BE MAKEBRAVE,SOME WAVES. SPRING/ SUMMER 24
L E
TOBEBRAVEIST OBANIATSUSEB
THE BRAVE BRAND FOR KIDS
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L E
TOBEBRAVEIST OBANIATSUSEB
WE ARE SUPERREBEL FOR A REASON.
IN 2016 WE CREATED THE ICONIC SUPERREBEL® KIDSGEAR BRAND. A SPORTS AND STREET COUTURE BRAND DESIGNED FOR REBELLIOUS KIDS. WE’RE NOT A FASHION BRAND, BUT A FASHION STATEMENT. BOLD, OUTSPOKEN, SMART AND STYLISH ARE THE VALUES FOR THE DESIGN OF EVERY COLLECTION. BESIDES THIS WE IMPROVE ON QUALITY ALL THE TIME AND TRY TO BE AS SUSTAINABLE AS POSSIBLE BECAUSE WE LOVE TO PROTECT THE PLANET FOR OUR KIDS AND THEIR KIDS. WE BELIEVE IN SELECTIVE DISTRIBUTION.
SO YOU WON’T FIND SUPERREBEL ON EVERY STREET CORNER. THE MARKETING COMMUNICATION STRATEGY IS MAINLY FOCUSED ON AMBASSADORS AND INFLUENCERS (SUPERREBEL ARMY, KIDS OF CELEBRITIES AND TALENTS). SOCIAL MEDIA AND PARTNERSHIPS ARE MAINLY USED TO BUILD THE BRAND AND WE ALWAYS WORK TOGETHER WITH THE BEST AVAILABLE PHOTOGRAPHERS. IT’S OUR AIM TO BECOME THE COOLEST BRAND FOR KIDS ON THE PLANET. LOVED BY KIDS AND THEIR PARENTS.
SuperRebel Kidsgear is the ‘The Brave Brand for Kids’, best known for its streetwear and sports apparel. Today, the SuperRebel Kidsgear collection includes apparel and accessories for kids. For SuperRebel Kidsgear, jackets symbolize perfect childhood, where a little raw effect is not only expected, but also desired. We bring innovative fabrics and bold designs are the key to success. Comfort is an essential element in children’s collections, the shapes and fabrics are carefully chosen to ensure comfort and functionality without sacrificing style.
The brand’s SS24 collection combines resistance and comfort with an unique design style, while the shapes and colors are inspired by the imaginary world of brave boys and girls. Using striking colors and never being childish. In terms of sizes and wearability we bring a broad junior collection line (6-16 years) which includes ready-to-wear and accessories. In the winter collections there are skiwear capsules while in the summer there are beachwear capsules. Mainly the materials used are jersey and fleece as well as nylon and neoprene to ensure greater comfort and a better fit.
Today children want to be cool in their own way: active, full of enthusiasm and desire, free to explore the world. For this reason SuperRebel Kidsgear has a unique identity and is now an internationally loved brand.
We are ready for spring/summer 2024. For more information or pr/ marketing enquiries please contact Charlotte Varossieau (charlotte@superrebel.com). Enjoy the new collection.
R401-5004-988
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INTERNET AND SOCIAL MEDIA:
OFFICIAL WEBSITE/SHOP:
WWW.SUPERREBELKIDSGEAR.COM
FACEBOOK:
WWW.FACEBOOK.COM/SUPERREBELKIDSGEAR
INSTAGRAM:
WWW.INSTAGRAM.COM/SUPERREBEL_KIDSGEAR
SUPERREBEL KIDSGEAR IS A REGISTERED TRADEMARK. SUPERREBEL KIDSGEAR IS A JOINT-VENTURE BETWEEN JOLO FASHION GROUP AND SUPERREBEL GROUP.