Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Contents 1. Introduction .......................................................................................................................... 1 2. Policy Context ...................................................................................................................... 3 3. Economic Context................................................................................................................ 8 4. Strategic Framework and Vision ...................................................................................... 18 5. Further Information............................................................................................................ 34
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
1. Introduction Context
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2. Policy Context +,-
Overview of the policy context
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Figure 2-1: Overview of the policy landscape influencing Swansea Bay City Region
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 2-2: Situating Swansea Bay City Region and its internal and external context
Source: SQW 2013
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
3. Economic Context Headline economic performance and prospects
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Swansea Bay City Region is underperforming economically ‌ With a resident population of 685,000, supporting some 280,000 jobs, and containing around 20,000 businesses, is a major driver of the Welsh economy
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Figure 3-1: GVA and employment growth 1981-2010 in South West Wales, Wales and the UK
GVA growth
Employment growth
Source: SQW 2013
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 3-2: Productivity in South West Wales, Wales and the UK, 1981-2010
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Source: SQW 2013
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UK
% employees
GVA per worker (ÂŁ)
% employees
GVA per worker (ÂŁ)
Manufacturing
7%
44,100
8%
48,100
Electricity, gas, water
1%
86,300
1%
102,800
Construction
8%
33,500
7%
43,600
Distribution
18%
19,600
15%
28,600
Transport & storage
3%
32,200
5%
38,900
Accommodation & food services
8%
14,200
6%
18,500
Information & communication
1%
64,600
4%
72,600
Financial & business services
13%
32,400
20%
45,600
Government services
33%
30,600
27%
29,500
5%
18,000
5%
24,000
Other services
Source: SQW analysis of Cambridge Econometrics data Note: excludes Agriculture and Mining
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the forecasts indicating that employment levels will B CD D @ @ @ @ >>?E <? => F GA < not return to their level in 2010 until at least 2028 : ;<=> => ? > ?A R HIJIKLMNOP Q LSI TUVWXYZ[ Z YVW XUVVWX[ Y\] ^W ]U \U[ [Y_W Y\` VWaW]bYc YX[ bU\ \U^d ^W ^ bcc q rk r q w j r rky m g efg hig jkl f k n fopg pfe f f o g kg xi pe fuv ilfeftz pe speh g i okti eutjiv f {|}| ~ € ‚ {|{ƒ„
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Figure 3-3: Forecast for aggregate employment in South West Wales
Source: SQW 2013
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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Summary of our existing economic challenges and opportunities‌ Ž Ž ��
