FOR MARKETING THE PROPERTY LOCATED AT PREPARED ESPECIALLY FOR PREPARED BY DATE
JUNE 29, 2026
DEAR PETE AND JANE,
Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations.
Your will receive competent and professional service when you select me and Onward Real Estate to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction.
Buying or selling a home is the largest, most important financial transaction people experience in their lifetime. Choosing the right Real Estate agent to represent you during this transaction is one of the most important decisions you will make. Providing excellent service and producing remarkable results is of utmost importance to me.
This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and Onward Real Estate will confirm that I am best qualified to market your home.
Thank you for your time and the opportunity to talk with you about listing your home.
Sincerely,
Susan Gregory
To Nashville's future. And yours.
For those invested in the Nashville community and want a piece of it to call their own, Onward is more than a brokerage — we are a locally owned community of real estate agents deeply committed to making Middle Tennessee a great place to live for all of us. Through our collaborative approach and personalized support, we deliver unmatched training and deeply rooted market expertise to help our agents thrive.
Because when our agents succeed, our clients and community do, too.
Because it's more than a house.
It's a place we call home.
Invested in Nashville
Real estate is local and so are we. Our leadership team has worked in Middle Tennessee for more than 50 years — and we're not going anywhere. When you work with Onward, you'll get deeply rooted local expertise that knows how to navigate the local market so you can make the best investment.
Expert Agent Community
At Onward, you don't just get an agent — you get access to an expert community of Realtors. We've built the most collaborative real estate brokerage in Nashville, so you can tap into a team of experienced agents dedicated to helping you achieve your goals.
Trusted, Quality Agents
We don't care about being the biggest real estate brokerage in Nashville. We want to be the best. That's why we don't select just anyone to be on our team. We hand pick quality agents who fit our culture and meet our service standards. The result is a team you can count on to help you find your next home or make your next move.
Preparation
Together, we will discuss your needs, preferences, lifestyle, goals, and price range. Discoveries made during this phase will impact our timeline and determine our search parameters.
COMPANY OVERVIEW
Bob Parks has been committed to the highest level of customer service in the industry since he opened his first Real Estate office in Murfreesboro in 1975. It is the philosophy of Bob Parks/Onward Real Estate that our success in real estate is determined by the level of professional services we provide to consumers. Our professional performance and reputation are judged most critically by those who pay for the services.
No Matter what community you are in, you are sure to see our distinctive blue and white signs. What you don’t see is our customer focused philosophy and the knowledgeable career professionals who have a caring attitude and are committed to providing a level of service which you expect and deserve.
To support our agents’ customer focused philosophy, we provide professional development programs keeping them up to date on our industry, our company, and consumer trends. New agents are required to complete a comprehensive education program in addition to courses required for licensing and REALTOR membership. The majority of our agents hold professional designations.
Onward Real Estate has grown to more than 475 agents in one year and annual sales in excess of $6 billion. Our clients are served from brokerage offices in Nashville, Brentwood, Franklin, Green Hills, Hendersonville, and Murfreesboro. Our corporate headquarters and our corporate services office are in Cool Springs.
Thank you for considering Onward Real Estate. Our hope is that you consider us a trusted source of real estate information. Our commitment is to provide a level of service that you expect and deserve.
#1 Independent Firm in Our Market
#3 Market Share (2025)
(2026)
475 4,700
425 AGENTS IN ONWARD NETWORK
2,331 TOTAL SIDES CLOSED
$4.1B
$1.9B Sales Volume
SINCE JUNE 2024
5
OFFICE LOCATIONS IN MIDDLE TENNESSEE
Onward is more than a brokerage—we are a locally owned community of real estate agents deeply committed to making Middle Tennessee a great place to live for all of us. Through our collaborative approach and personalized support, we deliver unmatched training and deeply rooted market expertise to help our agents thrive. Because when our agents succeed, our clients and community do too.
INVESTED IN NASHVILLE
Real estate is local, and so are we. Our leadership team has worked in Middle Tennessee real estate for more than 50 years—and we’re not going anywhere. When you work with Onward, you’ll get deeply rooted local expertise that knows how to navigate the local market so you can make the best investment.
EXPERT AGENT COMMUNITY
At Onward, you don’t just get an agent—you get access to an expert community of Realtors. We’ve built the most collaborative real estate brokerage in Nashville so you can tap into a team of experienced agents dedicated to making your dreams come true.
