SVA’s Building Brands with Type is a month-long immersive study in typography, focusing on building a custom, brand-specific typeface. Through workshops, lectures, intensive one-on-one critiques, and world-class guests, participants will learn to create a typeface that fits their brand to a “T.” Within these pages, you’ll find the explorations and divinations of a capable and curious set of designers whose ambition is now reshaping the design industry. Through four weeks of lectures, workshops, and guest speakers, the participants set forth to create a custom typeface to support their branding project. The residency has gathered some of the industry’s most talented type-brainiacs to teach letter-based critical thinking.