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On Enterprise, we have too few businesses and are not growing our business Ă‹ĂŒ Ă?ĂŽĂ?ĂŽ Ă?Ă‘ĂŒĂ? Ă’Ă“ Ă?ĂŒĂ” ĂŒĂ•Ă–Ă—Ă’Ă“Ă˜ Ă–Ă?Ă™ Ă‘Ă?ÙÎĂ?ĂŒĂ˜Ăš Ă›ĂœĂ?ÛÞĂ&#x;Ă ĂĄ à âĂ&#x;à ãäü base quickly enough É ĂŠ
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On Employment, our unemployment and economic inactivity remain too high z {|| }|~ € ~ ‚ƒ  „…€ †‡ …~ˆ€  ‰ŠŠ€‚€‹ ~ ~ ‚€ ‰|„ ƒŠ „…€ ‚€ €  Œƒ� Œ� „€‚Ž ƒŠ ‚Œ Œ��
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On Land, Property & Infrastructure, despite the significant investment that has gone into the physical fabric of the City Region over the past decade, major challenges remain, and our infrastructure is not currently meeting the needs 6 = 66 B CD of modern businesses, and communities. ./ 01234 5 071 8794:;< 5 12> ?@A
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
ÚÛÜÝÛÞßàá ÛÜÝâÚãäÜÛ åàâæÚ Ûä ÛçÞ èÞÚÛ éê ëìí îïëð ñòóôõö ôö ÷øùúôûüýøù øùò üöþòùÿ !"#$%& ' ( ") *+ " ) ,- $,. / .* . - ("0-) .$) ". - " 12% $%% ,$ .)$% 3)-( 45678 9:;<= :;=5 ><<?= 75 @< ABCD5E <?F •
On Inclusion and Communities, although many of our places are prosperous, too many of our communities continue to suffer from high levels of multiple PQRS T UQVW SQUQVQ XQYVZU[RZ \ Z\ []] ^_ `ab N N deprivation and poverty G HIJKJ LKJ MNO
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We have many important innovation and knowledge economy assets C DEF jpp j jkst j tu GHIJKLMINIKM OLPJ IQK RPNS TUVW XYZ X [\]^ _``abcd efg hiijk l mn o mn qr n vwxywz{x|vz}{y~ } ~ w yz~} } } v~} v} { {y~ { w
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We have existing strengths in key sectors with significant potential for growth ý going forward ú ûü ý üþÿ
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Our natural environment provides a highly attractive quality of life offer
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… and insights into our changing economy of the future 0 3 12
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Ăƒ Æ Ă„Ă…
ÉÊË ĂŠĂŒĂ?ĂŽĂ?Ă? ËÑÊÉ ÊÒÓÊÔÕË Ă?É ÉÊÖÒÊ×ÊÔÕÒË Ă–Ă˜ ÙËÑ ĂŠĂ’ ĂšĂ›Ăœ Ă•Ă’Ă“ Ă?Ă?ÞÎ Ă?Ă?Ă?Ă’Ă‹ ĂŠĂ’ Ă&#x;Ă? Ă“Ă?Ă˜Ă’Ă Ă‰Ă?Ă˜ĂŒĂŠĂ”Ă? Ă‡Ăˆ Ăˆ Ăˆ Ăˆ åâãäüÌå åçãè ĂŠĂĄ ĂŞĂŤĂŹĂŠĂŹĂŁĂŤĂŠĂ ĂŠĂŹĂŽ ïçåÍÏâåå åâÌðÍãâå ĂŠĂŹĂŽ òóô ĂŠĂĄ þâĂĂ ĂŠĂĄ ÜÌüþäè ĂŤĂŹ ãüÏåä Ìçãä ÍüÏá Ăą Ăą øÚúÝßýÞ Ăż
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Figure 3-4: Sectoral shapes over the next two decades (size of the bubble = GVA in 2012)
Source: SQW analysis of Cambridge Econometrics data 2013 7 : 89
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Table 3-2: Employment and GVA growth by sector, from 2012 to 2030 Employment
GVA
2012 (‘000s)
2030 (‘000s)
% change
2012 (ÂŁm)
2030 (ÂŁm)
% change
1 Agriculture
7.9
5.4
-32
16.6
18.6
12
2 Mining & Quarrying
0.7
0.5
-29
49.1
41.4
-16
3 Food, Drink & Tobacco
2.5
2.6
4
107.2
170
59
4 Textiles.
0.5
0.3
-40
8.1
4.9
-40
5 Wood & Paper
0.9
0.6
-33
27.3
26.8
-2
6 Printing & Recording
0.6
0.4
-33
3.2
3.3
3
Sector
Ă Ă‚
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Employment
GVA
2012 (‘000s)
2030 (‘000s)
% change
2012 (£m)
2030 (£m)
% change
7 Coke & Petroleum
1.0
0.6
-40
68.6
78
14
8 Chemicals
0.5
0.3
-40
20.1
30.1
50
9 Pharmaceuticals
0.1
0.1
0
29.7
32.4
9
10 Non-Metallic Mineral Production
3.8
2.1
-45
65.3
93.1
43
11 Metals & Metal Production
6.4
5.3
-17
401
517.3
29
12 Electronics
0.6
0.2
-67
32.7
35.4
8
13 Electrical Equipment
0.7
0.5
-29
41.5
54.1
30
14 Machinery
0.8
0.8
0
30
43.3
44
15 Motor Vehicles
0.8
0.1
-88
33.1
71.3
115
16 Other Transport Equipment
0.3
