Paarden Eiland

Discover & Surrounds PAARDEN EILAND

Innovation hub

THIS HOME IMPROVEMENT HOT SPOT IS A TREASURE TROVE OF INSPIRATION, WRITES GINA HARTOOG

Paarden Eiland continues its renaissance into a vibrant and bustling Cape Town suburb. Far removed from the area’s early agricultural history and later industrial development, the precinct has evolved into a soughtafter commercial and retail hub, with residential and entertainment spaces adding even more value.

RISING POTENTIAL

When real estate developer Charles Arton of Redwood Property Ventures purchased a property on Marine Drive over 25 years ago, the seeds of gentrification were just being sown. Now, decades later, the vision for this mixed-use development, the essence of true city living, is bearing fruit. Arton’s latest development with Rawson Properties, another development on Marine Drive, combines retail space and showrooms, particularly in the home renovation industry, with residential apartments. “The smart minds saw potential in this area many years ago,” Arton says. “But it’s indicative of the retail business where things move slowly, and it’s Paarden Eiland’s time now.”

Find all the latest trends and designer products at the showrooms.

Expect expert services and products.

RESIDENTIAL AND COMMERCIAL MIX

As the suburb continues to generate interest and new residential spaces become available, the need for stores, restaurants, coffee shops and entertainment spaces grows. Sporting facilities, including padel courts, rock-climbing gyms and skateparks, have also found a home in Paarden Eiland.

While the precinct continues to grow, it remains a sought-after location for Cape Town’s design and décor industry, providing home owners with options for products and services in line with the latest décor trends. This is validation for the companies already there, having chosen this vibrant and desirable location as the place to do business, and bears witness to its continued rise.

“While the precinct continues to grow, it remains a sought-after location for Cape Town’s design and décor industry.”

LOOKING LOCAL

Collaboration. “Northgate is a recognised home improvement precinct where customers arrive with a clear intent to upgrade and invest in their living spaces. The concentration of complementary design and décor businesses creates natural synergy, allowing brands like Calore to be part of a broader lifestyle and renovation journey.”

– Paolo Carlone, managing director, Calore Fireplaces

Gentrification. “Since the early 2000s, I have experienced Paarden Eiland pretty much on a stable plateau, but in recent years, it is evident by the quality of businesses choosing to invest in the area that there is a big uptick of interest and there is gentrification taking place in the greater precinct.”

– Dan Forsyth, managing director, Cape Plumbing & Bathrooms

Customer base. “We remained in Paarden Eiland, specifically on Paarden Eiland Road, because it is the heart of home décor and design in Cape Town. Anyone building or renovating a home, along with architects and interior designers, inevitably visits Paarden Eiland Road in search of inspiration.”

– Alon Sachs, co-founder, Mobelli Furniture + Living

Visibility. “What attracted us to Paarden Eiland was the opportunity to expand our showroom and create the largest fireplace retail store in the city, increasing our product display for trade and retail clients. With full Marine Drive exposure and some visible creative flair on our building’s facade, our brand awareness has been amplified significantly in six years.”

– Jamie de Waal, company director, Beauty Fires

Milestone changes. “In my opinion, the most significant change in Paarden Eiland over the past several years has been the construction of the first residential apartment building. This milestone reflects growing confidence in the area’s evolution from a traditionally industrial zone into a vibrant, mixed-use extension of the Cape Town CBD.”

– Heidi Masson, co-founder and director, Studio Masson

Future. “Paarden Eiland’s future lies in doubling down on what it does best: industrial capability backed by design intelligence. As more design-led businesses establish themselves here, its influence on the interiors industry will only grow.”

– Jonathan Spencer, head of marketing, WOMAG

BEAUTY FIRES

A selection of heating and outdoor lifestyle solutions

Based in the Paarden Eiland Design District for the past six years, Beauty Fires is a specialist national retailer supplying an extensive range of heating and outdoor lifestyle solutions to clients,

both residential and trade, who value quality and cutting-edge products. The company’s curated collection includes entry-level and high-performance fireplaces, expertly crafted braais, authentic wood-fired pizza ovens and contemporary fire pits. Each product is carefully selected to combine exceptional durability, state-of-theart efficiency and a refined aesthetic appeal. For the discerning client, Beauty Fires specialises in bespoke custom creations, collaborating closely with architects and designers to transform visionary concepts into functional, seamlessly integrated statement features that elevate indoor and outdoor living spaces.

