Media Kit
We know yachts...
…and connect brands with people who are passionate about yachts.
Driven by Passion
In 2005, at 21 and in my third year of studies, I started this company with a simple desire: to document every superyacht in the world and create a website with daily updates I would want to read myself.
That drive still fuels me and my team today. More than 20 years on, I’m proud that we serve a global community of billionaires, yacht owners, industry professionals, and enthusiasts, and continue to grow as a leading source for superyacht news, intelligence, and insights.
We look forward to working with you.
Merijn de Waard Founder & CEO SuperYacht Times
Leadership Team Shaping the Industry
Francesca Webster Editor in Chief SuperYacht Times
The editorial team is led by Francesca Webster, who brings over a decade of experience in the superyacht and maritime industry. She oversees the brand’s editorial vision across digital and print platforms while helping shape its global presence and reputation.
Ralph Dazert Head of Intelligence SuperYacht Times
Ralph Dazert has been in charge of the intelligence team since 2018 and is a recognised expert on the superyacht market. Combining a data-driven approach with an extensive network, he and his team have built what is now the largest superyacht database in the industry.
Our
Mission
The Trusted Voice of the Superyacht Industry
SuperYacht Times is your go-to source for superyacht reporting, insights and intelligence.
Whether you’re looking to raise brand visibility, generate high-value leads, or reach new buyers, SYT offers powerful access to those who drive the market: UHNWIs, yacht owners, senior executives, captains, and industry professionals.
What sets SYT apart:
– A unique combination of independent journalism & verified market intelligence
– Direct reach into the global ownership community
– Data-led insights that support marketing & sales decisions
Audience Highly Engaged, Global Audience
SuperYacht Times connects brands with an audience of yacht owners, senior decision-makers and professionals from across the yachting industry.
Brand Authority Preferred Partner for Major Events
Digital
6.5M web sessions per year
Print 42k+ annual print circulation
Intelligence 20+ years verified data
Events
3 events per year
4,000+ stories every year
987k+ followers across social media
51 countries reached 11 print issues per year
14,000+ yachts tracked 4,800+ yacht owners
1400+ attendees 6M+ Reach on social media
Digital
Digital Multi-Platform Brand Reach
SuperYacht Times is the leading online destination for superyacht news, insights, and industry intelligence, connecting professionals, owners, and enthusiasts worldwide.
Website | Social Media | Newsletters
Across our digital platforms, your brand reaches key stakeholders in the superyacht sector right when you need it.
Digital Partner Content
Capture attention and promote your brand with sponsored content crafted by our editors, fully SEO-optimised for maximum impact.
Online Article
Your story, expertly told.
An in-depth article about your brand or latest project. Developed in collaboration with the SYT editorial team, each piece is designed to align with your objectives while engaging our global audience.
Every article is promoted and published via the following channels:
– superyachttimes.com
– 2 x SYT Daily newsletter
– 2 x Instagram (Stories)
– 2 x LinkedIn
– 2 x Facebook & X
Digital Display Banners
Reach thousands of industry decision-makers daily and drive clicks to your chosen destination. Link directly to:
– Your website or landing page
– Web forms
– Lead-generation pages
– Event registration & booking pages Campaigns can also be geo-targeted, ensuring your message reaches audiences in your key markets.
11k+ visitors daily
Digital Premium Ad Solutions
Bring your brand to life with ads that capture attention and engage your audience.
– Fluid Ad
- High Impact Banner - Full Spread Banner - Frame Article / Video Spotlight - XL Video / Quiz / Featured Yachts / Mini Story
– Yacht Slider – In-page video
Digital Newsletters: SYT Daily
The essential daily briefing for the superyacht community, delivering the latest news, market updates, and insights direct to your inbox.
Monday to Friday, this newsletter showcases superyacht launches, sales and market activity, industry insights, videos, and stunning photography. It connects with our most loyal readership including captains, owners, brokers, builders, designers, and yachting professionals.