0.3
0
29.4
29.5
0
17 Other Manufacturing & Repair
1.9
1.7
-11
34.3
48.4
41
18 Electricity & Gas
0.6
0.6
0
81.5
82.8
2
19 Water, Sewerage & Waste
1.7
2.2
29
106.6
152.6
43
22.9
29.0
27
723
1113.2
54
21 Motor Vehicles Trade
5.3
5.9
11
163.1
240
47
22 Wholesale Trade
5.7
6.2
9
81.8
106.4
30
33.5
30.4
-9
719.6
887.7
23
24 Land Transport
8.6
7.1
-17
119.8
149.3
25
25 Water Transport
0.3
0.2
-33
98.5
117.8
20
-
-
-
-
-
-
27 Warehousing & Postal
4.7
4.4
-6
90.1
81.7
-9
28 Accommodation
4.5
7.9
76
87.7
143.4
64
29 Food & Beverage Services
14.8
21.3
44
246.8
340.5
38
30 Media
1.7
1.8
6
109.1
117.1
7
31 IT Services
2.3
2.4
4
125.3
184.9
48
32 Financial & Insurance
5.4
4.8
-11
321.4
543.7
69
33 Real Estate
3.3
6.2
88
295.3
756.7
156
34 Legal & Accounting
1.5
1.9
27
45.8
65.6
43
35 Head offices & management consultancy
1.0
2.3
130
15.4
31.7
106
36 Architecture & Engineering Services
2.4
2.9
21
109.6
159.5
46
Sector
20 Construction
23 Retail Trade
26 Air Transport
æç
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Employment
GVA
2012 (‘000s)
2030 (‘000s)
% change
2012 (ÂŁm)
2030 (ÂŁm)
% change
3.0
3.6
20
78.6
129.6
65
38 Business Support Services
17.3
20.5
18
349.8
555.3
59
39 Public Administration & Defence
21.5
22.2
3
779.3
952.2
22
40 Education
27.8
30.3
9
756.9
877
16
41 Health
25.6
27.4
7
1074.3
1322.5
23
42 Residential & Social
20.3
16.0
-21
305.4
531.3
74
43 Arts
2.6
2.2
-15
27.9
30.7
10
44 Recreational Services
6.3
6.5
3
102.6
167.2
63
45 Other Services
6.6
7.3
11
152.5
161.1
6
Sector 37 Other Professional Services
Source: SQW analysis of Cambridge Econometrics data 2013 ĂŞ Ă ĂŤĂŹ ĂŤ
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Architectural and Engineering Services ; Legal and Accounting < Media = IT > ?@A Q NN Business Services B Construction; CDE Real Estate FGH FIJK LKGHMFJ K OH PF KG
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Understanding the scale of the opportunity á âãäâ
ê ê êó ó óê ê ê óê ê ñó ê åæç èé ë ìçíéîï ïççðñ î ñòñ éï ïð ôõç ç ïçö ç÷øùîë ÷çï ú öæéùñ æç ÷ç é÷çú ûüýþýÿ ü û ýþý ü ý ý ÿ ý ü !"#$"%"&'$() *$+"&'(",-./0 12 34 567 89:3 :;9 4<=>:? <47@ A6B4 6B 2:9456B@ @: CDED0 67F :G 49 HIJH HKLM NMHONP HQ ROSH TUV QW HIM XYZS [NQ\O]HK^ KH_ `M^ M`a bIMNM b M IJ^ M HNJ\KHKQPJ``_ cMMPa defg h f hijkl mf n opqrs tuvsvwxy z{| }~ | | ¡ ¢£ ¤¥ ¦ §¢ §¢¤ ¨ Table 3-3: The indicative scale of the City Region economy based on productivity forecasts 2020 (£bn)
2030 (£bn)
Current trajectory
9.2
11.3
At Wales level of productivity
9.9
12.1
10.6
13.1
11.8
14.6
At 90% UK level of productivity At UK level of productivity
Source: SQW analysis of Cambridge Econometrics forecasts 2013
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
4. Strategic Framework and Vision Framework Architecture ïðñð
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030 Figure 4-1: A new Strategic Framework for Swansea Bay City Region
Source: SQW 2013
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Our Vision through to 2030. . . pqrq
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Swansea Bay City Region Economic Regeneration Strategy
•
A ÂŁ13.1bn per annum economy
•
ùòóôþÜáùø ð
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innovation and knowledge-based economic growth •