With a keen interest in the environment, Beauty Fires is particularly eager to introduce clients to products such as cleanburning, closed combustion fireplaces that prioritise sustainability without compromising style. “The newest addition to our portfolio, Forge Fires, which is a proudly local range manufactured in Cape Town, reflects our unwavering commitment to innovation, quality and South African craftsmanship. Forge Fires demonstrates that world-class engineering can be achieved locally, eliminating import delays and excessive costs while delivering superior efficiency, reliability and sleek contemporary design,” explain the Beauty Fires professionals.

With over 20 years of industry experience, Beauty Fires continues to enrich the Paarden Eiland Design District by offering a comprehensive, thoughtfully curated range and decades of knowledge, making it a destination where inspiration, functionality and timeless design come together seamlessly. Q

CONTACT: 021 461 9821

jamie@beautyfires.com www.beautyfires.com

CALORE FIREPLACES

Turn up the heat with a premium selection of fireplaces

For Calore Fireplaces, the Northgate Estate and surrounding design district is the ideal location for its impressive showroom as the area caters to all home renovators, builders and designers looking for the latest products and designs. The company offers discerning clients an expansive selection of closed combustion wood fireplaces, wood pellet fireplaces, Kamado Jan ceramic outdoor grills, Z Grills pellet grills and bespoke built-in braais. The Casa Calore range of firepits, patio furniture, loungers and umbrellas are also beautifully displayed for ease of viewing. Calore’s trained in-house teams also handle all installations while experienced technicians ensure dependable annual servicing and part replacements as part of an expansive after-sales service.

The company’s flagship product is the Piazzetta range from Italy, which features a variety of patented systems and world-

leading fireplace manufacturing technology for exceptional and efficient heating. Key features include Wi-Fi and Bluetooth connectivity on selected pellet fireplaces, automated temperature control, programmable auto on/off times, heat ducting to additional rooms, specially formulated heat-retaining internal ceramic panels and more.

And, as an option to complement the aesthetics of your home, most of Calore’s pellet fireplaces are available in a variety of colours with the choice of special-order custom hues. To get the most from your visit to Calore Fireplaces, clients are advised to bring their building plans, images or dimensions, which will enable the company to offer the best possible solution. “Not many people realise that each fireplace is designed to heat a certain-sized space efficiently,” explains the Calore Fireplaces team. “The correct placement and installation of the fireplace for optimal performance and longevity is equally important.” Q

CONTACT: 021 425 4192 info@calore.co.za www.calore.co.za

indoor and outdoor furniture

MOBELLI FURNITURE + LIVING Contemporary

Designed for modern South African living, Mobelli Furniture + Living’s selection of indoor pieces includes sofas, dining, occasional seating and décor – all manufactured and curated to offer comfort, material quality and everyday practicality. On par is its outdoor range, which features design-led lounge and dining sets, sun loungers and accessories that help even the most discerning home owner to create functional and inviting spaces ideal for entertaining and relaxation.

At its Paarden Eiland showroom, Mobelli provides expert in-store guidance to help you select pieces that will suit your lifestyle, layout and long-term needs, and offers a seamless experience from selection through to delivery. To ensure a successful experience at this showroom and in the Paarden Eiland Design District, Mobelli encourages clients to arrive with measurements, reference photos and a clear goal. Take time to compare options and ask questions so the experts in the district can help you make confident, long-term decisions.

On innovations and trends, clients are looking for homes that feel like getaways with outdoor areas that are calm, layered and inviting. This is driving trends towards lifestyle-led designs. However, comfort is still paramount, with a demand for pieces that feel relaxed yet refined. This is what you can expect from a product from Mobelli – pieces that are on-trend yet offer ease of use and ultimate enjoyment. Q

CONTACT:

021 512 2662

sales@mobelli.co.za www.mobelli.co.za

STUDIO MASSON A luxury showroom offering curated home finishes

Located in Paarden Eiland for over 10 years, Studio Masson has witnessed the area’s evolution from an industrial hub into one of Cape Town’s go-to precincts for premium home finishes and interiors. The Studio Masson showroom brings together leading European manufacturers and exceptional local design under one roof with its selection of luxury surfaces, including premium tiles, large-format slabs, timber roofing and more, offering materials that define the architectural foundation of a space.

