THE SECTORS: MARKETING, ADVERTISING, COMMUNICATIONS
TIME TO REJUVENATE B-BBEE IN THE MAC SECTOR BY SHIRLEY FAIRALL
MARKETING, ADVERTISING, COMMUNICATIONS LEVEL 4 % of target achieved
Marketing, Advertising, Communications
Target
177,3
200,0 180,0 160,0 140,0 120,0
45,4
60,0
62,2
72,6
80,0
86,2
100,0
40,0 20,0 Black Ownership: Equity Ownership
Management and Control
The marketing, advertising, communications (MAC) sector achieved 72% of target for ownership and a lowly 45.5% for management control, the second-worst of all sectors after property. The disparity between the ownership score and the management control score, believes Kganki Matabane, CEO of the Black Business Council, is a telling indictment of performance versus reality. The sector scored 86.2% for skills development, 62.2% for ESD and like most sectors over-achieved on socioeconomic development with a score of 177%.
62
Skills Development
Enterprise and Supplier Development
SocioEconomic Development
Matabane doesn’t pussyfoot around the issue. “In real life you would expect a correlation between ownership of a business and its management control but we don’t see this, especially when black-owned trusts are involved. They look good on paper but when we interrogate them, we cannot trace a shareholder who is black. They make it look like the company is fulfilling its B-BBEE obligations but they have no intention of transferring ownership to black people; they’re more likely to make a gesture like donating shoes to poor schoolkids.”
