak Dot Attractive 186F
Richmond Vixon SRD 52H
Allandale Vixon 14C
Polled
Richmond Kingston SRD 114K non-papered 27-Apr Homo Polled
Richmond SRD 105K
Richmond Attractive SRD 280J Red Richmond Holly 121H
23 Richmond Momentum SRD 89M
9-May Homo Polled
Hillview Karbon 72K
Parent Verified
Richmond Fantom SRD 102F
Richmond Katrenia SRD 255K
Richmond Foxtrot SRD 55F
Cement poured for the new working system in 2025. Another generation added.
B-BAR/VLE Magic Mike 50J 93 CPM4125793 6-May Homo Polled
Parent Verified
Richmond Crusader SRD 53C
Richmond Flowergirl SRD 218F
Richmond Zeva TSR 54Z
Parent Verified
Richmond Crusader SRD 53C
Richmond Everlastin SRD 242E
Richmond Whimisical SRD 204W B-BAR/VLE Magic Mike 50J
28-Apr Homo Polled
B-BAR/VLE Magic Mike 50J
Parent Verified
Richmond Firebird SRD 222F
Richmond Jessiegirl SRD 123J
Richmond Wisdom SRD 121W
Richmond SRD 202M
Richmond Magnus SRD 2M
4-Apr Polled
Richmond Jumanji SRD 102J
Pending
Richmond Casualty SRD 149C
Hansen’s Foxy Lady SHE 2F
Richmond Adorable SRD 54A
39 Richmond Magnum SRD 65M
Homo Polled
Richmond Jumanji SRD 102J
Pending
Richmond Zodiac SRD 29Z
Richmond Flower SRD 216F
Richmond Amazing Grace SRD 119A
40 Richmond Mechanic SRD 207M
13-Apr Scurred
Richmond Jumanji SRD 102J
Sire V. Pending
Richmond Elusive SRD 185E Red Bar E-L Anthem 46A
Richmond Yetta SRD 64Y
Are you looking for calving ease? Check out our calving scores!
Jim’s Calving Rating or JCR: We have taken into consideration our knowledge on the cow families, calving histories, birth weight, and the phenotypical shape as a baby calf to help you better select based on your calving needs.
These numbers are not calculated; they are an estimate based on how we ourselves would use the bull if we were breeding our own cows.
*All Bulls are guaranteed to calve easy on cows*
1 = Can be used safely on all cows.
2 = May be used on heifers with a family history of calving ease. Could be used safely on all second calving cows.
3 = Could be safely used on heifers.
Heifer Approved
HF The Train Station
Jan 31/2020 HAMI 179H Mayway Breakout 1310
HF Alcatraz 60Z
HF Mayflower 191Z
Parent Verified
Carruthers Net Worth 53U
HF Rosebud 276Z
HF Rosebud 68X
Parent Verified
RED Redrich Jaguar
Jan 26/2021 TYD 180J
BW
Red U2 Retrospect 29E
Red MLRA Respect 42G
Parent Verified
Red Wilbar Longitude 646Y
Red Redrich Blackcap 180E
Belvin Blackcap 18’11
Red MLRA Miss 4408B BW
Red Ter-Ron Troubadour
Jan 4/2022 HFX 5K
Red LWNBRG Redzone 10F
Red Rainbow Legion 25H
Red Rainbow Doll 46B
Parent Verified
Red Ter-Ron Riddler 57F
Red Ter-Ron Rachel 4H
Red Ter-Ron Rachel 146B
RED Richmond Kane
Apr 25/2022 SRD 195K
BW 205 # of Progeny
205 78 704 8 74 748
Peak Dot Attractive 186F
Richmond Attractive SRD 107H
Red Piro Brandina 304A
Parent Verified
Red Six Mile Reckoning 178E
Red Richmond Crimson Rose 81H
Red Richmond Crimson 39C
Docility Ratings
Richmond Docility Rating or DOC:
This docility rating has been established to help you determine the temperament and manageability of the bulls. We as breeders strive to hold our livestock to a high standard and that includes docility. In our program, we do not tolerate any problem animals and feel you should not either. No one knows these cattle better than us and throughout the calendar year these bulls have been sorted, processed, handled numerous times, and are strictly culled to remove any behavioural problems. Below is an index defining the different categories we have decided upon. These are simply our ratings and cannot be compared to other breeders or numbering systems.
The individual ratings have been formed after each bull has been handled alone.
1 = Pets – These cattle are exactly that, pets. They can be scratched in the pen and always handled with ease.
2 = Calm – These cattle are very quiet, easy to handle when isolated. They do not frighten when you are working them, they are easily approached but you cannot get close enough in the pen to scratch them.
3 = Average – These cattle are calm in the group; you can walk through them without disruption. When sorting these cattle, they are easy to stop and hold, but can get uneasy and impatient when worked alone.
4 = Restless – these cattle are the ones at the back of the group in the pen; they do not disrupt the rest of the pen; they are manageable in a group but become agitated and nervous when isolated or worked alone.