TRUSTED, QUALITY AGENTS
We don’t care about being the biggest real estate brokerage in Nashville. We want to be the best. That’s why we don’t take just anyone on our team. We hand-select quality agents that fit our culture and meet our service standards. The result is a team you can count on to help you find your next home.
U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS.
U.S. HOME SALES VOLUME AMONG THE TOP 500 U.S. REAL ESTATE FIRMS.
PREPARING YOUR HOME
Your Home’s Curb Appeal
□ Mow lawn
□ Trim shrubs
□ Edge gardens and walkways
□ Weed and mulch
□ Sweep walkways and driveway, remove branches, 1itter or toys
□ Add color and fill in bare spots with plantings
□ Remove mildew or moss from walls or walks with bleach & water or other cleaner
□ Take stains off your driveway with cleanser or kitty litter
□ Stack woodpile neatly
□ Clean and repair patio and deck area
□ Remove any outdoor furniture which is not in good repair
□ Make sure pool or spa sparkles
□ Replace old storm doors
□ Check for flat-fitting roof shingles
□ Repair broken windows and shutters, replace torn screens, make sure frames and seams have solid caulking
□ Hose off exterior wood and trim, replace damaged bricks or wood
□ Touch up exterior paint, repair gutters and eaves
□ Clean and remove rust from any window air conditioning units
□ Paint the front door and mailbox
□ Add a new front door mat and consider a seasonal door decoration
□ Shine brass hardware on front door, outside lighting fixtures, etc.
□ Make sure doorbell is in good working order
General Interior Tips
□ Add a fresh coat of interior paint in light, neutral colors
□ Shampoo carpeting, replace if necessary
□ Clean and wax hardwood floors, refinish if necessary
□ Clean and wash kitchen and bathroom floors
□ Wash all windows, vacuum blinds, wash window sills
□ Clean the fireplace
providing a level of service
you expect and deserve...
□ Clean out and organize closets, add extra space by packing clothes and items you won’t need again until after you’ve moved
□ Remove extra furniture, worn rugs, and items you don’t use; keep papers, toys, etc. picked up--especially on stairways
□ Repair problems such as loose door knobs, cracked molding, leaking taps and toilets, squeaky doors, closets or screen doors which are off their tracks
□ Add dishes of potpourri, or drop of vanilla or bath oil on light bulbs for scent
□ Secure jewelry, cash and other valuables
The Living Room
□ Make it cozy and inviting, discard chipped or worn furniture and frayed or worn rugs
The Dining Room
□ Polish any visible silver and crystal
□ Set the table for a formal dinner to help viewers imagine entertaining here
The Kitchen
□ Make sure appliances are spotless inside and out (try baking soda for cleaning Formica stains)
□ Make sure all appliances are in perfect working order
□ Clean often forgotten spots on top of refrigerator and under sink
□ Wax or sponge floor to brilliant shine, clean baseboards
□ Unclutter all counter space, remove countertop appliances
□ Organize items inside cabinets, pre-pack anything you won ‘t be using before you move
The Bathrooms
□ Remove all rust and mildew
□ Make sure tile, fixtures, shower doors, etc. are immaculate and shining
□ Make sure all fixtures are in good repair
□ Replace loose caulking or grout
□ Make sure lighting is bright, but soft
The Primary Bedroom
□ Organize furnishings to create a spacious look with well-defined sitting, sleeping, and dressing areas
The Garage
□ Sell, give away, or throw out unnecessary items
□ Clean oily cement floor
□ Provide strong overhead light
□ Tidy storage or work areas
The Basement
□ Sell, give away, or throw out unnecessary items
□ Organize and create more floor space by hanging tools and placing items on shelves
□ Clean water heater and drain sediment
□ Change furnace filter
□ Make inspection access easy
□ Clean and paint concrete floor and walls
□ Provide strong overhead light
The Attic
□ Tidy up by discarding or pre-packing
□ Make sure energy-saving insulation is apparent
□ Make sure air vent is in working order
□ Provide strong overhead lighting
When it ‘s time to show
□ Make sure your property profile folder, utility bills, MLS profile, house location survey, etc. are available
□ Open all draperies and shades, turn on all lights
□ Pick up toys and other clutter, check to make sure beds are made and clothes are put away
□ Give the carpets a quick vacuuming
□ Add some strategically placed fresh flowers
□ Open bathroom windows for fresh air
□ Pop a spicy dessert or just a pan of cinnamon in the oven for aroma
□ Turn off the television and turn on the radio music at a low volume
□ Make a fire in the fireplace if appropriate
□ Put pets in the backyard or arrange for a friend to keep them
□ Make sure pet areas are clean and odor-free
□ Make sure all trash is disposed of in neatly covered bins
WHEN A SHOWING IS SCHEDULED
Agents from many real estate firms will want to show your home. Please allow any agent who calls to show your home at the suggested time. If you are not frequently available, it is suggested that you allow a lockbox to be installed on your door. You will increase your odds of a sale by allowing more qualified buyers to see your home. You do not want to miss out-of-town transferees because your home was not able to be shown.
