THE SOTHEBY’S INTERNATIONAL REALTY BRAND GUIDE
Fifty years
forward
Sotheby's International Realty is a very clear brand. I think even as a consumer when you see the sign and you're driving by, you're like 'oh, that must be a nice house'.
GWYNETH PALTROW
AN ICONIC BRAND
Sotheby’s is More than Just Our Name
More than just a real estate brand, the Sotheby’s name has been synonymous with trust, excellence and cultural leadership since 1744. As the world’s oldest auction house of its kind, it remains at the forefront of innovation, not only in fine art, but in rare objects, design, fashion and culture. From Old Masters and private collections to sneakers and game-worn NBA jerseys, Sotheby’s has earned the trust of high-net-worth collectors. Recent collaborations, including an exclusive collection with Los Angeles-based luxury fashion label, FRAME, further illustrate the brand’s ability to shape culture beyond the auction floor and connect with a new generation who value individuality and self-expression.
This is the brand behind the blue sign. Through this one-of-a-kind partnership, Las Vegas Sotheby’s International Realty connects your home to one of the world’s most powerful luxury networks. We don’t just share a name. We share marketing platforms, digital innovation and direct access to Sotheby’s Magazine, global events and targeted outreach to the brand’s most engaged clientele. Our clients are passionate about homes, art, lifestyle and legacy. Our partnership with the auction house connects your property to people who see the value in what makes it unique.
“
McLaren Racing announces firstof-its-kind auction of future racing cars in collaboration with RM Sotheby’s
— McLaren Racing
Michael Jordan’s rookie shoes fetch almost $700K; Kobe memorabilia stands out at auction
— New York Times
1744
New York, London, Paris, Hong Kong, Geneva, Milan, Cologne, Singapore, Beaune, Zürich, Riyadh
NBA AUCTIONS
The Official Game Worn Source of the NBA.
A variety of auctions that feature your favorite player jerseys, straight off the court, game worn and available for purchase at Sotheby’s. Kia NBA Tip-Off, NBA All-Star Game and NBA Finals jerseys are just some of the one-of-a-kind products available through the partnership.
SOTHEBY’S WINE
Sotheby’s Wine offers a selection of the world’s best wines for every palate and occasion. Whether you are an adventurous collector or are simply in search of a fine bottle to serve at your next dinner party, we invite you to explore our range or enlist the advice of our trusted team of specialists.
SOTHEBY’S WATCHES
Sotheby’s has long sought to bring the finest and most important watches to market, led by an international team of specialists and collectors. Whether a private sale commission, an online sale or a flagship live sale, our team’s passion for watches is matched only by their unparalleled knowledge and dedication to client service.
FRAME COLLABORATION & BRAND PARTNERSHIPS
FRAME Sotheby’s, a first-of-its-kind collaboration, brings together two cultural forces through craft, heritage and timeless style.
HERMÈS AND DESIGNER BAGS
Sotheby’s has hosted numerous auctions with exquisite property ranging from Hermès Birkin and Kelly bags to Hermès silk scarves to Chanel boy bags. We are committed to sourcing extraordinary examples from legendary houses such as Hermès, Louis Vuitton, Chanel and more.
SOTHEBY’S MOTORSPORT
SOMO, launched in 2023, sets out to redefine the online automotive auction experience. Deeply established in collector cars and all things automotive culture, SOMO pairs that unique backing with a tech-forward platform designed to connect discerning buyers with sellers of unmatched inventory across the country.
“ The
original Hermès Birkin bag once worn by late actor and singer Jane Birkin has been auctioned off in Paris for over $10 million, making it the most valuable handbag ever sold at auction.
SUPPORT BEYOND REAL ESTATE
Innovation is our tradition. Heritage is our advantage. Future is our legacy. Sotheby’s is more than an auction house, and our advisors are more than real estate professionals. Both represent a commitment to expertise, innovation and leadership at the highest level. Together, they connect you to the world’s most discerning clientele and provide cutting-edge guidance designed to create long-term value beyond the transaction.
A NETWORK OF LIKE-MINDED INDIVIDUALS
• Direct marketing to Sotheby’s Preferred clients, plus high-profile auctions and events worldwide, through exclusive placements
• Access to a proprietary database of 1M+ clients
• Sotheby’s Magazine, enriching readers with sophisticated content related to art, design, jewels, watches, wine, real estate and more
PRIVATE COLLECTION VALUATION AND CONSIGNMENT
Our unique partnership provides access to leading experts in art, design, wine and luxury collectibles. Your advisor can assist with private collection valuations and consignment opportunities for fine wine, furniture, art and design, supporting your broader lifestyle goals and long-term vision.
