Media Kit
526 Media Group ® 2026
ABII SEGMENT - LUMBER / BUILDING MATERIALS / CONSTRUCTION
MANUFACTURERS
SUPPLY CHAIN
RETAIL
BUILDER / CONTRACTORS
ARCHITECTS
Offering the largest audience, coverage, and data intelligence in the Lumber, Building Materials, & Construction market vertical!
E-NEWSLETTERS
WEBSITES SOCIAL MEDIA
PODCASTS & MORE
MARKET DATA INTELLIGENCE
LEAD GENERATION
TARGETED MARKETING
SPONSORED CONTENT EVENTS
OUR MISSION →
SUPPLY CHAIN ↘
Consisting of only those at decision making level and above in the lumber & building materials 1 & 2-step supply chain including manufacturing, distribution, wholesale, pro yards, lumber yards, mass retail, specialty/co-op retail and more.
BUILDER / CONTRACTOR ↘
Consisting of only those whose business is focused on deck building and/or outdoor living professionals. These individuals collectively control in upwards of 80% of the construction volume nationally of outdoor living projects with budgets over $25k.
ARCHITECT / DESIGNER
Consisting of only those whose business is focused on the manufacture, design and fabrication of surface related products including furniture, cabinets, fixtures, displays, storage, counters and more.
THE MERCHANT MAGAZINE
BUILDING PRODUCTS
Since 1982, the top industry magazine East of the Rockies. Controlled circulation means it’s read by every lumber & building materials dealer and distributor in the South, Midwest and Northeast. Multiple copies to the same location are by request only to prevent artificially inflated circulation numbers.
Print Circulation: 23,109*
Audience: 48,711*
* Circulation as of October 2025
- Siding, Roofing & Trim - Southern Pine - Windows &
Decking, Railing & Fencing - OSB, Plywood & Panels - Nails & Fasteners
Redwood & Cedar & Southern Cypress - Eastern White Pine
Pressure Treated Wood - Engineered Wood
Decking, Railing & Fencing - Moulding & Millwork
Moulding & Millwork - Housewraps, Siding & Cladding
TARGET
BUILDER / CONTRACTOR ↘
DECK
SPECIALIST →
Reaching the top decking and outdoor living builders, contractors & remodelers nationwide with engaging, up-to-the-minute content designed to draw and hold their attention, and provide education and resources to improve their business and results.
Print Circulation: 29,713*
Digital Audience: 238,917*
* Circulation as of October 2025
BUILDER / CONTRACTOR
EDITORIAL CALENDAR ↘
PUBLICATION: DECK SPECIALIST
NEW
Due to reader demand, we are now 6x frequency!
The Ultimate Guide to Lighting
Tools - Structural Hardware & Connectors
the
Protect the Deck - Drainage - Footings - Deck Wraps/Tapes - Design/Estimating
Hardwood Decking - Nails/Fasteners/Clips
Trends Deck Specialists of the Year
Becoming a Pro Builder for a Manufacturer - Outdoor Kitchens
- Composites - Treated Wood
Expo Preview Year-Round Outdoor Living Issue
- Modified Wood Decking - Stains/Coatings, Heating
“As a new advertiser with The Merchant Magazine and Building Products Digest, we were pleasantly surprised at how quickly we started to receive phone calls asking questions about our Engineered MCL Joist line. We are very excited to have these two publications help us with our national campaign rollout and get our message across that our product is the perfect solution to the fire code changes in the building codes.”
Digital, Events, & Podcasts for additional ways to reach this powerful audience!
“We’re very proud that we have partnered up with Deck Specialist Magazine. We’re so excited to appear in one of the industry’s leading magazines.”
ARCHITECT / DESIGNER ↘
& PANEL →
Surface & Panel Magazine reaches across “both sides of the aisle” to educate and inform panel processors as well as architects, designers and other specifiers. Surface & Panel is passionate about composite panels and decorative surfaces.