Just prior to a showing:
• Open all draperies and window shades during daylight hours.
• Turn on all lights and replace bulbs if needed.
• Open windows one half hour before showing to circulate fresh air.
• Open all the doors between rooms to give an inviting feeling.
• Place fresh flowers on Kitchen table and/or in the Living Room.
• If possible, bake cookies, bread or potpourri to add an inviting aroma.
• The Kitchen and Bathroom should sparkle.
• All jewelry and small valuables should be stored in a safety deposit box or locked closet.
• Pets should be confined and restricted from view. Eliminate pet odors. Not everyone may share your love of animals. Some people maybe allergic to them.
• Replace any items not included in the sale or tag them appropriately with “to be replaced with” or “not included” signs.
• Beds should be made and clothes picked up. Bathrooms should be clean, with towels folded and toilet lid down.
• When you leave the house, please leave it as if you know it is going to be shown. You never know when the right person is going to look at it!
HOW TO PREPARE YOUR HOME FOR PROFESSIONAL PHOTOGRAPHY
You only get one chance to make a first impression. Many buyers utilize technology in search of the perfect home long before they ever see it in person. That’s why I use professional photography by HouseLens to highlight your home’s best features and impress potential buyers right from the start. Before the photographer arrives, it is important that everything looks inviting, comfortable, and simple. Here are some general tips for making sure your listing will look its best, whether you’re doing photos, video, 3D, or all three!
Outside
• Mow the lawn, trim shrubs, and tidy the landscaping.
• Move cars out of sight (e.g., into the garage or in front of a neighbor’s house).
• Place trash cans, bikes, toys, and other clutter out of sight.
Inside
• Hide or remove any furniture or objects that will get in the artist’s way as he or she moves through the home. Make sure that all doors open freely and that each room is camera-ready from all angles.
• Replace any burned-out light bulbs and turn on all lights. Better lighting means better results!
• Less is more. Remove clutter and knickknacks from flat surfaces (tables, shelves, etc.) and store excess furniture. Put away toys, books, and other personal items.
• Clean kitchen counters and hide small appliances such as toasters or coffee makers. Remove magnets from the refrigerator.
• In bathrooms, clean mirrors and counters. Close toilet seats.
• Empty or hide all indoor trash cans. Hide pet equipment and paraphernalia such as litter boxes, food bowls, beds, and toys. Some home buyers have pet allergies and will reject a home without visiting it if they see evidence of pets.
• Your artist will shoot photos with an ultra-wide lens. Please plan to be in a different room or on a different floor to avoid being in the shot.
Interactive 3-D Tour
This all-in-one reality capture system gives you a realistic, interactive 3-D and virtual reality experience that feels as real as being there.
Walk-Through Video
A guided video tour that showcases the experience of walking through the home. These videos are uploaded to YouTube and linked directly to the MLS. for maximum visibility.
The Boost program advertises Onwards listings on the Onwards Facebook & Instagram pages automatically when new listings hit the market and is targeted for buyers searching for similar homes (Residential & Condo Homes Only).
LUXURY PROPERTIES
Onward Real Estate is committed to providing a level of service you expect and deserve. That is why we are proud to be members of the Leading Real Estate Companies of the World and “Who’s Who in Luxury Real Estate.”
The Luxury Portfolio Fine Property Collection is comprised of the very best independent luxury real estate brokerages from all over the world and is the flagship luxury program of Leading Real Estate Companies of the World.
“Who’s Who in Luxury Real Estate” is a compendium of the finest residential real estate firms from around the world. Inclusion in this directory is by invitation only.
