From the conception, “doing the right thing” has been important to us and our customers.
From our inception in 2005, “doing the right thing” has been a cornerstone of our brand and a priority for our customers. Our guiding principles are centred around designing products for circularity and longevity, prioritising sustainable materials, reducing waste, and ensuring a sustainable, ethical supply chain.
We prioritise transparency and traceability across all levels of our supply chain. We continuously monitor, improve and remediate processes, ensuring the safety, health and sustainability of practices for both people and planet.
We find and work with factories who share our values, operate a culture of dignity and respect, are in for the long term, and who like us are willing to embrace change and continuous improvement.
Member of amfori, leading ethical compliance in supply chains. Supporting companies to drive social compliance and improvements within the factories and farms in their global supply chains.
The Better Cotton Initiative exists to make global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future.
To reduce textile waste we have partnered with Impactex. Providing a circular waste solution, Impactex diverts unwanted clothes to charities and unwearable clothing to be recycled locally into new resources.
We’ve been taking steps at each stage in our supply chain to reduce plastic and unnecessary waste. We know that even small changes are significant, and we continue to seek out more planetfriendly alternatives where we can.
OEKO-TEX® Standard 100 certification is designed to ensure the effect the dyeing industry has on the environment is minimised and the garments are safe for consumers as well as the people who make and sell them.
We have partnered with Reemi — a non-profit organisation providing culturally appropriate, sustainable and innovative period products to people in developing countries.
As our product range continues to grow and develop, we’ve realized the importance of creating “Product Franchises” to make things easier for our customers.
A Franchise is a group (or family) of products that share similar features. The reason for Franchising is to organize groups of like products into easily communicated and understood collections.
Franchises are designed, developed, and crafted with the fabric (and an element of fit) in mind.
It’s a cleaner way to explain and identify the nuances between our wide range of products, what makes them different, and, more importantly, what makes them similar based on their fabric.
We currently have 12 AS Colour Franchises in t-shirts and sweats: Basic, Staple, Classic, Heavy, Faded, Relax, Stencil, Organic, Block, Supply, Box and Made.
Regular fit
Mid weight, 160 GSM
100% carded cotton
28-singles
10+ Colours
Regular fit
Mid weight, 180 GSM
100% combed cotton
28-singles
75+ Colours
Regular fit
Mid weight, 200 GSM
100% carded cotton 20-singles
15+ Colours
Regular fit
Heavy weight, 220 GSM
100% combed cotton 22-singles
55+ Colours
Relaxed fit
Heavy weight, 240 GSM
100% carded cotton 16-singles
10+ Colours
Relaxed fit
Heavy weight, 280 GSM
100% carded cotton 26-doubles
15+ Colours
3006
Enduring comfort in a regular fit, crafted from 180 GSM 100% combed cotton. A timeless choice for comfort & style. Available in 75+ colours.
5082 Men’s 10+ Colours | 4082 Women’s 5+ Colours 3071 Youth 3+ Colours | 3070 Kids 3+ Colours
Discover
5161 Men’s 20+ Colours | 4161 Women’s 10+ Colours 5166 Men’s 5+ Colours | 4166 Women’s 3+ Colours
Relaxed Fit | Mid-heavy weight | 350 GSM
Men’s 5+ Colours | 4171 Women’s 5+ Colours
The Box Hood franchise is a relaxed fit range with a shorter body than our other sweats. The stitch details are stripped back and the 2X2 ribbing adds another point of difference.
Mid-heavy weight, 350 GSM 80% cotton 20% recycled polyester anti-pill CVC fleece
Pullover hood, drop shoulder, inset sleeves, kangaroo pocket, no drawcord, hem and sleeve 2x2 ribbing, self-fabric lined hood, preshrunk to minimise shrinkage 5172 Box Minus Hood [-4cm] Men’s SML - 3XL | Wo’s XSM - 2XL
Embrace warmth and sustainability with this mid-heavy weight hood. Crafted from cotton rich anti-pill fleece, complete with a lined hood.
Tailored in a premium 400 GSM heavy weight cotton-rich blend, and oversized for a looser fit. Featuring a cosy pullover hood with self fabric lining.
This superior hood is our heaviest weight sweat, in a 100% cotton loop back terry. The fabric is multiseasonal, with premium details and a relaxed fit.