AUCTION HOUSE TOUR REQUEST
Your Las Vegas Sotheby’s International Realty advisor has an auction house liaison to arrange a curated, experiential tour of Sotheby’s New York and exclusive exhibitions. These experiences offer an unparalleled look inside one of the world’s most influential cultural institutions.
SOTHEBY’S
MAGAZINE
Sotheby’s publishes a series of distinguished magazines annually, delving into the cultural zeitgeist and offering collectors and readers a gateway to engage with the expansive world of art and beyond. As a member of the Sotheby’s International Realty network, your advisor can arrange a subscription to these publications for you to enjoy the convenience of having them delivered directly to your preferred address.
Read the latest issue of Sotheby’s Magazine
SOTHEBY’S INTERNATIONAL REALTY
Just as the Sotheby’s auction house has long been trusted to recognize and represent what is truly exceptional, Sotheby’s International Realty brings that same expertise to real estate, connecting the world’s most distinctive properties with buyers who understand their value. Backed by a legacy of trust built over generations, our name alone lends instant credibility and commands attention in every market.
Through the world’s most connected luxury network, we actively share listings, insights and opportunities across regions, connecting people and properties in the right places at the right time. We respond to market trends with precision, tailoring strategy for today’s lifestyle-driven market while keeping your goals in mind.
Since 1976, our strength has come from the advisors, clients and partners who built a global community rooted in trust and shared values. Today, that network is more connected than ever, allowing insight, expertise and opportunities to move seamlessly across markets. Sotheby’s International Realty continues to grow by expanding networks, deepening relationships and investing in people.
Through regular global community events and regional events in key feeder markets, our advisors build relationships, strengthen skills and share opportunities. This robust network connects you to every location, lifestyle and possibility, whether your path leads to across the street or around the world, London to Los Angeles or anywhere in between. Built on five decades of collaboration, Sotheby’s International Realty meets you wherever your life takes you next.
GLOBAL NETWORKING EVENT (GNE)
• Build connections, fuel referrals and inspire motivation
• In-person signature Sotheby’s International Realty community event
• Expert panels and presentations from industry leaders and experts
• Breakout sessions for deeper connections and knowledge
REGIONAL AND LIFESTYLE NETWORKING EVENTS
• Events tailored to select lifestyle markets and regions to build specialty relationships
• Curated discussions in and for choice lifestyle markets to understand client-behavior and needs
• Location-based events in key feeder markets to gather buyer insight and local knowledge
PRIVATE NETWORKS AND COMMUNICATION
• Connect qualified buyers and sellers through trusted relationships
• Enable discreet opportunities without public exposure
• Facilitate meaningful introductions through vetted global advisors
• Access to opportunities aligned with specific goals and locations
$7B
1,100
26,000
Market Intelligence That Leads the Industry
Sotheby’s International Realty sets the global standard for luxury real estate insight through data, research and real-world results. Our perspective is built on one of the most expansive and active luxury real estate networks in the world, delivering a depth of intelligence and reporting no other brand can replicate. This data-driven approach shapes how markets are understood, how trends are identified and how decisions are made at the highest level.
Unlike third-party research firms, our insight is grounded in active transactions and on-the-ground expertise across the world’s most influential luxury markets. Our data is not theoretical. It is informed by professionals directly engaged in the market every day.
Decisions are guided by credible data and global context rather than speculation, providing clarity around timing, location and long-term value through the most comprehensive luxury real estate intelligence available.
01
Explore the current Luxury Outlook Report from Sotheby’s International Realty
Data-Driven, Advisor-Led Insight
Our intelligence is informed by professionals actively engaged in the luxury market, offering perspective rooted in real market behavior rather than speculation.
02
A Distinct, Long-Term Market
Luxury real estate continues to operate on fundamentals separate from the broader housing market, supported by wealth, global demand, generational planning and longterm value preservation.
03
Global Perspective, Local Expertise
SOTHEBY’S INTERNATIONAL REALTY
LUXURY OUTLOOK REPORT
The Luxury Outlook Report translates this intelligence into a clear, practical perspective. By combining proprietary data with insights from advisors across key global markets, the report establishes a benchmark for understanding luxury real estate performance worldwide. It examines the forces shaping the high-end housing market, including wealth creation, migration patterns and evolving lifestyle trends and supply dynamics, offering a forward-looking view of what is influencing luxury real estate today and what lies ahead.
Insights reflect a global view of the forces shaping luxury real estate, helping audiences understand the broader trends influencing the high-end market.