The Land.com Network consists of three most visited land listing marketplaces on the web — Land.com, Land And Farm and LandWatch, along with LAND magazines — the largest rural property publications in the country.
Connecting millions of engaged land buyers with sellers, we help drive the most exposure and leads to grow your business.
As a Land.com Network seller you’ll receive unmatched exposure and traffic to generate new business and faster sales.
More Exposure Means Leads
With increased exposure, comes increased opportunity to get your listings seen by qualified buyers. Here’s how we help get your listing seen.
Receive the Most Exposure
Promote your property on three premier rural real estate websites
Utilize Our Online Ad Network
Digital retargeting campaign finds the most engaged prospects for Signature and Premium sellers and reminds them of your property as they move through their digital journey across their digital devices and favorite websites.
Drive Leads & Close Deals
Increase leads and traffic to your listings with our network’s dominant online presences.
Boost Visibility with Smart Marketing Solutions
Listing Enhancement Ads
Generate more exposure with Signature and Premium Listings. Make those listing stand out even more with Platinum and Gold listing enhancements.
Display Advertising
Target by County, State & Region
Email Marketing
Directly engage with our 920k active monthly subscribers
Print Advertising in LAND Magazine
Get your property in front of 25,000 monthly subscribers to both our national and Texas specific editions.
RELO HOME SEARCH
When you entrust us to sell your home, your listing will be seen on the websites of hundreds of top leading real estate companies through our participation in Leading Real Estate Companies of the World®’s RELOhomesearch.com. Over 84% of home buyers use the Internet in their search. Let us help you reach those buyers interested in our area-worldwide.
When selling your home, your REALTOR® can give you up-to-date information on what is happening in the marketplace including price, financing and terms of competing properties. These are key factors in a successful sale of your property at the best price in the least amount of time.
Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called a REALTOR®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate. They are committed to treat all parties to a transaction honestly. REALTOR® business practices are monitored at local board levels.
Your REALTOR® can help you objectively evaluate every buyer’s proposal and then help write an appropriate legally binding sale agreement. Between the initial sales agreement and settlement, questions may arise. For example, unexpected repairs may be required to obtain financing or a problem with the title is discovered. Your REALTOR® is the best person to help you resolve those issues and move the transaction to settlement.
S. Spergl
"Susan is, without a doubt, the most exceptional Real Estate Professional I've had the pleasure of working with. Her unparalleled expertise, coupled with outstanding communication skills, makes her a true standout in her field. I've had the privilege of listing and purchasing homes with Susan, and she consistently exceeds expectations. Her dedication to delivering exceptional results is evident in everything she does.
What truly impressed me was the team she assembled to list my home. The expertise they brought to the table – from design and marketing to pricing and process – was invaluable. It was clear that I was a top priority for Susan, and her attention to detail made all the difference.
In short, Susan Gregory is the gold standard in Real Estate Professionals. Her exceptional service, expertise, and commitment to excellence make her the ultimate partner for any Real Estate transaction!"
G Srivastava
"We cannot recommend Susan highly enough! Our journey to buying a new home was initially rocky with another agent, but Susan stepped in and turned everything around when we approached her. She expertly navigated the complexities of building a home, working seamlessly with our builder and architect, and provided invaluable insights and input throughout the process.
When we faced challenges closing on our new home due to our previous home not selling, Susan connected us with a different lender, making the process smooth and stress-free. Her meticulous attention to detail and proactive approach led to instant showings when we switched to her for selling our old home.
Susan's extensive knowledge of space functionality and her many years of experience dealing with buyers, sellers, and builders were evident throughout our journey. She is extremely transparent with communication, ensuring we were always informed and comfortable with every decision.
Susan's team was incredibly responsive and handled difficult situations with grace, including dealing with a particularly challenging buyer. Their dedication and professionalism were evident every step of the way. Thanks to Susan and her amazing team, we are now happily settled in our custom-built dream home. If you're looking for a real estate agent who goes above and beyond, look no further than Susan!"