Here you will discover carefully curated collections, including luxury bathrooms by Antonio Lupi, tapware by Gessi and exclusive furniture collaborations with brands, such as Roche Bobois, KINO and Wiid, alongside selected works by local artists. The space has been conceptualised to offer inspiration for exceptional design and innovation. Studio Masson does not just offer high-end items; its expert team is ready to assist home owners, architects and interior designers in specifying materials that are technically sound, aesthetically refined and cohesive.

On upcoming trends and innovations, Studio Masson is seeing a strong movement towards tactile, textured finishes and large-format slabs that create seamless, architectural spaces. In terms of colour, warmer neutrals, soft earth tones and richly veined natural stone-inspired surfaces are replacing cooler greys, bringing depth and sophistication to interiors. To anyone planning a trip to the design district, Studio Masson recommends exploring beyond your initial destination. “The area is rich with specialist showrooms, creative studios and suppliers, making it possible to source everything, from surfaces to furnishings, within a few blocks,” remarks the Studio Masson team. Q

CONTACT: 021 510 1946 www.studiomasson.co.za IG: @studiomasson.capetown

WOMAG

Surfaces selected for integrity and enduring beauty

For over 30 years, WOMAG has shaped South African interiors through an unwavering commitment to material excellence –curating distinctive natural stone collections spanning marble, granite, quartzite and travertine, complemented by natural stone tiles, premium porcelain tiles, large-format porcelain slabs and refined engineered quartz surfaces. At the company’s Paarden Eiland showroom, you will discover surfaces selected for their integrity and enduring beauty. Explore the latest trends featuring expressive stone with bold veining, rich tones and sculptural applications that turn surfaces into focal points. On other innovations and trends, the experts from WOMAG highlight: “Full-slab bathroom installations and waterfall islands continue to redefine contemporary interiors, while performance-driven porcelain expands creative freedom with the durability suited to everyday living.”

Why should you visit Paarden Eiland? “It is a hub of opportunity where ambitious interior ideas can move from concept to execution. Its concentration of specialists and suppliers creates an environment of expertise and accessibility. Clients can view materials at scale, compare finishes and receive practical guidance in one visit,” mentions the WOMAG team.

Guided by knowledgeable consultants and realised by master craftsmen, WOMAG’s slabs and tiles are transformed into sculptured countertops, refined vanities, feature walls and bespoke architectural details. From precision-mitred edges to fluted finishes and seamless slab installations, fabrication is executed with intention and care. So when you are next in the Paarden Eiland Design District, pop into the WOMAG showroom and discover a piece of long-lasting elegance that will elevate your home. Q

CONTACT: 021 447 6161

info@womag.co.za www.womag.co.za

CAPE PLUMBING & BATHROOMS

Local and international brands picked for you

Cape Plumbing & Bathrooms offers globally sourced, high-quality bathroom products. Its knowledgeable team helps realise each client’s vision through expert, personalised advice. Cape Plumbing & Bathrooms is excited about the shift towards bolder colours and richer textures in bathroomware – evident in its latest ceramics and brassware collections at the Paarden Eiland showroom. Cape Plumbing & Bathrooms does not just sell bathrooms; it builds relationships and shares ideas.

CONTACT: 021 531 0914 evert@cpandb.co.za IG: @cpandb_za

REDWOOD PROPERTY VENTURES Let Paarden Eiland be your next address

If you are looking for a showroom or store and want to be part of the Paarden Eiland Design District, Redwood Property Ventures is your point of call. Available to lease from 1 July – commercial and showroom spaces on the ground floor and offices spaces on the first floor. There is parking on site. Agents are welcome.

CONTACT: 083 444 3311 charles@redwoodsa.co.za www.redwoodsa.co.za

OWNER HOME

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