Banner Ads & Brokerage
Put your brand in front of your target market for a full week:
– Top banner: Maximum visibility at the start of the newsletter
– Middle banner: Engage readers as they scroll
– Yacht Listing: Take advantage of an average 450+ weekly clicks
Banners and listings link directly to a webpage or your choice & ensure your message reaches our highly targeted, professional audience.
Digital Newsletters: Yacht Charter Market
A weekly newsletter featuring market trends, expert interviews, and indepth articles for professionals navigating the fast-moving charter landscape.
Each week, the Yacht Charter Market newsletter delivers exclusive stories from the charter sector, interviews with key players, market updates, and insights to a focused audience of charter brokers, owners, and industry professionals.
Brokerage & Sponsorship
Gain high-impact exposure through:
- Yacht Listing: 1 x weekly listing including company logo and direct link to webpage of your choice.
- ‘Presented by...’ Sponsorship: Premium ad space at the heart of the newsletter (text & image), logo and headline at the top of the newsletter and direct links to your landing page.
5.6k+
Subscribers
Digital Newsletters: How to Build It
How to Build It is our new, bi-weekly technical newsletter aimed at professionals involved in the design, construction and refit of superyachts. Each issue goes behind the build of notable projects and explores the latest innovations shaping the industry.
Product Listing & Sponsorship
Reach the designers, builders & refit teams:
- Product Listing: Featured placement in 4 consecutive newsletters (one product only) including product image, product description, company logo plus a link to your webpage.
- ‘Presented by...’ Sponsorship: Premium ad space within the newsletter body (text & image), logo and headline at the top of the newsletter and direct links to your landing page. New for 2026
2x Per Month
Digital Brokerage
Superyachttimes.com boasts the largest online marketplace for yachts over 24 metres, with more than 2,200 yachts currently listed for sale.
Premium Listing
Get your yacht seen by the right people. Take advantage of:
– Brochure, specs and deck plan requests direct from your listing
– Broker logo showcased alongside the yacht’s name
– 1 x ‘New to Market’ article crafted by our editorial team
– Article promotion across social media platforms
– Featured placement in SYT Daily newsletter
Featured Listing
61k+ monthly views on the SYT Home Page
Maximise your yacht’s visibility when it matters most. Benefit from:
– One month of featured placement on homepage and all yachts- for-sale pages
– Showcase your company logo
– Display 5 preview photos
– Boost exposure during key periods, such as boat shows
Digital Social Media
Every day, we engage a global audience across all major social media platforms with the latest news, photos, videos and industry content.
Showcase Your Brand:
– Easily shareable content across multiple platforms
– Opportunities for brand exposure and thought leadership
– Targeted reach to owners, brokers, and industry professionals
Available formats:
- LinkedIn post
– Facebook post (including an X post)
– IG post (reel / carousel) or story
Digital Premium Company Profile
5k+ Companies Listed on SYT
Make your brand easier to find with an online presence that works year-round.
With a premium profile you can feature:
– Logo plus short company description
– Full contact details
– Links to social media pages & your news articles on SYT
– Plus, add up to 3 embedded keywords to boost your SEO
Your profile page will also appear at top of the company directory, the featured company section (rotating) and in all your articles.
Reference Yachts List
For refit shipyards and suppliers: Upgrade your profile with a display of your reference projects.
Where your projects appear:
– On your profile: a carousel of your reference yachts
– On yacht profile pages: a credit with a description of your work
With many yacht pages generating thousands of page views each year, this option offers both increased visibility and credibility,
Digital Video Production
SuperYacht Times produces custom videos that showcase your brand’s message while maximising reach.
39.8k
Subscribers
Watch video
Watch video
Print Your Brand in the Spotlight
Combining premium editorial content with targeted distribution, our print publications deliver both visibility and credibility for your brand.
This is strengthened by media partnerships with leading industry shows throughout the year so you can extend your reach & connect with a high-quality audience in key markets.