C. Tucker
"Susan helped us both buy and sell numerous homes - all around Nashville. Every time she was extremely knowledgeable about the area, the market, the growth, etc. Each time she gave us as much guidance and information as we requested. She never pushed her thoughts on us but rather armed us with all information needed to make the right decision. Her contribution to our many successes is invaluable! Never once did we have a hiccup in our transactions (because she was always shepherding the process) but we knew if we did have an issue, she would go to bat for us and resolve it immediately! On top of her professionalism and knowledge, she is one of the most personable, honest, courteous, patient and sincere people we ever met in Nashville. She has amazing integrity and over the years, we grew to consider her a dear friend. One note of caution though, once you work with Susan - you will be spoiled forever! She's that good! We recommend her for the buy, sell or both without reservation whatsoever!"
Mark Z
"Susan Gregory and her team are fantastic. Susan G is the top realtor in Williamson County for many years for good reason. She knows the market, neighborhoods, builders, lenders etc better than anyone. She is the #1 go to person for our real estate needs and works her butt off to earn the business. In fact, we have bought and sold (and built) over 5 homes with Susan G and her team representing us. I would highly recommend Susan G and her team."
J. Depriest
"Susan Gregory, has represented us in several transactions. She is very organized and knowledgeable in all aspects of the transaction. She is always available to address any questions or concerns. She will work through all obstacles for a stress free purchase or sell. We highly recommend Susan, without hesitation."
R. Hise
"FIVE STAR all the way!! The ultimate real estate professional! Susan Gregory and her team deliver professionalism, knowledge, strategy, and the superior real estate experience!!!"
T. Baldridge
“Susan and her team did an amazing job with our home sale! Highly recommend!”
E. Gawthorpe
“Selling a house involves much more than simply putting up a For Sale Sign! Sugan Gregory's Parks Realty TEAM includes incredible agents and marketing assistance. Holly, Jennifer and Rachel helped with market awareness and how to highlight our home's best features. Susan's Team is the hardest working Real Estate Professionals that we have had the pleasure of working with for 3 home transactions. They can close a deal even when interest rates are near 7%!”
R. Arnold
“Susan and I have worked together for about 10 years now. She is the perfect realtor. Takes endless amounts of notes, always dedicated to doing whatever it takes to get a sale, or to help find the perfect home/project for me. I am blessed to have her work with me.”
J. Kasick
“Susan is an exceptional realtor who truly goes above and beyond to help her clients find their dream home. She takes the time to understand the needs of her clients. She responds quickly, works tirelessly, and helps navigate the complexities of buying or selling your home. I highly recommend her.”
D. Brown
Susan and her team sold my house quickly and with tremendous efficiency. They negotiated on my behalf and balanced all parties needs wonderfully. She tapped into resources to address some last minute surprises to keep the deal moving. You can not go wrong with her team. Real champions for their clients. (Thank you Holly too !!!)
G. Harrison
“Outstanding support from Susan Gregory and her team throughout both the sale of our previous home and the purchase of our new one. Their marketing was exceptional, professional photography and a well-designed, compelling brochure truly showcased our home at its best.
Susan remained fully engaged from start to finish and was consistently responsive to every question and concern. Susan’s knowledge of the industry surpasses all realtors we’ve worked with in the past. She is a consummate professional. The results speak for themselves: we received a full-price offer in just six days, exceeding our expectations.
I highly recommend Susan Gregory to anyone looking for a professional, efficient, and results-driven real estate experience.”
A. Burns
“I recently had the opportunity to work with Susan Gregory on a transaction where I represented the buyers and Susan represented the sellers. She was an absolute pleasure to work with from start to finish.
Susan was professional, responsive, and an excellent communicator throughout the entire process. She was proactive in addressing questions, providing updates, and ensuring all the details were handled smoothly. What stood out most was her willingness to continue helping even after closing, making sure any remaining questions were answered and loose ends were tied up.
Her professionalism and collaborative approach made for a smooth transaction, and I truly enjoyed working with her. I would gladly work with Susan again and highly recommend her to both clients and fellow agents!”
• Native Nashvillian
SUSAN GREGORY
• Real estate professional for 30 years
• Consistent multi-million dollar producer
• Top agent grossing sales volume in Middle Tennessee in the past
• #1 on RealTrends
• Recognized on nationally ranked “Real Trends” Top Agents List
• Recipient of #1 Best in Business Award
• Past recipient of the “Overall Top Residential Agent” for Parks (out of 1400 agents)consecutive years
• Over thirty years on-site sales experience for builders-Turnberry Homes, Zaring Homes, Newmark Homes, The Jones Company and many different custom builders such as Grove Park Construction, Legend Homes, Hidden Valley Homes, Trace Construction, Gregg & Rains Building Group, Arnold Homes, Aspen Construction, Artisan Homes, Barlow Builders, Firethorne Custom Homes, Majors Construction, Majestic Building Group, PHNX Builders, Cornerstone Construction, Hillside Homes, Idlewild Builders, Rk Junior LLC, Ridgemont, Cadre Homes, Sphere Construction, Landon Development, and Artisan Homes.
