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2026 No Reset Year

Just More Challenges

The apparel sector has not really reset since COVID. It has been more of a slow adjustment. Costs went up first, then demand softened, and confidence never quite came back. By 2025, most retailers and manufacturers were working with very little buffer.

2025 was a tough year. Not dramatic, just consistently tight. Rent, labour and freight all crept up, while customers tightened spending.

Going into 2026, there was a view that things might settle a bit. Not bounce back, but at least become easier to read.

For a short time, that looked likely. There were small signs of improvement. Some lift in trading, some steadier economic signals. After a few uneven years, it felt like things might level out.

That has changed. The Iran conflict has pushed oil prices up again, and that is starting to come through in costs.

In New Zealand, cost increases tend to show up quickly. Fuel feeds into both business costs and household budgets. In the fashion industry, change doesn't happen all at once. It works its way through, looking ahead to the seasonal changes.

Freight is usually where it starts. Then suppliers adjust pricing. Then local transport costs follow. By the time the product lands in store, the cost is already built in. At the same time, customers are reacting, cautious about spending, and worried about ongoing fuel increases and the impact on disposable income. When fuel prices rise, spending usually tightens.

That puts a bit more pressure on how to manage 2026.

Lead times cost more. Air freight

becomes harder to justify. Slower shipping ties up cash. Buying needs to be closer to what will actually sell, because mistakes cost more. Range planning becomes tighter. There is less room to carry excess.

It also changes the day-to-day decisions.

Ranges tend to narrow. Core product becomes more important. Pricing needs to make sense quickly. Stock needs to move. Holding onto it for too long is expensive, and discounting is harder when margins are already thin.

Positioning becomes clearer as well. Value tends to hold its place. Premium can work if it is well defined. The middle is where it gets harder, especially when customers are weighing purchases more carefully.

There is also a shift in how businesses are working together.

Retailers and manufacturers are having more direct conversations about cost, timing and volumes. Some of these discussions might have waited in a steadier market. Now they are happening earlier. This directory sits in that kind of year.

The next 12 months are unlikely to be smooth. There will be periods when things ease, and others when pressure returns. Fuel, freight, and consumer spending are all likely to fluctuate. Retailers and manufacturers who assume it will settle quickly may find themselves reacting late. Those who keep a closer handle on costs and stay clear on what they are offering will be in a better position to adjust as things shift.

The risk is not the initial shock. It is expecting things to return to normal too quickly, when the experience of

Photography: @carl.niklas

CD/Styling/Production: @mollyroseapple @agency___m

Makeup: @w___uan

Hair: @ermishinalice

Photography Assistant: @finnbruecher

the past few years suggests otherwise. Some businesses use periods like this to reset how they buy, how they range, or where they sell. Others find new channels, new customers, or different ways to move product. The conditions are not easy, but they do tend to open up space for those willing to change direction.

FREE MEMBERSHIP

The Fashion Council of New Zealand is the result of the demise of FINZ which left a gap in the industry and is managed by New Zealand Apparel Magazine whose 50+ year history of working with the New Zealand fashion industry ideally places them as a conduit to encourage networking in the industry through Fashion Council of New Zealand.

Membership is free, with members drawn from across the fashion, supplier, education, training, textile, service and retail sectors. When we look at the fashion industry, we are viewing ‘fashion’ as encompassing the entire spectrum of the value chain. From students to independent retailers, to multinational brands. From pattern makers to equipment service providers, independent single retail outlets to vertical chains.

Membership provides acces to networking, industry insights and out international professional network to develop or enhance business collaborations. Membership means that you are part of the fashion community in New Zealand and gives you a voice. The Fashion Council of New Zealand is here to support both established and emerging designers, suppliers and retailers.

This site is a free resource portal for all those involved in the fashion industry in New Zealand. It is a place to network, to find suppliers, to upskill through training and education and for designers and retail buyers alike to network and talk fashion.

During the coming weeks, this site will be populated with contact information across the spectrum of the industry. In effect a complete one-stop resource for the fashion industry. Whatever it is you want to find, you will find it here. With planned workshops, forecasting and trend information, and business advice this resource is being built to help sustain the fashion industry in New Zealand.

Music sets the tone. A music licence gives peace of mind.

From the moment your customers walk in, music sets the tone. It creates energy, reflects your brand. When you play music in your store, a OneMusic licence ensures you’re doing it the right way - simply, legally, and fairly.

ESSENTIAL FOR FASHION RETAILERS, BOUTIQUES

& APPAREL STORES

Playing music in a business is different from listening at home. A OneMusic licence covers the rights you need to play music across your premises - helping you avoid compliance risks while supporting the artists who make the music you and your customers love.

Create atmosphere

Define the vibe and energise the shopping experience. Music makes spaces feel welcoming, vibrant, and memorable.

Stay compliant

Avoid legal risks and protect your brand with the permissions to play music in public spaces. No guesswork, no gaps.

Support artists

Your licence helps ensure songwriters, composers, and recording artists are paid for their work. Royalties. That’s what we do.

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WINNING WITH AI RETAIL INTELLIGENCE THE FUTURE OF LUXURY:

THE NEW ERA OF LUXURY RETAIL

Luxury retail has entered a new phase. While the category continues to show strong growth, the path to winning is becoming more complex. Several forces are reshaping the market:

Digital Acceleration

Online channels continue to gain importance for luxury consumers. Digital experiences are no longer secondary to the boutique—they are a core part of how customers discover, research, and purchase luxury goods.