04
Evolving Inventory and Opportunity
As supply dynamics shift, strategic pricing, positioning and timing remain critical in achieving optimal outcomes in luxury transactions.
05
Lifestyle is Central to Value
Luxury buyers increasingly prioritize lifestyle, experience and long-term livability, factors that continue to shape demand and define market resilience.
Where the World is Looking
As the most trusted voice in luxury real estate, Sotheby’s International Realty is the source leading global media outlets rely on for accurate, timely insight. When organizations such as The Wall Street Journal, The New York Times and other major international publications seek perspective on market trends, wealth movement and real estate performance, they turn to Sotheby’s International Realty more than any other brand.
This trust is built on unmatched global data, real-world results and a network of advisors actively working in the world’s most influential markets. Through long-standing media relationships and consistent reporting, Sotheby’s International Realty has become the most profiled and most referenced luxury real estate brand in the press, shaping how real estate is understood locally, regionally and globally.
Sotheby's International Realty
Source: Meltwater Jan 1 2025 - Dec 31, 2025
Exceptional Partnerships, Elevated Exposure
Knight Frank Berkshire Hathaway HomeServices
LAS
VEGAS
SOTHEBY’S INTERNATIONAL REALTY
A Partner You Can Trust
At Las Vegas Sotheby’s International Realty, we’re here to help find what’s next for you. We provide trusted guidance, local expertise and an unmatched commitment to detail. To us, luxury is not a price point. It’s an experience. Our clients are more than a transaction. Each is an individual with stories, dreams and futures. We take the time to understand your goals and curate an experience that reflects you. As ambassadors of our communities and leaders in our industry, we go beyond the expected. Every interaction is an opportunity to raise the bar and redefine what real estate should be. Our commitment is to deliver meaningful value with care, precision and purpose at every stage of your journey.
OUR GOAL :
Be exceptional to one another and in business. Trusted local connections are essential in today’s real estate landscape. Our culture is built on collaboration, shared success and a deep commitment to the communities we call home. As the entertainment capital of the world, Las Vegas is an area of remarkable contrast, where every neighborhood, from the vibrant Strip to Summerlin, Henderson, and beyond, offers its own distinct lifestyle and identity. That’s why aligning with a local expert who understands these nuances isn’t just valuable. It’s vital.
LOCAL REACH, GLOBAL CONNECTIONS:
In today’s hyper-connected world, trusted relationships are more essential than ever. Collaboration and trust drive everything we do. Each week, our leadership, brokers and advisors meet to exchange off-market opportunities, buyer needs and real-time market intelligence. This gives you a strategic edge and a level of discretion that extends beyond the traditional real estate experience. Our private network allows us to discreetly match properties with qualified buyers across the state and beyond, drawing not from a single client list, but from the collective expertise of our entire team. Recognized as the Best of Las Vegas, our influence extends far beyond what’s visible, because the most strategic deals often happen quietly.
FOSTERING COLLABORATION AND PARTNERSHIP:
Partnership is at the heart of everything we do. We take the time to understand what matters most to you and tailor the process to the distinct needs of your property. Our advisors are seasoned professionals who invest in continued education, market insight and negotiation strategy to serve you with purpose. In today’s competitive market, where timing and precision are everything, having an advisor backed by trusted connections and real-time insight makes all the difference.
BEST OF LAS VEGAS AWARD WINNER
Inform, Elevate, Inspire
Las Vegas is more than a destination. It’s is a brand all its own. The entertainment capital of the world receives more than 40 million visitors each year with more international traffic than most major metropolitan cities around the world. Sustained tourism, economic growth, innovation and year-round lifestyle access continue to shape demand from the Strip to the surrounding valley. At Las Vegas Sotheby’s International Realty, we do more than track these shifts. We apply them. Through trusted relationships in key feeder markets, insight is shared early and strategy is informed by where buyers are coming from and how they move. The result is perspective that keeps clients informed, prepared and positioned ahead of the market. Curated for Las Vegas and powered by global influence, we deliver the same data-driven approach locally that defines Sotheby’s International Realty worldwide. Exceptional real estate experiences begin with exceptional tools, which is why we invest in proprietary reporting designed to bring clarity to the evolving luxury markets in Las Vegas and beyond.
Wherever life takes you next, our integrated suite of resources ensures you remain informed and one step ahead.
In a city built on spectacle, success requires more than making headlines. It requires deep understanding. From tourism, hospitality and entertainment, to tax advantages, investment opportunities and luxury expansion, the Las Vegas real estate market is as nuanced as the people it attracts. That’s why Las Vegas Sotheby’s International Realty produces Insight, a comprehensive market report focused on Southern Nevada communities.