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leading UK centre for advanced manufacturing and engineering, renewable !"# $%&'() *+),-.* energy and high-value service delivery 3 45 89 : 94 /01 2 1 67 2 distinctive and attractive places to live, study, work and ?@A@AB C DEFGHIJKLMM NOPQRSTUV W XYZ[X\ ]^Y_`a^b\` ^Y_ \Yc ZdeYf\Yg` recreate; <=> hi jkl mnopqmnr sntuv wxy w xz{|}~ }€  ‚ƒ„…†‡ ˆ‰Š„ƒ ‡‹ƒŒ‰‹�Ž
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Âœ Âœ œž ÂœÂ˘ Âœ ¢ Âœ ž ÂĽÂœ ›œ ¥—Œ § ›˜ ž¢ — ’“” •”– —˜™”š› —Â? ” “› ” ›š” Â&#x;””•— ¥ ›££š”Â&#x;Â&#x; “š ¤¥“ “—Â&#x;  ” š ” š ” š• Â&#x; ¡ ¡ ¡ ² ² ¨Šª ÂŤÂŹÂŽ¯° ¹ ³´¨¯¾¯¨œ ÂŞ ¯´¯¨ ÂŽÂŞ ¸´ª Ž¯¨Š ¨Šª ªš¨  ¨Šª ºŸ ½ š Š¯Šž¯Š¨ª² ª¸ž¯ª ¯° ¨Š¯š ÂżĂ€Ă Ă‚ĂƒĂ„Ă…Ă† , in 1981, our GVA per employee figure stood at 90% of the UK average - a position that was retained through until 1995Ç
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Ă—Ă˜ Ă¤Ă˜ Ă?Ăž Ă&#x;ĂŽĂ?Ă Ă?ĂĄĂ™ ĂŽ ÙÚ à ÙââÎ Ă™Ă?Ă™Ă˜ Ă“Ă› Ă• Ă“ Ă›ĂŒĂ“ĂšĂ’ĂŁĂŽĂ?Ă™ â Ă?ÎâÙÔÒĂ?ĂŽ Ă‹ĂŒĂ?ĂŽĂ?ĂŽĂ?Ă‘ Ă’Ă“ ÔÕÎ Ă– ĂŽĂ™Ă?Ăš ÚÒÓÛÎ ÔÕÎÓÑ Ăœ ĂŒ ĂĽĂŚ üçè ĂŠĂŞĂŤ In 2010, our productivity had dropped to 77% of the UK level. ĂŹĂĂŽĂŻ ðùðòóÎôþ ÜáøÚú ÝßÚÚýÞ Ăż Ăź Ă˝ Ăş Þý ÝýÚÞ Ăš ÚÞý Ăž Ăž ßÚú Ăž ßÞ Ăź Ăž Ă˝ Ăž Ăš Ă˝ key high-level target of getting back to 90% of the UK’s productivity level, which would result in a ÂŁ13.1 billion economy.
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Strategic Aim 1: Business Growth, Retention & Specialisation éêëìê
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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Develop a coherent and consistently first rate inward investment offerõ ö÷øö
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Develop a more entrepreneurial culture across the City Region
22
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Strategic Aim 2: Skilled & Ambitious for long-term success
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Improve attainment and ambition in our low performing schools EF GHIJKG ELME
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Ăž Ăž provision in the City Region offers
flexible support that is fully aligned to and shaped by the needs of employers and the key knowledge-based growth sectors
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Adopt a co-ordinated approach to expand employer engagement across all “”• ” •” ” ” ‘’ –— ˜™š‘’ šš › Â?—œÂ? ’–ž —™Â&#x;  ‘Â? ‘š –— ÂĄÂ&#x;—¢ types of learning providerÂ? Â?‘’
23
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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Strategic Aim 3: Maximising job creation for all ÌÍÎÏÍ
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Operational Aims
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Support workforce re-entry amongst those who are economically inactive '()*+,( -./0+).0 1234+512,6
Investment in targeted engagement and empowerment support EFGHIJHIK LMNOPOL QIJ RNO BC programmes 789:;;<=> 8= 988?@<=A @ D 8 STUVTWSXSTY Z[ SX\]Z^V_`]`Y^ ab`]]a
Coordination of health, community, social care (including the Integrated Family Support Service), skills, and worklessness support cd
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work experience placements and apprenticeships; providing supply and demand side facilitation
24
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
ÂÃÄÅÆ ÇÄÈÉÊËÌ Á public transport links between areas of opportunity and ÎÏÐ ÑÏÒÒ Û ÜÝÞÜßÝ àá âÝÜãàä Ýâ ãÝ á ÜàÛ ßà Ý Þá ÛçÝ Ö× ÓÔÕ Ó ØÙÚ Ú Úå æÚ æÚ Ú å need. Í èéêëìíéèîï ìêêìðïñîòïòèó ôèîèðõïèö ï÷ðìñô÷ òîøðèõóèö èøìîìéòø ôðìùï÷ú ûüýþ ÿüýý þ þþ ü þ þ ÿ þ üý þ ü ý þ þ ü