Regional Demand Shifts

Luxury demand is increasingly uneven across regions. Economic conditions, tourism patterns, and currency fluctuations all influence where spending is strongest, requiring brands to adapt their strategies market by market. Data-driven Decision Making

Luxury brands are investing heavily in technology and AI to better understand their customers, competitors, and product performance. Data has become essential for navigating an increasingly dynamic market.

Success in this environment requires more than brand heritage or creative vision. It requires real-time insight into what is happening across the global luxury landscape.

DIGITAL TRANSFORMATION IN LUXURY

Luxury brands have always excelled at delivering highly personalized in-store experiences. Today, the challenge is extending that same level of precision and relevance into digital and omnichannel environments.

Consumers expect seamless interactions across boutiques, ecommerce, wholesale partners, and marketplaces. They also expect brands to understand their preferences and respond quickly to shifts in demand. This is where retail intelligence becomes essential.

By adopting advanced data and analytics platforms, luxury brands gain visibility into the broader market—allowing them to track competitors, monitor pricing, and understand how assortments are evolving across channels and regions.

Brands that embrace these capabilities can make faster, more confident decisions while keeping the customer at the center of their strategy.

HOW AI RETAIL INTELLIGENCE DRIVES COMPETITIVE ADVANTAGE

To stay competitive, luxury brands must align their directto-consumer, wholesale, and marketplace strategies with what is happening in the broader market. Retail intelligence enables brands to:

• Benchmark pricing and positioning against competitors

• Understand assortment trends across regions and retailers

• Identify emerging product opportunities

• Maintain consistency across sales channels

These insights allow teams across merchandising, pricing, ecommerce, and wholesale to operate with a shared view of the market.

Instead of reacting to changes after they happen, brands can anticipate trends and adjust their strategies in real time.

KEY USE CASES FOR LUXURY BRANDS

Retail intelligence delivers actionable insights across several critical areas.

Omnichannel Price Benchmarking

Luxury brands must carefully manage pricing across regions, channels, and partners. Retail intelligence allows teams to track competitor pricing and monitor their own products across multiple retailers to ensure consistent positioning and protect brand equity.

Competitor and Market Trend Monitoring Luxury is one of the most competitive segments in retail. Retail intelligence allows brands to track competitor assortments, identify emerging trends, and understand how similar products are being positioned in the market.

Wholesale and Marketplace Visibility

Many luxury brands rely on wholesale partners and marketplaces to reach global audiences. Retail intelligence provides visibility into how products appear across these platforms, helping brands optimize partnerships and identify new opportunities for distribution.

Product Positioning

Luxury brands can analyze how their products are presented across retailers and territories to ensure alignment with their desired positioning. This visibility helps maintain a consistent brand narrative across the market.

RETAIL INTELLIGENCE IN ACTION

Retail intelligence enables faster, more confident decision making.

One global retailer leveraged EDITED’s AI-driven retail intelligence platform to quickly identify regional price differences across markets. With real-time insight into competitor pricing, regional teams were able to adjust pricing strategies immediately rather than waiting for manual analysis.

In a market where timing matters, the ability to act on insights quickly can make a significant difference in performance.

CONCLUSION

Luxury has always been defined by craftsmanship, heritage, and brand storytelling. Today, data is becoming just as critical to success. Retail intelligence gives brands the ability to understand their market, respond to change quickly, and deliver the elevated experiences luxury customers expect.

The brands that win will be those that combine creativity with data—using real-time insights to guide strategy, optimize assortments, and stay closely connected to their customers.

In a rapidly evolving luxury landscape, retail intelligence is no longer optional. It is a foundational capability for brands that want to lead the next era of luxury retail.

CRAFT, IDENTITY & EXPRESSION

Founded in 2023 by designer Amanda Cheng, ARCUS Paris is an independent eyewear brand redefining sunglasses at the intersection of fashion, jewellery and art.

As a graduate of Istituto Marangoni (2019), Cheng developed her creative practice across fashion, design, and fine craftsmanship, and has approached design through a lens of artistry, emotion, and precision. Raised in a traditional environment where appearance and restraint were emphasised, Cheng sought ways to express individuality without irreversible change. The concept for ARCUS originated from a personal and symbolic moment, a dream in which she pierced her own eyebrow.

Pierced sunglasses became her medium to convey boldness while maintaining flexibility and control. Each design reflects a balance between refinement and experimentation, embracing imperfection as a form of beauty. Cheng maintains a hands-on

approach across all aspects of the brand, from design and production to communication and visual storytelling, ensuring a cohesive and deeply personal vision.

Each pair of ARCUS sunglasses is handcrafted and hand-pierced, designed to be more than accessories.

All pieces are made-to-order, with a production timeline of 15 to 20 days, reinforcing the brand’s commitment to craftsmanship and exclusivity.

Frames are sourced from highquality deadstock originally produced for luxury houses and finished with stainlesssteel piercings, and all designs meet European sun protection standards.

With new styles released monthly online, ARCUS Paris has continued to evolve as a contemporary design label that merges artistry with technical precision.

TRADEMARK WARS: APPAREL LESSONS LEARNED FOR 2026

Last year was a masterclass in what happens when brand ambition outruns trademark discipline. In this feature, we take a look at what went wrong, what the courts said in some cases, and the battles currently in motion. We also deep dive into what every retailer can consider when protecting their brand for the year ahead.

KATY PERRY V KATIE PERRY

Australian designer Katie Taylor launched a fashion label KATIE PERRY in 2007 and applied to register it as a mark for clothing in late 2008, by which time she knew of the US singer Katy Perry. The singer’s company later sought cancellation of Taylor’s registration, alleging the singer’s reputation in Australia pre-dated and extended into clothing.