5 = Nervous – these cattle are constantly moving away from you in the pen, can disrupt the group, and needs to be managed with a buddy. These cattle are hard to stop when sorting and become easily agitated if alone.
6 = Heads Up – even in a group these cattle have a big flight zone. They will be the first to run away, should be handled with a buddy and cannot be stopped or isolated when sorting in an alley. These cattle can become aggressive and are culled from our herd.
42 Red Richmond Musket SRD 407M
2382000 10-Apr
Red Redrich Jaguar 180J
Parent Varified
Red Bar-E-L Anthem 46A
Red Richmond Patriot SRD 8G
Red Piro Miss Patriot 520C
2382007 22-Apr
Red Redrich Jaguar 180J
Parent Varified
Red Richmond Brandina SRD 6G Red Bar-E-L Anthem 46A Red Piro Brandina 304A
Red Redrich Jaguar 180J 2454049 7-May
Parent Varified
Red Rihmond Soapy SRD 23H
Red Six Mile Reckoning 178E Red Riro Soapy 5133C
Richmond Massey SRD 418M
Red Redrich Jaguar 180J 2382005 19-Apr
Parent Varified
Red Richmond Twyla SRD 195H
Red Six Mile Reckoning 178E Red Bar 4A Twyla 41C
Richmond Mojo SRD 429M
2382008 25-Apr
Red Redrich Jaguar 180J
Parent Varified
Red Richmond Rosette SRD 209E Red Bar-E-L Anthem 46A Red Piro Lady Rosette 315A
Marvel SRD 414M
Parent Varified Richmond Brandina SRD 64H Peak Dot Attractive 186F Red Piro Brandina 304A Red Redrich Jaguar 180J 2382022 14-Apr
50 Red Richmond Matador SRD 421M
2382006 20-Apr
Red Redrich Jaguar 180J
Parent Varified
Red Cockburn Cowboy Kind 635D
Red Richmond Chayenne SRD 129G
Red Richmond Chayenne SRD 103E
Red Richmond Mascot SRD 416M
Red Redrich Jaguar 180J 2382004 17-Apr
Parent Varified
Red Richmond Brandina SRD 2G Red Bar-E-L Anthem 46A Red Piro Brandina 304A
Varified Red Richmond Spicy SRD 48F
Bar 4A Spicy 200C Red Ter-Ron Troubadour 5K
Six Mile Django 258D
Red Ter-Ron Troubadour 5K 2382015 26-Apr
Parent Varified
Red Richmond Brandina SRD 89H Red Six Mile Reckoning 178E Red Richmond Brandina SRD 48F
Cattle Nutrition: At Richmond Ranch our goal is to develop the cattle for longevity and succeSS in any program. The bulls are fed a growing ration of corn and barley silage, chopped hay/straw, and a Bullseye supplement at 0.5%. This system allows us to grow the bulls to seek the performance while maintaining their natural muscle shape. Our goal is to not only have bulls looking good for sale day, but most importantly, looking great while working in your pasture during breeding.
Thursday Feb 19th, 2026, plan to head to the ranch for an outstanding set of bulls. I have had the pleasure to work along side the crew at Richmond Ranch to develop balanced diets that start with high-quality on-farm ingredients. The cow herd utilizes a customized mineral program that is balanced throughout the year. This supports proper bull calf development from a young age. The bull feeding program is built to maximize forage utilization and gut health; they are developed on grass with their moms and then moved onto a balanced TMR that promotes lean muscle. The bulls are challenged with a foraged based TMR to help them develop to their genetic potential. Organic minerals are used to ensure proper immune function and overall health. This program uses a total nutrition program on their operation, ensuring optimal cattle performance. If you have any questions about the nutrition of the sale bulls, please feel free to call. Best of luck on sale day!
Doug Roxburgh, Beef Consultant
Vaccination Programs: All livestock are on the Express Verified Program. The calves are vaccinated and bolstered with Pyramid FP5 + Presponse SQ and with Fermicon 7/Somnugen. All breeding females are given an annual shot of Express FP5 VL5 prior to breeding, and a Scour Boss shot prior to Calving.
Parasite Control: throughout the season includes CyLence, Safe Guard, Clean up 2, as well as Solmectin.
Semen Testing: All bulls have been tested, measured and palpated through the Stettler Veterinary Clinic by Veterinarian Dr. Jackie Dobinson.
If you’re reading this, you are likely considering this great offering of bulls and females and everything that they will bring to your herd. Quality herd sires offer the fastest way to impact genetic potential in your herd. From a veterinary perspective, we often encourage producers to know the health of the animal they are bringing in to ensure that it’s going to be a good fit. Richmonds due dilligence is spot on. The vaccination and health program at Richmond Ranch is the gold standard of veterinary recommendations. From a reproduction standpoint, everything in this sale is reproductively sound with a veterinary breeding soundness examination and their own responsible breeder guarantee. Health is directly linked to production and production is directly linked to dollars. Years of experience here and sound practices make up the quality you’ll see flipping through these pages. We are proud to work with Richmond Ranch and congratulate them on another great offering!
