LOOK GREAT ❇ DRESS SHARP ❇ LIVE WELL
SWAGGA DIGITAL MAGAZINE
VALERIE VALENTINA WESTCOAST LEATHER
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FROM THE RUNWAY TO RETAIL ROC RIO
MAY-JULY 2016
❋FASHION
Culture
LIFESTYLES
TENT CITY A TALE OF TWO CITIES
Music&Art 2016
Winter/Spring Issue VOL. 5 ISSUE NO. 16
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ON THE COVER DAVID KAITIDIS PHOTOGRAPHED BY RON FULCHER
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PROMOTION
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SEE spectacles
Rogue Menswear
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@ WESTCOAST LEATHER
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UrbanAnkles
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URBAN INK
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SEE spectacles
ON THE RADAR
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Valerie Valentina Couture
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2(X(IST MENS UNDERWEAR WHITE BRIEF MACY’S.COM
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FASHION
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WESTCOAST LEATHER
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ROC RIO FOR MEN “URBANWEAR” ROC RIO DESIGNS LASER CUT SHIRT $65.00
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ROC RIO FOR MEN URBAN SWAGG
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VOLUME VI, NO. 16 | SPRING/SUMMER ISSUE
BRANDING & STRATEGY
DIRECTOR OF PUBLICITY | ARCHIE BRUMFIELD GRAPHIC DESIGN ~ CREATIVE SERVICES | SDM PUBLISHING PHOTO EDITOR ~ ART DIRECTOR | RON FULCHER ADVERTISING MANAGER | ARCHIE BRUMFIELD
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WWW.SWAGGADIGITALMAGAZINE.COM EDITOR-IN-CHIEF | RON FULCHER
FASHION
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VALERIE VALENTINA COUTURE
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FROM THE RUNWAY TO RETAIL...ROCRIO DESIGNS
n our radar, for this issue is Designer Rickie Lee of RocRio Designs, who is quickly making a name for himself in the fashion world, as well as social media, Instagram, and Facebook. Rickie has had the opportunity lately, to work with several celebrities, such Grammy Award winning artist Dwele, Stephanie Mills, R&B sensations TonyToniTone, Blsade, the amazing Erykah Badu and recently the actor Morris Chestnut. Mr. Lee has started, to make a name for himself, and his fashion designs have begun to make his presence known. In 2014 this bay area native launched his menswear collection in New York during NYFW. Upon returning to the bay area he also launched his menswear collection boutique online entitled “RocRio.” The fascination with Mr. Lee’s collection has generated enthusiam as far as the UK! As the success of the online stores continues to blossom, Mr. Lee has decided to pursue his dream of selling small capsule collections to retail outlets, and boutiques. “I knew if I wanted to making a living as a designer, I would have to do more than participate in fashion shows.” Within 6 months of that realization Mr. Lee moved into his design studio, and launched an online boutique. His clothing line recently has been picked up by several clothing stores throughout the bay area. Mr. Lee’s line focuses on cut, fabric, style and fit combining simplistic design aesthetics and using lux fabrics from around the world. When Mr. Lee is not designing you can find him working with his "babies" as he calls them. For the last 4 years Rickie has taught a Fashion Design enrichment course throughout several public schools. The program is designed to empower young people and build self-esteem as well as provide students the opportunity to learn every aspect of fashion design and garment construction. Recently Rickie Lee was nominated for the 2016 Oakland Indie Awards - Innovative Newcomer- award for the launch of his online store and endeavors in fashion as well as his work with young people. Stay tuned to more from Mr. Lee and his eclectic designs.- RL
FASHION
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“EPITOME FASHION SHOW” ON THE CATWALK MEN’S FASHION NEW YORK CITY SHEKHAR RAHATE COUTURE MARQUETTE COLLECTION CHEVALIER HOMME ETU EVANS DWIGHT EUBANKS ROCRIO DESIGNS
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