The Full Federal Court upheld the cancellation ground, finding that the singer’s fame could reasonably cause confusion in the clothing field and that Taylor had registered despite knowledge of that reputation. Taylor has appealed to the High Court.

In practical terms, if the High Court sides with the singer, supermarkets will need tighter clearance protocols for new lines, especially influencer collaborations, lifestyle subbrands, and merchandise crossovers. Fame, in 2025, may travel faster and wider than packaging design ever could.

SWIM SHADY VS SLIM SHADY

A Sydney couple selling beach umbrellas under the ‘Swim Shady’ brand are currently going headto head in an international legal battle with US rapper Eminem, who claims the brand name closely

resembles the term ‘Slim Shady.’

Earlier this year, the brand filed a trademark in the US for the term "Swim Shady", which was granted. Shortly afterwards, Eminem's team filed a petition to cancel the trademark. Eminem objected to the ‘Swim Shady’ trademark on several grounds, including one relating to consumer law: that the umbrella brand could mislead or deceive customers into thinking they’re buying a product associated with the rapper. He also accused the Sydney-based brand of creating a "false association" with the rapper. Eminem continues to sell official Slim Shady apparel and merchandise – one of several income streams that has built his net worth to a reported $US250 million.

Eminem trademarked the name Slim Shady in the US in 1999 with the release of his album at that time. However, he only filed a trademark for the Slim Shady name in Australia in January 2025.

Swim Shady contends the two parties are in significantly different industries, and that a beach and lifestyle wear retail brand in Australia is unlikely to be confused with the alter ego of a US rapper. Swim Shady has also filed non-use applications against Eminem’s Shady and Shady Limited trademarks in Australia, arguing they have not been consistently used.

Continued from pg. 11

NIKE ‘TOTAL 90’ TRADEMARK

Most recently, Nike lost the trademark rights to its Total 90 (T90) brand due to failing to maintain the trademark registration. In a twist of events, ‘Total90 LLC’ commenced legal action against Nike, alleging trademark infringement related to recent T90 releases.

The Nike TOTAL 90 dispute is a powerful reminder that trade marks require active care. Too often, particularly during economic downturns or internal restructuring, companies treat trade mark maintenance as a dispensable line item. Registrations are allowed to lapse on the assumption that the brand is dormant, the market has moved on, or that no one else will be interested. But as this case illustrates, the moment protection drops away, the door opens for third parties to move in.

When that happens, a business is left relying entirely on its ability to prove continued use of the mark. That is a difficult evidentiary burden. In Nike’s case, the company is relying on the argument that its TOTAL 90 mark had remained in commercial circulation, even if in a more limited way and even if its registration was allowed to lapse. That continuity of use enabled Nike to further argue that it had not abandoned its rights, despite the registration having lapsed. But most businesses, particularly

those managing large or historic portfolios, would struggle to meet that standard.

Courts do not accept symbolic or contrived acts of ‘defensive’ use. They look for genuine, good-faith trading activity that demonstrates the brand remains alive in the market. For heritage brands, the challenge is even greater. A once-famous name may not be enough; historic recognition does not translate into current legal protection. A mark that has not been used for several years, or whose use cannot be substantiated through proper records, is treated as abandoned.

This case underscores a broader truth about brand stewardship: maintaining registrations and documenting use is far more cost-effective, and strategically prudent, than attempting to revive rights after they have been lost. A lapsed registration invites conflict. Rebuilding a rights position requires expensive legal action, exposes the company to uncertainty, and risks the loss of valuable brand equity built over decades.

At a time when businesses are increasingly reviving legacy lines, re-entering markets, and mining their archives for nostalgic branding opportunities, the lesson is especially important. Companies must treat trade mark maintenance as an essential asset management function, not an optional expense. A modest investment in renewal fees and record-keeping today will always be cheaper than litigation tomorrow.

WHAT EVERY APPAREL BRAND SHOULD DO IN 2026

You don’t need a law degree to stay out of the next Brand Fails list. Here are three habits every serious brand (and supermarket supplier) should hardwire into their process:

• Build Brand Hygiene: Search it, file it, protect it: Strong brands don’t just happen; they are built on discipline. Before you launch, consult a trade marks expert and run a full clearance search where appropriate. Before you start launching, file to register your mark. Before you scale, lock in layered protection: trade marks for your name and cues, design rights for shape and packaging, copyright for artwork.

• Prove it and play it straight: Bad records can lose otherwise strong cases. Keep dated packaging, shelf photos, ads, invoices, and sales data to show genuine use. And when you make statements to regulators or courts, keep them honest. Exaggeration kills credibility. Integrity is part of your IP armour; brands that bluff rarely survive scrutiny.

• Design for enforcement and teach your team: If it’s not built to be defended, it’s built to be copied. Train your marketing and buying teams to spot red flags, whether that is copycat “dupes” or risky influencer tie-ins. A onepage “don’t do this” sheet can save you a year in litigation. Make sure your manufacturer, supplier and distributor contracts clearly identify IP ownership, prohibit unapproved variants, and give you the right to inspect and enforce those rights.

THE GROWTH CATEGORIES SHAPING FASHION’S NEXT PHASE:

JEWELRY, WATCHES, AND HANDBAGS

Across the fashion industry, growth is increasingly concentrating in a few highvalue accessory categories. While apparel continues to shift with seasonal trends, jewelry, watches, and handbags are emerging as consistent drivers of both revenue and margin.