• Circle of Excellence Award for most dollar volume & most units sold - consecutive years (award sponsored by Homebuilders Association of Middle Tn)
• “Top 25 Residential Agents in Middle Tennessee”- consecutive years over her career
• Top agent for Parks - Brentwood Officeconsecutive years
• Past Top Combined Listing & Selling Agent (#1 Realtor for Parks and Onward and/or in Top 5 Agents - consecutive years)
• Graduate of the Realtors Institute
• Completed Broker Management Training
• Completed IRM Training - Institute Of Residential Marketing (CMP)
• Certified New Home Sales Professional (CSP) graduate
• Accredited Buyers Representative (ABR)
• Certified Luxury Home Marketing Specialist (CLHMS)
• Past President For Sales and Marketing Council, A Division of Home Builders Association of Middle Tn
• Past board member of The Sales Marketing Council for 10 years
• Past member of the Home Builders Association
• Past member of Women’s Council Of Realtors
• Member of Williamson County Association Of Realtors
• Member of Greater Nashville Association Of Realtors
• Buying or selling a home is one of the largest, most important financial transaction people experience in their lifetime. Choosing the right real estate company and agent to represent you during this transaction is the most important decision you will make.
HOLLY DAVIS
With 29 years of Real Estate experience, Holly began her career working in new construction. Holly serves as the office manager, marketing coordinator, and works with buyers. Holly keeps the wheels running smoothly and is a valuable resource for sellers and can answer any questions or address any concerns.
• Native Nashvillian
• Real Estate Professional for 29 Years
• Worked in New Construction for Zaring Homes (Currently Drees Homes), Radnor Homes (Currently Pulte Homes), Fox Ridge Homes, The Jones Company
• Graduate of the Realtors Institute
• Bachelor’s Degree from MTSU
• Completed Walt Frey’s Ninja Sales Training
• Member of Williamson County Association of Realtors
SHANNON POPE
Shannon has been an On-Site Realtor in new construction for 28 years. She began her career early as an office manager for Frank Collier Auction and Realty but knew she wanted to be on the sales side of the real estate industry. She began her real estate sales career with David Weekley Homes as a Sales Associate but quickly moved to Sales Manager within a few months. Recruited by Turnberry Homes in 2004, she worked with marketing, home design, and on-site sales in Williamson and Davidson Counties. Her latest career achievement was being hired by the renowned Susan Gregory Team at Parks Realty where she is the On-Site Realtor in various Williamson County neighborhoods.
• Multi Award Winner in New Home Sales for $10 million and above in gross sales per year
• Graduate of the Bob Shultz New Home Sales Boot Camp
• Native to Williamson County
• 29 years of experience in Real Estate
• Member of the Williamson County Association of REALTORS
• Past Vice President and Treasurer of The Williamson County Chapter of the Women’s Council of Realtors
• Certified Sales Professional, a new homes sales designation
ASHLEE LITTLE
Ashlee joined the team in March 2026. With a Bachelor’s Degree in Graphic Design from Southern Illinois University Carbondale, she is a diverse member to the team. Most of the time Ashlee can be found in the office, handling various marketing including the design of our brochures, flyers, magazine/newspaper ads, and websites. Marketing is a crucial area of our business and maintaining relationships with past, present, and future clients. Ashlee has proven to be an important asset to our team.
2024 & 2025
RANKED #1 IN TENNESSEE & RANKED #155 IN THE UNITED
STATES
Ranked among the top 1.5% of 1.6 million Realtors® in the U.S. in 2017, 2019, 2021, 2022, 2023, 2024, 2025, & 2026
#1 Top Residential Agent at Parks & Onward Real Estate in 2024
#1 Top Agent by National Sales Volume
Tennessee RealTrends America’s Best Real Estate Professionals 2022 - 2025
#3 Top 300 Teams & Individuals in Middle Tennessee
Nashville Real Producers® 2024
Thank You!