MONTHLY MARKET UPDATES
Each month we provide clients with in-depth analysis of Las Vegas and the surrounding markets. Providing timely inventory trends, pricing shifts, absorption rates, luxury market performance and buyer behavior, for a clear, data-led snapshot of where the market stands and where it is heading.
INSIGHT LUXURY REPORT
Our bi-annual Insight Luxury Report expands the lens, providing year-over-year comparisons, longterm trend analysis, macroeconomic influences and breakdowns tailored to the luxury market. This report provides strategic perspective for high-net-worth individuals, investors and industry leaders seeking a comprehensive view of the Las Vegas market.
Leading Sotheby’s International Realty Offices
Comprised of Central Coast, Desert, Group One, Las Vegas, LIV, Sierra, Summit and Sun Valley Sotheby’s International Realty, Majestic Realty Collective is Sotheby’s International Realty’s largest affiliate group in the world by sales volume. Recognized by Inman, RealTrends, RISMedia and Who’s Who in Luxury Real Estate for excellence in marketing, philanthropy, sales and new development, this trusted alliance connects hand-selected lifestyle markets across California, Colorado, Idaho, Nevada and Utah to provide real-time insight into market behavior and emerging opportunities. Through direct collaboration with top advisors in ski towns, desert markets, metropolitan areas and destination communities, Majestic Realty Collective supports meaningful, informed decisions for clients wherever their goals may lead. We lead with firsthand knowledge from the places we call home.
58 Offices 5 States
CENTRAL COAST
CALIFORNIA
Cambria
San Luis Obispo
Paso Robles
DESERT
1,200 Sales advisors
10,819 2025 transactions 250+ Support staff
CALIFORNIA
Indian Wells
Palm Springs
La Quinta
GROUP ONE
IDAHO
Boise
Eagle
LAS VEGAS
NEVADA
Las Vegas
Lake Las Vegas
LIV
COLORADO
Beaver Creek
Boulder
Breckenridge
Cherry Creek
Colorado Springs
Crested Butte
Douglas County
DTC
Dillon
Edwards
Evergreen
Telluride
Vail
Winter Park
CALIFORNIA
Ojai
Ventura
SIERRA
CALIFORNIA AND NEVADA
Tahoe City
Truckee
Reno
Incline Village
South Lake Tahoe
Zephyr Cove
SUMMIT
UTAH
Deer Valley ®
Draper
Glenwild
Heber City
Kaysville
Moab
Old Town Park City
Park City Mountain
Salt Lake City
St. George
Victory Ranch
SUN VALLEY
IDAHO
Ketchum
OUR BRAND WORKING FOR YOU
At Every Step and Stage of your Life
The Sotheby’s International Realty platform creates a powerful ecosystem that delivers global reach, local expertise and trusted support at every stage of your life. From the cultural authority of the Sotheby’s Auction House to carefully curated partnerships and cross-market networks, each layer works together to elevate opportunities, protect privacy and support the goals of every Las Vegas Sotheby’s International Realty client well-beyond a real estate transaction.
SOTHEBY’S AUCTION HOUSE
• A legacy of trust and excellence since 1744
• Targeted marketing to a qualified, global audience through Sotheby’s Magazine, global events and preferred client lists
• Curated experiential access through your advisor
• Support beyond real estate including private valuations and consignment opportunities for fine wine, collectibles, furniture and art collections
SOTHEBY’S INTERNATIONAL REALTY
• The only true global luxury real estate brand: nearly 26,000 global real estate advisors across 1,100 offices in 85 countries and territories
• The #1 most profiled real estate brand in the press
• Award-winning website with 33M views in 2024
• Global leader in market intelligence through a proprietary, twice-annual Luxury Outlook Report
LAS VEGAS SOTHEBY’S INTERNATIONAL REALTY
• Four-time awarded Best of Las Vegas
• Over 80 full-time, in-house professionals supporting our advisors and their clients
• Award-winning in-house marketing and creative agency
• Data-driven listing strategies, market reporting and insight
• Deep local knowledge backed by global networks with private avenues to protect your privacy
MAJESTIC REALTY COLLECTIVE
• The #1 Sotheby’s International Realty affiliate group by sales volume*
• Direct, cross-market communication with clients and top advisors in known feeder-markets
• Shared data insights across, California, Colorado, Idaho, Nevada and Utah
• A proven platform for referral-driven luxury transactions
8548 Rozita Lee Ave, #100, Las Vegas LAKE LAS VEGAS 2030 Lake Las Vegas Parkway, Henderson
LAKE LAS VEGAS VILLAGE 20 Via Bel Canto, #120, Henderson