Consumers are treating these products differently from traditional fashion purchases. Rather than seasonal items, they are often viewed as investment pieces or status purchases that deliver long-term value. This shift is reflected in market forecasts, with several reports projecting that jewelry, watches, and handbags will deliver some of the strongest category growth through 2028.

For brands and retailers, the opportunity is clear. The more

important question is how the companies winning in these categories are approaching pricing, assortment, and product strategy.

WHY JEWELRY, WATCHES, AND HANDBAGS ARE OUTPERFORMING

Industry forecasts point to strong momentum in these accessory categories over the next several years.

The global watches and jewelry market is projected to grow from roughly $271 billion in 2023 to nearly $384 billion by 2030, representing a 5.2% compound annual growth rate (CAGR).

Jewelry alone is expected to grow at roughly 5–6% annually through 2028, making it one of the fastestgrowing areas in fashion.

Handbags are showing similar strength. The luxury handbag segment is forecast to grow at approximately 7%–8% annually, adding billions in market value over the next several years.

Several factors are driving this momentum.

Accessories allow consumers to refresh their wardrobe without purchasing a full outfit. A new handbag or statement necklace can instantly elevate an existing look, making these items attractive even when discretionary spending is tighter.

They also carry strong emotional and symbolic value. Jewelry and watches are frequently purchased to mark milestones or celebrations, while handbags often serve as visible expressions of personal style and brand affinity.

For brands, this creates a powerful combination of repeat demand, strong margins, and brand storytelling opportunities.

WHAT WINNING BRANDS ARE DOING DIFFERENTLY

The brands seeing the strongest performance in these categories are not simply expanding their product lines. They are executing with discipline across pricing and assortment strategy. One common approach is building a clear pricing architecture. Leading brands typically structure their assortment across three tiers: an accessible entry point, a core midtier range, and a premium offering that reinforces brand equity. This allows brands to attract new consumers while maintaining strong margins on higher-end products.

Another important strategy is focusing on hero products rather than broad collections. Many successful handbag brands build momentum around a single silhouette, expanding it through

new materials, sizes, and seasonal colorways. Jewelry brands often follow a similar model by evolving signature designs into multiple collections.

Finally, scarcity and storytelling play an increasingly important role. Limited releases, capsule collections, and collaborations help create demand while reinforcing a brand’s distinct identity. In categories where emotional appeal matters as much as functionality, this narrative can significantly influence purchasing behavior. These strategies help brands maintain pricing power while continuing to drive excitement around the category.

WHERE THE NEXT OPPORTUNITIES ARE EMERGING

While the categories themselves are growing, the biggest opportunities lie within specific segments.

One of the fastest-growing areas is branded jewelry, which has been expanding at roughly 8% annually in recent years, significantly outpacing unbranded products.

Consumers are increasingly drawn to recognizable design signatures and brand heritage when making jewelry purchases.

Another opportunity lies in accessible luxury handbags, where brands offer high-quality products at price points that appeal to aspirational consumers. This segment continues to attract younger shoppers who want the prestige of luxury without the highest price tiers.

There is also increasing momentum around trenddriven subcategories, including distinctive chain jewelry, statement earrings, sculptural handbag shapes, and unique materials. Brands that identify these trends early are often able to capture demand before the market becomes saturated. Understanding where competitors are investing, how pricing strategies are evolving, and which product segments are gaining traction is becoming critical for brands looking to expand in these categories.

HOW EDITED CAN HELP

As jewelry, watches, and handbags become increasingly important growth categories, brands need deeper visibility into how the market is evolving.

Retail intelligence allows brands to monitor competitor assortments, track pricing architecture across markets, and identify emerging trends before they reach saturation. This insight helps brands refine their category strategies, balance entry and premium price tiers, and identify product opportunities aligned with market demand.

By combining creative direction with real-time market data, brands can approach these accessory categories with greater confidence, positioning them not simply as product extensions but as long-term growth drivers.

ADVANCERETAIL TECHNOLOGY

8 Rockridge Avenue, Penrose, Auckland, 1061, New Zealand

Contact: Neil Ruthven

T: +64 9 980 4580

E: info@advanceretail.com

www.advanceretail.com

Category:

• POS

• Technology

Brands:

• AdvanceRetail

• IslandPacific

AGE EYEWEAR

7 Hughes Terrace, Te Atatu Peninsula, Auckland, 0610, New Zealand

Contact: Hollie Reedy

T: +64 21 607 073

E: sales@ageeyewear.com www.ageeyewear.com

Category:

• Accessories

Brands:

• Age Eyewear

• Daily Eyewear

AUCKLAND FABRIC PRINTERS

21 Lovegrove Crescent (Dock 7), Otara, Auckland, 2023, New Zealand

Contact: Paul Onion

T: +64 9 274 4100

E: paul@afprinters.co.nz

www.aucklandfabricprinters.co.nz

Category:

• Embroidery/Screenprinting

• Manufacturers

• Textiles

ALESSANDRA

37 Mollison Street, Abbotsford, Melbourne, 3067, Australia

Contact: Hazel Mako

T: +61 39 429 9199

E: hello@alessandra.com.au

www.alessandra.com.au

Category:

• Accessories

• Childrenswear

• Menswear

• Womenswear

ALISON BLAIN DESIGNER

9 Azores Way, Welcome Bay, Tauranga, New Zealand

Contact: Alison Blain

T: +64 21 614 808

E: alison@alisonblain.co.nz

alisonblain.co.nz

Category:

• Alterations/Sampling

• Bridal

APPAREL 21

2-101 Cremorne Street, Richmond, Australia T: +61 8 841 59800 www.apparel21.com

APPARELHR LTD

12 Eglon Street, Parnell, Auckland, New Zealand

Contact: Julie Malone

T: +64 21 156 0111

E: apparel@apparelhr.com

www.apparelhr.com

Category:

• Alterations/Sampling

• Bridal

• Grading

• Intimates/Swimwear

• Knitwear

• Manufacturers

• Pattern Maker

• Services

• Sourcing

• Sportswear

• Womenswear

APL GROUP PO Box 201138 Auckland Int Airport, Auckland, New Zealand

Contact: Wendy Haresnape

T: + 64 9 526 1913

E: wendy@apparelline.co.nz www.apparelline.co.nz

Make life easier with one integrated software solution to help you manage all the moving parts of your retail business. Purpose-built for the fashion industry, Apparel helps you monitor, manage and find efficiencies to help you grow.

BEE DEE BAGS

7 Volkner Place, Rosedale, Auckland, 0632, New Zealand

Contact: Elna Du Toit

T: 0800 232 710

E: sales@beedeebags.co.nz

www.beedeebags.co.nz

Category:

• Packaging & Labelling

• Wholesalers

Brands:

• Bee Wrap

• TrendCups

• Bee Dee Bags

• NaturalPak

BESS

105B Piha Road, RD2, Piha, Auckland, 0772, New Zealand

Contact: Nicole Sykes

T: +64 21 074 1300

E: nicole@bess.studio

www.bess.studio

Category:

• Accessories

• Textiles

Brands:

• BESS

BOUJEE BOUJO

43 East Street, Pukekohe, Auckland, 2120, New Zealand

Contact: Joshua Boulton

T: +64 21 0268 6017

E: boulton.joshua.g@gmail.com www.boujeeboujo.com

Category:

• Alterations/Sampling

• Menswear

• Pattern Maker

CAITLAN MITCHELL PHOTOGRAPHY

Contact: Caitlan Mitchell

T: +64 21 615 316

E: caitlan@reviewmags.com www.caitlanmitchell.com

THE CARRYBAG COMPANY

Unit D, 6 Kellow Place, Wiri, Auckland, 2104, New Zealand

Contact: Trevor Cox

T: +64 21 939 738

E: trevor@carrybag.co.nz carrybag.co.nz

Category:

• Distributors

• Importers

• Packaging & Labelling

• Wholesalers

CASTLE PARCELS

161 Station Road, Penrose, Auckland, 1061, New Zealand

T: 0800 404 303

E: marketing@posthaste.co.nz

www.castleparcels.co.nz

Category:

• Export/Logistics

CHARLES PARSONS (NZ) LTD

Harbourside Business Park, 525 Rosebank Road

Avondale, Auckland, New Zealand

Contact: Customer Services

T: + 64 9 969 7372

E: info@charlesparsons.com www.charlesparsons.com

IDENTITY SOLUTIONS LTD

10 Gordon Road, Morningside, Auckland, New Zealand

Contact: Simon Wall

T: 0800 285 223

E: info@identitys.co.nz www.identitys.co.nz

company listings

CMT STUFF

3/3 Brick Street, Henderson, Waitakere, 0640, New Zealand

Contact: Christine Leong

T: +64 21 631 363

E: christineleong3615@gmail.com

Category:

• Alterations/Sampling

• CMT

• Manufacturers

• Packaging & Labelling

COUTURE FASHION LIBRARY

4 Thornaby Close, Burnside, Christchurch, 8053, New Zealand

Contact: Zahara

T: +64 21 0238 2815

E: kensingtoncouture@gmail.com www.couturefashionlibrary.com

Category:

• Accessories

• Bridal

• Childrenswear

• Costuming/Costume Hire

• Footwear

• Intimates/Swimwear

• Knitwear

• Millinery/Headwear

• Retailer

• Womenswear

DEMOCRACY LTD

5 Rhinevale Close, Henderson, Auckland, 0612, New Zealand

Contact: Melanie Brown

T: +64 21 481 925

E: melanie@democracyltd.co.nz www.democracyclothing.co.nz

Category:

• Womenswear

Brands:

• Classified

• Democracy

DEVÀL BOUTIQUE

28 Helwick Street, Wanaka, Otago, 9305, New Zealand

Contact: Debbie Lawson

T: +64 27 696 9046

E: debbie.lawson@deval.co.nz www.deval.co.nz

Category:

• Retail

• Wholesalers

Brands:

• AnineBing

• Bash

• Citizens of Humanity

• DEVàL

• Ducie of London

• Frame

• Mother

• Phillip Models

• Zadig & Voltaire

DIRECT SEWING MACHINES

& SUPPLIES

Unit 2A, 8 Corban Avenue, Henderson, Auckland, New Zealand

Contact: Shay Narsey

T: +64 838 8674 or +64 21 274 2910

E: info@directsewing.co.nz www.directsewing.co.nz

DRAPERS FABRICS

394 Khyber Pass Road, New Market, Auckland, 1023, New Zealand

Contact: Chani Balmer

T: +64 9 524 5716

E: shop@drapersfabrics.com www.drapersfabrics.com

Category:

• Haberdashery

• Retailer

• Textiles

• Threads/Yarns/Trimmings

• Wholesalers

Brands:

• Fabric Merchants

ECLIPSE TEXTILES

Unit 2 / 20 Ashtan Place, Banyo, Queensland, 4014, Australia

Contact: Customer Service

T: +61 7 3251 2970

E: eclipse@eclipsetextiles.com.au www.eclipsetextiles.com.au

Category:

• Digital Textile Printing

• Fabric Knitters

• Intimates/Swimwear

• Menswear

• Sportswear

• Textiles

• Wholesalers

• Womenswear

ELIZABETH MACHINES

189 Parramatta Road, Homebush West, Sydney, Australia

Contact: Graeme Baker

T: + 61 02 976 44455

E: graeme@elizabethmachines.com.au www.elizabethmachines.com.au

EMMA LEWISHAM

Shed 15.3 City Works Depot, 90 Wellesley Street, Auckland CBD, Auckland, 1010, New Zealand

Contact: Liam Sharma

T: 045 030 2770

E: liam@emmalewisham.co.nz www.emmalewisham.com

Category:

• Skincare/Beauty/Cosmetics

Brands:

• Emma Lewisham

EMPIRE OF GENIUS

52/70 Kingsford Smith Street, Lyall Bay, Wellington, 6022, New Zealand

Contact: Tymone Winter

T: +64 21 977 29

E: tymone@tymonewinter.co.nz

www.empireofgenius.co.nz

Category:

• Accessories

• Retailer

• Womenswear

Brands:

• Empire of Genius seasonal collections

• Tymone Winter women’s tailoring for event pieces

ESSK

4/273 Arden Street, Coogee, Sydney, 2034, Australia

Contact: Sophie Knapp

T: 046 658 5463

E: essklabel@gmail.com

www.essklabel.com

Category:

• Womenswear

FABRIC MERCHANTS

322 New North Road, Kingsland, Auckland, 1021, New Zealand

Contact: Sales

T: 09 309 4021

E: sales@fabricmerchants.co.nz fabricmerchants.co.nz

Category:

• Textiles

• Wholesalers

FOILPRINT LABELS

82 Coleridge St, Sydenham, Christchurch, 8024, New Zealand

Contact: Ainie Kwok

T: 0800 432 252

E: theteam@foilprint.co.nz www.foilprint.co.nz

Category:

• Packaging & Labelling

GENERAL PRODUCTS

Unit 9, 111 Diana Drive, Glenfield, Auckland, 0627, New Zealand

Contact: Philip Tanner

T: 027 487 9030

E: philip@generalproducts.co.nz

www.generalproducts.co.nz

Category:

• Haberdashery

• Textiles

• Thread/Yarns/Trimmings

GEORGIA JOSEPHINE

62A Marlow Road, Aranui, Christchurch, 8061, New Zealand

Contact: Georgia

T: +64 27 900 5352

E: hello@georgiajosephine.com www.georgiajosephine.com

Category:

• Make Up Artist

• Womenswear

GLOBAL SOURCING EXPO SYDNEY

International Convention Centre, 14 Darling Drive, Darling Harbour, Sydney, 2000, Australia

Contact: Darshana Amarsi

T: (03) 9596 9205

E: sourcingvisitor@iecgroup.com.au

www.globalsourcingexpo.com.au

Category:

• Accessories

• Childrenswear

• Education/Workshops

• Events/Expos/Trade Fairs

• Fashion Agents

• Footwear

• Importers

• Manufacturers

• Menswear

• Retailer

• Sourcing

• Textiles

• Wholesalers

• Womenswear

HAWES AND FREER LTD

10 Gordon Road, Saint Lukes, Auckland, 1025, New Zealand

Contact: Trevor Hookway

T: +64 9 845 3888

E: trevor@hawesandfreer.co.nz

www.hawesandfreer.co.nz

Category:

• Accessories

• Bridal

• Textiles

• Wholesalers

HOKIANGA 3

PO BOX 69, Rawene, Hokianga, 0473, New Zealand

Contact: Judy Cartwright

T: +64 27 261 1696

E: hatsandflowers@xtra.co.nz

www.hokiangahats.co.nz

Category:

• Millinery/Headwear

Brands:

• Hokianga Hats

WANT TO BE IN FRONT OF THE INDUSTRY?

Don’t miss out on the 2027 APPAREL TRADE DIRECTORY

caitlan@reviewmags.com

H.R.B. JACOBI LTD

5F Armstrong Road, Rosedale, Auckland, New Zealand

Contact: Elizabeth Jacobi

T: +64 9 483 7069

E: info@hrjacobi.co.nz hrbjacobi.co.nz

Brands:

• Blue Bunny

• Fab Habitat

• Rubbabu

• HRB Homeware

• Imababywear

• Klin

Category:

• Childrenswear

• Distributors

• Importers

• Knitwear

• Schoolwear

• Textiles

• Wholesalers

ID DUNEDIN FASHION INC

105 Forth Street, Dunedin North, Dunedin, 9016, New Zealand

Contact: iD Dunedin Fashion

T: +64 21 735 443

E: info@idfashion.co.nz

www.idfashion.co.nz

Category:

• Education/Workshops

• Events/Expos/Trade Fairs

• Services

Brands:

• iD Dunedin Fashion

• iD International Emerging Designer Awards

company listings

IDENTITY SOLUTIONS LTD

10 Gordon Road, Morningside, Auckland, New Zealand

Contact: Simon Wall

T: 0800 285 223

E: info@identitys.co.nz www.identitys.co.nz

I LOVE UGLY

1/3 Topere Way, Westgate, Auckland, 0814, New Zealand

Contact: Alice Isles

T: +64 277 886 118

E: alice@iloveugly.net www.iloveugly.com

Category:

• Accessories

• Menswear

• Womenswear

Brands:

• I Love Ugly

JACQUELINE ANNE

3 Merlot Place, Rototuna, Hamilton, 3210, New Zealand

Contact: Jacqueline Roper

T: +64 21 0203 3311

E: jacqueline@jacqueline-anne.com www.jacqueline-anne.com

Category:

• Accessories

• Bridal

• CMT

• Millinery/Headwear

• Womenswear

Brands:

• Jacqueline Anne

JANE EPPSTEIN JEWELLERY

85 Victoria Street, Level 3, Te Aro, Wellington, 6011, New Zealand

Contact: Jane Eppstein

T: +64 21 180 7003

E: info@janeeppsteinjewellery.com www.janeeppsteinjewellery.com

Category:

• Accessories

Brands:

• Jane Eppstein

J.BUSH

Level 5, 107 Customhouse Quay, Lambton, Wellington, 6011, New Zealand

Contact: James Bush

T: +64 21 0856 4436

E: james@jamesbush.co.nz www.jamesbush.co.nz

Category:

• Womenswear

JPALM

Level 5/138 Wakefield Street, Te Aro, Wellington, 6011, New Zealand

Contact: Julia Palm T: +64 27 312 2514

E: info@jpalm.co.nz www.jpalm.co.nz

company listings

PATTERN ROOM

78 Islington Street, Collingwood, Victoria, 3066, Australia

Contact: Julia Watts

T: 03 7037 6390

E: info@patternroom.com patternroom.com

Category:

• Childrenswear

• Grading

• Menswear

• Pattern Maker

• Sportswear

• Uniforms

• Womenswear

POPPY + TWIG

19 Paterson Avenue, Pukekohe, Auckland, 2120, New Zealand

Contact: Chancy Jamieson

T: +64 21 108 7319

E: chancyrattanong@outlook.com www.poppyandtwig.company.site

Categories:

• Accessories

• Gift/Candles

PROPRESS STEAMERS NEW ZEALAND

55 Longhurst Terrace, Cashmere, Christchurch, 8242, New Zealand

Contact: Bruce Moore

T: +64 27 434 1433

E: bruce@bma.co.nz www.propress.nz

Category:

• Garment and Fabric Steamers

• Steamers - For purchase, hire or service

Brands:

• Propress Commercial Steamers

• Propress MINI Hand-held Steamers

RACHEL MILLS

602 Great North Road, Grey Lynn, Auckland, 1021, New Zealand

Contact: Rachel Mills

T: +64 9 630 5071

E: hello@rachelmills.co.nz www.rachelmills.co.nz

Category:

• Bridal

• Intimates/Swimwear

• Womenswear

Brands:

• Rachel Mills

PROPRESS STEAMERS NEW ZEALAND

55 Longhurst Terrace, Cashmere, Christchurch, 8242, New Zealand

Bruce Moore Enterprises Ltd

Contact: Bruce Moore

PO Box: 12160 - Beckenham

T: +64 274 341 433

E: bruce@bma.co.nz www.propress.nz

RECA

228 Orakei Bay Road, Remuera, Auckland, 1051, New Zealand

Contact: Myint

T: +64 21 0236 2972

E: myint@reca.co.nz

www.reca.co.nz

Category:

• Accessories

THE REMNANT WAREHOUSE

494 Botany Road, Alexandria, Sydney NSW, 2015, Australia

Contact: Jojo

T: +61 29 698 7855

E: enquiries@theremnantwarehouse.com.au

www.theremnantwarehouse.nz

Category:

• Textiles

• Wholesalers

Brands:

• Deadstock fabrics from Australian fashion designers

276 Manukau Road, Epsom, Auckland, New Zealand

Contact: Rachel Beechey

T: +64 9 520 5290

E: rachel@roses.co.nz www.roses.co.nz

ROSE'S ALTERATIONS

276 Manukau Road, Epsom, Auckland, New Zealand

Contact: Rachel Beechey

T: +64 9 520 5290

E: rachel@roses.co.nz

www.roses.co.nz

SAWUBONA LTD

401 Grey Street, Hamilton East, Hamilton, 3216, New Zealand

Contact: Esther Gathambo

T: +64 27 529 6800

E: hello@sawubona.co.nz

www.sawubona.co.nz

Category:

• Gift/Candles

• Retailer

• Womenswear

Brands:

• Sawubona

THE SEWING DEPOT

247 Jackson Street, Petone, Lower Hutt, 5012, New Zealand

Contact: Ana Warnock

T: +64 27 664 3630

E: ana@thesewingdepot.co.nz

www.thesewingdepot.co.nz

Category:

• Education/Workshops

• Equipment

• Haberdashery

• Online Services

• Retailer

• Sourcing

• Wholesalers

Brands:

• Brother

• Coats Thread

• DMC

• Gutermann

• Husqvarna

• Juki

• Pfaff

• Schmetz

• Singer

• Siser

• YKK

New Zealand’s number one supplier of industrial sewing, embroidery, steam & curtain automated machinery.