Sincerely, Jackie Dobinson, DVM
Genomically enhanced EPDs (GEPDs) are important because they utilize genomic test results in addition to pedigree, performance, and progeny data for increased reliability of an animal’s EPD. Genomic testing is one more tool for breeders to use to predict the future performance of animals more accurately. This is not a replacement for performance data recording. Genomic, test results are used to enhance predictability of current selection tools, to achieve more accuracy on EPDs for younger animals, and to characterize genetics for traits that are difficult or expensive to measure, such as feed efficiency, carcass traits in breeding stock or maternal traits in bulls. The main benefit of genomically enhanced EPDs is the increase in accuracy.
Genomically Enhanced EPDs or GEPDs
SS SS
Richmond Ranch Breeding Protection Plan
Our goal is to help ensure your cows get bred and your investment is protected. We still encourage that the best defence you can buy is a backup bull. However, we understand this is not always an option for everyone and have designed our Breeding Protection Plan to better serve our valued customers.
Option 1. 10% on the purchase price.
This Plan will give you protection for the breeding season up until Sept 1st of the calendar year, against injury or death with either a replacement bull a credit for a future bull sale, or a combination of the two. If you require a backup bull, there will be a potential charge up to $1000 (unless you keep this bull as your replacement.)
Option 2. 15% on the purchase price.
This Plan will give you 1 year protection against injury or death with either a replacement bull, a credit for a future bull sale, or a combination of the two. There will be no additional charge if a backup bull is needed. If you should have any problem with your bull – Make Richmond Ranch your first call. Jim or Stephanie at 403-323-8433 or 403-323-7269.
Under our Breeding Protection Plan your bull is protected from injury, sickness, accident, structural breakdown, or death. The Breeding Protection Plan will not protect from any injury or death due to malicious, wilful intentional acts of mistreatment. Richmond Ranch will do our best to resolve any issue with honesty and integrity to keep you a satisfied and repeat customer. Richmond Ranch retains the right to request photos, a vet report or Postmortem. Please feel free to give us a call anytime to discuss this Breeding Protection Plan.
TERMS & CONDITIONS
Guarantee: Every lot is sold fully guaranteed. Every bull will be semen tested. We produce a quality product; therefore, we stand behind that product 100%. All bulls will sell under the normal breeder guarantee recommended by the Canadian Limousin Association and the Canadian Angus Association – printed on the back of your receipt. Richmond Ranch is never responsible for more than the value of the sale price of the bull(s) or female(s).
Terms of the Sale: Cash or cheque at par, payable to Richmond Ranch LTD at the clerks’ desk Sale Day. U.S. funds will be accepted at current rate of exchange. No release will be given until settlement has been made. Please talk to us prior to the sale to make further arrangements. Should any purchaser fail to settle for their purchase; Richmond Ranch reserves the right to resell the animal to their best advantage either publicly or privately, without further notice.
Disputes: In the case of any disputes, the Auctioneer will open the bid between the parties involved. If no further bid is made, the buyer will be the person from whom the auctioneer accepted the last bid. The auctioneer’s decision in such matters will be final.
Announcements: Any announcements from the auction block will take precedence over the printed matter in the catalogue. Buyers are therefore cautioned to pay attention to any such announcements.
Breeding Protection Plan: Ownership to the purchaser commences when the Auctioneer’s hammer falls. Each animal becomes the risk of the purchaser as soon as sold. Livestock Breeding Protection Plan will be available by adding to your invoice at the clerk’s desk.
Accidents: Those who attend the Sale do so at their own risk. Neither Richmond Ranch, sales staff, or the auctioneer assumes any responsibility in the matter, and disclaims any legal or otherwise in the event of an injury, accident, or loss of or damage to property or person.
Delivery Options: We encourage you to discuss arrangements prior to the sale. Bulls will be delivered free of charge to central points in Western Canada (Alberta & Saskatchewan) at Richmond Ranch’s convenience and at owner’s risk. For cattle going to Eastern Canada or the US, we will arrange trucking at minimal cost to the buyer. If this delivery time is not convenient for the buyer, the bull(s) or female(s) will be kept free of charge and the buyer can pick-up the bull(s) at their convenience. Richmond Ranch recommends that all bulls left on site are to be enrolled in the Breeding Protection Plan or Insured.
Transfer of Paper: The registration papers will be transferred, upon request, to the new owner after receiving payment in full.
Semen Collection: Richmond Ranch reserves the right to collect in-herd use semen on any bull in the sale. This will occur at the expense of Richmond Ranch and at the buyer’s convenience.
Sight Unseen Purchase Plan: If you are unable to attend sale day, we would be more than happy to assist you in your sale selection. Please feel free to contact any member of the Richmond Family or any of the sales staff. Every effort will be made to get you the right bull or bulls, at the right price to make you a repeat customer.
Homozygous Polled Testing was completed at NeoGen. Richmond Ranch does not guarantee the results. EPD’s are available upon request. They can be found on each respective breed association website, as well as the expanded Online Catalogue on our Website.
By attending the Richmond Ranch Bull & Female Sale, you are granting permission for your picture to be used for promotional and advertising purposes related solely to the Richmond Ranch Bull Sale.