Print Circulation: 34,300*
Digital Audience: 128,713*
* Circulation as of October 2025
“As part of the marketing team at SIMONA AMERICA Group, I can confidently say that Surface and Panel Magazine has been an amazing catalyst. Their platform empowered us to showcase Polygrain seamlessly, resulting in a notable upturn in demand and strengthening our product’s importance in the market.”
TESTIMONIAL
Integrating Tech into Everyday Surfaces
PREVIEW
NEW
Due to reader demand, we are now 6x frequency!
Global Innovations in Panel Products & Wood Technology • Importing Efficiency – CNC and ERP Systems from
• Flat-Pack & Modular Innovations • Hardware
SMART SURFACES & INTELLIGENT MATERIALS CONTINENTAL TRENDS IN SURFACE & PANEL DESIGN URBAN FUNCTIONALITY – SURFACE SOLUTIONS FOR SMALL SPACES WHERE INNOVATION MEETS APPLICATION-IWF 2026
Panel Systems that Maximize Minimal Footprints • Multi-functional Solutions for High-Density Housing • Special Section: Closets & Organization 2026 • Sustainability
Intelligent Surfaces and Configurable Systems • Machine Line Showstoppers • Trending Textures, Colors & Materials at IWF • IWF Product Preview
POINT SPRING, SEEN @KBIS NEOCON, AIA IWF, SEEN @NEOCON HIGH POINT FALL, SEEN @IWF
SUSTAINABILITY REIMAGINED – FROM CARBON GOALS TO CIRCULAR MATERIALS
Carbon Negative Surfaces and the Push for Circularity • Water-Based Adhesives, VOC-Free Finishes • Manufacturing Going Green • Surface Design Guide
11/2/26 11/9/26 NBMDA RESOURCE AND BUYERS GUIDE
Product Spotlight: MASTER LISTINGS: THE BEST OF THE INDUSTRY Special Section: NBMDA Distribution Matters
“Thank you, Surface & Panel Magazine. Your quality publication has been a key part of our marketing program at Salice America for years. Collaborating with the staff on ideas is always fun and very productive and the end product is always something to be proud of.”
DIGITAL ISSUES
Digital issues offer readers a great vehicle to keep up with the vital news, information and conversations taking place in the industry. Readers can expect an immersive experience with interactive imagery and attached demo-videos that feature new products and innovations in the industry.
BUILDER/CONTRACTOR ↘ DECK-SPECIALIST.COM
“Best industry publications in the market, we get all our market intel from dealers, distribution and manufacturing from BPD and Merchant Magazine. With the lack of travel and trade shows these past two years we’re able to keep informed of dealer acquisitions, movers and shakers to new products. Plus, the added publication of Deck Specialist has enabled us to reach the builders market to drive our message.“
Digital Platform Offers Full Scalability On All Devices, Easy Readability, Interactive Imagery, & Much More
The Building Products Podcast hosts interviews with the industry‘s leading professionals. We discuss everything from industry trends, and best practices, to trending products and much more.
Available on Spotify and Apple Podcasts.
THE DECK SPECIALIST PODCAST
A podcast about decking, design, and the people who make it possible.
Available on Spotify and Apple Podcasts.
SURFACE AND PANEL PODCAST
The Surface & Panel Podcast aims to cultivate thought-provoking conversations from the brightest minds in the industry.
Available on Spotify and Apple Podcasts.
NEW - TRADESHOW SPOTLIGHT PROMOTION →
Leverage our media coverage, expansive industry audience and full multi-media capabilities to expand your tradeshow presence to the entire industry! Limited to only 5 vendors at each key industry event, our time will film, interview and produce your booth, product and pitch and then promote it out to the entire audience as the “best of” what we’ve seen at the show! Limited slots at each key industry event!
NEW - PODCAST WORKSHOPS →
This series of virtual educational workshops brings our national audience to learn from the industry’s top product experts a new product, technique or skill available to help them advance their business! This “sponsored content” podcast is an amazing, authentic way to reach your audience and differentiate your brand!
NEW - PODCAST →
Leveraging our amazing industry relationships, we will host a regular podcast series featuring some of the industry’s top experts and celebrities for authentic and informative conversations.
Sponsorships for these episodes are available individually, up to annually.