LEADING BRANDS: Juki, Tajima, Brother, Pegasus, Jiffy, Eisenkolb, Typical, Stirovap, Siruba

sales@sewingtime.co.nz

23 Fairfax Ave, Penrose, Auckland

77A Brisbane St, Sydenham, Christchurch

SEWINGTIME NZ

23 Fairfax Avenue, Penrose, Auckland, New Zealand

77S Brisbane Street, Sydenham, Christchurch, New Zealand

T: 0800 475 016

E: sales@sewingtime.co.nz

christchurch@sewingtime.co.nz

www.sewingtime.co.nz

SHAPES IN THE SAND

47 Melbourne Avenue, Umina Beach, NSW, 2257, Australia

Contact: Alex Dash

T: +61 47 910 0406

E: enquiries@shapesinthesand.com.au

www.shapesinthesand.com.au

Category:

• Womenswear

Brands:

• SHAPES IN THE SAND

WWW.TAYLORBOUTIQUE.CO.NZ

61a Randolph Street, Eden Terrace, Auckland, New Zealand

Contact: Mandy Tomlinson

PH: 64 27 227 0157

E: mandy@taylorboutique.co.nz

VICTORIA TAYLOR LTD

company listings

THE SHELTER

78 Mackelvie Street, Ponsonby, Auckland, New Zealand

Contact: Vicki Taylor

T: +64 09 951 0271

E: office@theshelter.co.nz www.theshelteronline.com

SHOWROOM 22 LTD

2/26 Putiki Street, Titirangi, Grey Lynn, Auckland, 1021, New Zealand

Contact: Murray Bevan

T: +64 9 379 7879

E: murray@showroom22.com www.showroom22.com

Category:

• Public Relations

Brands:

• Aesop

• Allbirds

• Camilla and Marc

• Kathryn Wilson

• twenty-seven names

• COS

• Moscot

• Kowtow

• Van Cleef & Arpels

• Levi’s

• Acme

• Silk & Steel

• Scarpa

• Timberland

• ASICS

• Birkenstock

SHJARK

534 Richmond Road, Grey Lynn, Auckland, 1021, New Zealand

Contact: Amber Gardner

T: +64 9 558 2181

E: amber@shjark.com www.shjark.com

Category:

• Womenswear

SILK & STEEL JEWELLERY

290 Glenmore Road, Coatesville, Auckland, 0793, New Zealand

Contact: Sarah Cotterall T: +64 21 517 175

E: sarah@silkandsteel.co.nz www.silkandsteel.co.nz

Category:

• Accessories

• Wholesalers

SOCK MAKERS 2020 LTD

37/9 Chonny Crescent, Manukau, Manurewa, 2102, New Zealand

Contact: Sowndra Rajan Palanisamy

T: +64 21 180 4908

E: info@sockmakers.com www.sockmakers.com

Category:

• Accessories

• Childrenswear

• Footwear

• Manufacturers

• Menswear

• Sportswear

• Textiles

• Womenswear

Brands:

• FENIX

STUDIO NINETEEN

2/59 Pitt Street, Auckland Central, Auckland, 1010, New Zealand

E: info@studionineteen.co.nz www.studionineteen.co.nz

STYLE FALLOW LTD

79, George Noble Road, Yaldhurst, Christchurch, 8042, New Zealand

Contact: Sarah Fallow T: 033 429 525

E: sales@stylefallow.com www.stylefallow.com

Category:

• Accessories

• Distributors

• Fashion Agents

• Importers

• Menswear

• Wholesalers

• Womenswear Brands:

• Blend Menswear – Denmark

• Dressed – New Zealand

• FRNCH – France

• Grace & Mila – France

• Lili Sidonio – France

• Loves Stories – Netherlands

• Molly Bracken – France

• Pulz – Denmark

• Romee – NZ

• SITO – Australia

• Tutti & Co – UK

SYLVESTER

9 George Street, Mt Eden, Auckland, 1024, New Zealand

Contact: Ike

T: +64 22 062 0600

E: ike@sylvester.co.nz

www.katesylvester.com Category:

• Womenswear Brands:

• Sylvester

TAILOR SKINCARE

6 Laurenson Road, Hobsonville, Auckland, 0618, New Zealand

Contact: Stacey Robinson

T: +64 27 857 7567

E: info@tailorskin.co www.tailorskin.co

Category:

• Skincare/Beauty/Cosmetics

TAILORED STUDIO | MARKETING SERVICES

312B One Tree Point Road, One Tree Point, Northland, 0118, New Zealand

Contact: Diana Marshall

T: +64 21 168 1238

E: diana@tailoredstudio.co.nz www.tailoredstudio.co.nz

Category:

• Education/Workshops

• Online Services

• Services

• Technology

Brands:

• NZ Fashion Week

• Bronwyn Footwear

• Commoners

• Black Box Boutique

• Tessuti

• Laing

• Shjark

• Park & Co.

TAYLOR BOUTIQUE

61A Randolph Street, Eden Terrace, Auckland, New Zealand

Contact: Mandy Tomlinson

T: + 64 09 951 0271

E: brand@taylorboutique.co.nz www.taylorboutique.co.nz

T.BEGG TAILORING

111 St Andrew’s Road, Epsom, Auckland, 1023, New Zealand

Contact: Tim Begg

T: +64 27 410 2613

E: tim@tbeggtailoring.com

www.tbeggtailoring.com

Category: • Menswear

TERRY APPAREL LTD

24M Allright Place, Mt Wellington, Auckland, New Zealand

Contact: Gethin Sladen

T: + 64 9 966 1832

E: apparel@terrys.co.nz www.terryapparel.co.nz

TESTEX ON BEHALF OF OEKO-TEX® New Zealand

Contact: Kate Barry

T: + 64 9 4328 450

E: kate.barry@testex.com www.testex.com

Category:

• Textile

• Testing and Certification

TOWA

10 Oturu Place, Tutukaka, Whangarei, 0173, New Zealand

Contact: Mima Osawa

T: +64 22 387 0055

E: info@towaclothing.com www.towaclothing.com

WALL FABRICS LTD

25 Gordon Road, Morningside, Auckland, New Zealand

T: +64 9 361 6162

E: sales@wallfabrics.com www.wallfabrics.com