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Promote and facilitate local enterprise development
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Increase job opportunities by supporting employment growth within the \ indigenous business stockN OPQRSTP UVWXSQVX YZ[ ]^YZ_`
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Strategic Aim 4: Knowledge Economy and Innovation àáâãá
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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Maximise the long-term economic impact of the new Science and Innovation ®¯ °±²³¯®´ ®µ®¶®²¶®·¸ ¹°°¸º¯ ¶¸ ´¹¶¸µ¶®²± ¶ ¹ campus at Swansea University « ¬
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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®¯°±²¯ ³¯´²µ¶¯·± ¯°¸ ¹²±²¯µº» ¼²±´¶°½ ¾ ³¯¹¼¿À ÁÂÃÄÅÆÂÇÈ ÃÄÈÃÆÉÊ ËÄÉÃÅÄ ÌÍ ÎÏÐÑÒÓÔ ÌÔÕÌÎÏÖ ×ÍØ ÙÍÑÑÕ ÙÍÚ ÐÔ Í× ÏÔÛ ÜÏÓ ÔÝ ÎÕÌÞßà áâãäåÞâæç ãèâã âåä éçäê ëì íîï ðïñòóôðõï ðìö ðïñò ïì÷ëìï ëìöøóíñëïóù
Develop a long-term strategic approach to nurturing new businesses through business incubation and innovation that fully integrates the existing portfolio of modern innovation centres/Techniums úûüýþþ ÿ
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Strategic Aim 5: Distinctive Places and Competitive Infrastructures {|}{|
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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tuvuvw xuwx yz{|u}~ {v ijklmhnmop gh a consistent visitor proposition qrs € ‚ƒ„…†‚ƒ‡ ˆ†‚€‰ †Š ‹†…ŒÂ? Ž‰†Â?‚†ŠÂ? Â?‘…†ŠÂ? † ‡ Ž€‚’ ‰““ƒ…Â?   Œ ÂŚ ¨ Š  ŒŠ ”•–—–˜•– ™š› ÂœÂ?žžšÂ&#x;Âœ ¥¢ ¥£¤ ÂœÂ?žž¼£ › § ÂĄ š Â?¢¤šÂ&#x;§ ÂŁ š building and communication of a coherent City Region identity and brand ÂŞÂŤ ÂŹÂªŽ¯°¹ ²³´ ¾œ¡¾¸³²š º¡²¾Ÿ½š´¾¸º Ă€Ă Ă‚ĂƒĂ„ÂżĂ…Ă„Ă†Ă‡ Ă‹ĂŒ Ă‹ ž¿ a credible investor proposition ĂˆĂ‰ĂŠ ÉĂ? ĂŽĂŠ Ă?ÉĂ? ÉÑÒÓÎĂ?ÑÉÊ ĂœĂ?Ăž Ă&#x; Ă? Ă—Ă˜ Ă—Ă› Ă— ĂŤ ĂŤ ÔÕÖ ÕÙÚ Ă•Ă™ Ă™ Ă•Ă Ă” ĂĄĂ™ Õâãä üÌç èÌÌÊêü èÊÌ ĂĽĂŁĂŁĂŹ ĂŁ
Invest in the co-ordination of spatial planning to establish a roadmap for þ targeted development of land, property, and infrastructureà Îïðùòóùòô ÎïÜ áøÚ
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Âœ ž Â&#x; ÂœÂœÂĄÂ˘ Â&#x; ¥¤¼ Â?Â?‘’“”•–— novel funding mechanisms ˜™ š› ™Â? Â˜Â Â˜ÂŁÂ Â˜ Â? Œ§¨§ŠªÂŽ¯° ¹Ž ²³¯ŽÂ³°´¹ ¾¹¯´ ³¹œ²¯ ¡ÂœŠªÂ³° ²Ž¡ ¹Ž°¯¹¯¸¯¹ªŽ²Š šºŸ½ž¿À½ ÄÅÆ Ă… Ă… Ă?Ă… Æ Ă? Ă Ă‚Ăƒ ÂÇ ĂˆĂ‰ĂŠĂ‹ĂŒĂ‡Ă‰ ĂˆĂ‰Ă? Ă‹ĂŽĂƒ ĂƒĂ‚Ă‚ ÂÇ ĂŠĂ‹ĂŽĂ?Ă?Ă?Ă?Ă?Ă‘ ĂˆĂ‰Ă? co-ordinated release of additional development land to accommodate new employers and to provide grow-on space for existing firms
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30
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
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Develop a competitive (in a UK context) Next Generation Broadband (NGB) infrastructure offer across all parts of the City Region, including rural areas –
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Empower the community and voluntary sector to take a role in the development, delivery and testing of new approaches to public service delivery
31
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
Four Cross Cutting Themes
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Understanding Sustainable Growth ÈÉÈÊÉ
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33
Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
5. Further Information
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Swansea Bay City Region Economic Regeneration Strategy 2013 - 2030
swanseabaycityregion.com