SuperYacht Times Newspaper
First published in 2014, the SuperYacht Times newspaper is the leading publication of its kind, providing comprehensive coverage of the global superyacht industry. Each issue includes:
Yacht launches and industry updates
Features on design and innovation
Market insights and trends
Owner profiles and key figures
Emerging developments across the superyacht sector
4x per year 9,000 Readers / Issue
How to Build It
Our How to Build It magazine, explores the technical side of yachting. Edited by renowned superyacht journalist Justin Ratcliffe, it is the leading publication for yacht builders and technical professionals. Key topics include:
Yacht builder case studies Sustainability initiatives
Propulsion systems & technology Emerging trends and industry developments
Features on design and engineering innovations
3x per year 4,500 Readers / Issue
Publication Schedule: Market Reports
Our market reports, including The State of Yachting, give readers a clear view of the superyacht industry and its key market segments. Built on reliable data and expert analysis, they highlight the trends and movements shaping decisionmaking across the sector.
The State of Yachting
Bespoke Content Solutions
Content designed with your goals in mind. Our experienced in-house team partners with you to develop customised solutions that engage your audience and drive results, including:
....and much more
White papers
Print inserts Wrap
Intelligence
Intelligence SuperYacht iQ
This annual subscription offers exclusive access to the SuperYacht Times database, the largest superyacht resource in the industry.
– Make smarter decisions with a comprehensive view of the global fleet
– Spot opportunities early through live market activity of listings, price changes, launches & deliveries
– Strengthen pitches and negotiations with verified owner data and sales history
– Track fleets and individual yachts in real-time
– Share insights easily with branded, client-ready reports
14,000+ superyachts 900+ in build 4,800+ Yacht owners 16,000+ Sales & Deals
Intelligence
All-in-One Subscription
Drive growth with powerful insights tailored to your business needs:
– 14,000+ yachts complete with specs & sales history
– Refit & maintenance data
– Live market updates
– Verified owner and fleet information
– Real-time AIS tracking by yacht or fleet
– Shipyard & brokerage insights
– Branded presentations shared via link or PDF
– Custom reporting & dashboards
– Access via desktop & mobile app
Intelligence
API Subscription
Access the SYT database from within your own systems. Our API lets you combine trusted yacht intelligence with your existing data, opening up valuable new use cases. Yachts API Retrieve everything from vessel dimensions and performance specs, to current market listings and historical transactions.
Company API
Access structured profiles of shipyards, marinas, refit yards, designers, and brokerage companies worldwide.
Intelligence
SYT Strategy
The strategic advisory arm of SuperYacht Times, working with investors, shipyards, marina operators and governments.
Backed by an experienced team of industry specialists, its work focuses on testing assumptions against how the market operates in practice.
Key areas supported:
– Investment & Commercial Due Diligence
– Market & Competitive Strategy
– Marina & Infrastructure Advisory
– Brand & Positioning Intelligence
Events
Events
Asia-Pacific Superyacht Summit
7 & 8 May, 2026 Kobe, Japan
Launched in 2024, this summit has quickly positioned itself as a cornerstone of the industry calendar, uniting key stakeholders to strengthen the region’s position as both a superyacht market and a world-class cruising destination.
175+ attendees
Events Gulf Superyacht Summit
24 & 25 November, 2026 Dubai, UAE
Now established as the leading forum for exploring the region’s expanding role in the global industry, this event delivers high-level networking opportunities while encouraging collaboration and knowledge sharing.
250+ attendees
Events
SuperYacht Times Party
18 November, 2026 Amsterdam, Netherlands
Each year, SuperYacht Times hosts an exclusive party that brings together professionals from all corners of the industry. This event is a highlight of the annual calendar, offering unique networking opportunities in a relaxed, engaging atmosphere.
1,000 attendees
Testimonials Trusted by Professionals Across the Industry
We have worked alongside T for many years editorially, and have always found the team very knowledgeable with utodate information. The newsaer is widely read, and has even yielded a charter enuiry following an interview with one of our clients.
When it comes to market intelligence, iQ is unrivalled. The information is well researched and accurate; it's the yachting version of Bloomberg, the Financial Times and the Economist, all rolled into one.
ueracht iQ has changed our way of doing business. ccurate information, in deth knowledge of the market and the latest develoments only a click away. trongly recommend industry rofessionals to try it out
We know yachts.