Over the past 30 years in Real Estate I have worked hard to look out for my clients’ best interest and provide outstanding customer service.
I feel that my efforts have paid off with wonderful home owners like you. Thank you for your business and loyalty over the years!
- Susan
Nashville Real Producers Magazine Rankings 2022
RECOGNIZED ON A NATIONAL LEVEL AS ONE OF THE
AS LISTED BY REAL TRENDS
After years of servicing the real estate needs of the Nashville area, Susan Gregory has earned recognition as one of the top listing & selling agents in Middle Tennessee. Featured in Who’s Who and FYI magazines on several occasions, Susan is the one to call for all of your real estate needs!
DETERMINING THE VALUE OF YOU HOME
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer in a reasonable time.
Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.
The following are a few things to keep in mind about pricing:
• Realistic pricing will achieve maximum price in a reasonable time.
• Your cost or profit desire is irrelevant; the market determines the price.
• The cost of improvements are always more than the added value.
• Houses that remain on the market for a long time do not get shown.
• A house that is priced right from the beginning achieves the highest proceeds.
THINGS TO REMEMBER WHEN LOOKING AT COMPS
1. The lower the square footage, the higher the price per square foot.
1. The higher the square footage, the lower the price per square foot.
The reason for this difference is because you are land heavy when you have a smaller home.
If land value is the same on both properties but you have a larger home on it, the price per square footage is lower. Likewise, if the home is smaller, the price per square footage is higher.
THE IMPORTANCE OF INTELLIGENT PRICING
Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers.
This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see figure 3), or, even worse, no sale at all. Therefore your home has the highest chances for a fruitful sale when it is new on the market and the prices is reasonably established. The longer your home is on the market, it is subject to getting “market fatigue”.
We can give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
HISTORY OF AN OVERPRICED HOME
“Let’s
just start out here. We can always come down.”
By the time it comes into the buyers radar it has been on the market so long they think there is something wrong with it... as a result the home has “market fatigue” & usually sells for less than is would have if it sold within the first 30-60 days.
Months on the Market
THE SELLER SAYS, “WE CAN ALWAYS COME DOWN.”
Homes available in your neighborhood from the lowest to highest price.
Agents tend to show the highest price home and the lowest priced home for comparison purposes.
If you’re the highest you’ll get a lot of showings but most likely no offer. If you’re in the middle (gray) you may not get many showings and most likely no offer.
Do you think we’ll make the “cut”?
If you’re in the 1st, 2nd, or 3rd position, your chances are greater for an offer 30-60 days on the market.
APPRAISERS
IN CONCLUSION
You should choose Susan Gregory because:
• I will provide you with excellent service and support
• I have made a thorough market analysis of your home
• I have developed a winning marketing plan
• I have a proven track record
• I will make every effort to sell your home promptly
• I have the resources of Onward Real Estate, LLC.
Thank you for the opportunity to list your home. I look forward to working with you to sell your home and help you purchase another in the area. I hope to have a long and lasting real estate relationship with you for many years to come.
I appreciate you taking the time to fill out the attached information. It will be very helpful in marketing your home to potential buyers. It is my goal to give the most remarkable level of service to my clients, and filling out these sheets helps me to do that. I want you, your friends and family to remember me as your real estate agent of choice for all of your real estate needs in the future.
I look forward to working with you to get your home sold!
Sincerely,
Susan Gregory
UTILITY COMPANY NAMES & AVERAGES
One of the most common questions asked by a buyer is, “What are the monthly utility bills and HOA Information?” Please provide the name and your monthly average for each of the companies below. Most utility companies have this available upon request from the homeowner. To save you time, you might want to give them a call and ask for your utility averages.
Electric:
Phone #:
Monthly Average: $
Gas:
Phone #:
Monthly Average: $
Water/Sewer:
Phone #:
Monthly Average: $
Telephone:
Phone #: Monthly Average: $
Cable/Internet:
Phone #: Monthly Average: $
Homeowner’s Assoc:
Phone #: Monthly HOA Fees: $
UPGRADES
We take our own notes but this is to help jog your memory on items you’ve upgraded. Please list any upgrades that you have made to the home, (appliances, landscaping, new paint, new carpet, etc.) or anything you would like for a potential buyer to notice.
