Our Global Media Plan by Summit Sotheby's International Realty

Media2026 Global

Introduction

Exclusive partnerships, superior exposure.

The Global Media Plan is the portfolio of advertising partnerships and exposure opportunities available to our network. Tailored through technology, our service is the modern choice for real estate professionals, buyers, and sellers who demand the very best. The plan drives awareness, site traffic and leads by connecting the Sotheby's International Realty®brand with discerning audiences worldwide.

Architectural Digest (AD) is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world?s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. The Sotheby?s International Realty®brand will leverage the power of architecturaldigest com to build awareness and drive exposure opportunities to our global listings.

Ownershipof RealEstate LandingPage

In 2026, the Sotheby?s International Realty®brand has continued its exclusive ownership of a prominent placement on their website with a full-year buyout of the real estate landing page. US Only.

VIEW AD REAL ESTATE PAGE

The Architectural Digest Property of the Month series showcases a standout Sotheby?s International Realty listing in a high impact way.Each feature includes a richly visual editorial article complemented by targeted social promotion to maximize reach and engagement.

VIEW AD PROPERTY OF THE MONTH

When Condé Nast launched the German edition of AD Architectural Digest in 1997, the aim was to allow a domestic audience to feast on the world?s most beautiful homes and wet their appetite for more. Now we address a demanding audience, who are interested in design, as well as design professionals, like architects and real estate developers They all are connected by a deep urge for sophistication, quality, and innovation.

Property oftheMonth

Building on the success of our Property of the Month series with AD, we?re expanding the concept to AD Germany. Over the course of the year, AD Germany will produce 12 high?impact advertorials, each spotlighting a different listing through a rich, image?driven article supported by coordinated social promotion.

VIEW AD GERMANY PROPERTY OF THE MONTH

Architectural Digest is the international authority for design, interior design and architecture. It is the style guide where experts and lovers of the creative world are witness, before anyone else, the hottest trends, houses, places, objects and works of art of the moment. Exclusive, fresh and vibrant, that is the AD Universe.

DesignSection Sponsorship

For the first week of each month, Sotheby?s International Realty®banners will take over AD Mexico?s Design Section web page with 100% share of voice.

VIEW AD MEXICO DESIGN SECTION

Founded over 101years ago, the BBC upholds a legacy of trust akin to Sotheby?s three-century history BBC?s unmatched global reach engages both established and emerging audiences, delivering the news and stories they rely on. Through high-impact Takeovers, BBC and Sotheby?s International Realty will showcase the world?s most prestigious properties, united by a shared commitment to trust and excellence that resonates with affluent consumers across the globe

Travel& GolfSection FirstImpression Takeover

Sotheby's International Realty will have 100% SOV of every first impression within the Travel section during key dates in 2026. In addition, the brand will execute seven premium Golf section takeovers aligned with the Masters Tournament in April, ensuring maximum visibility during one of the year?s most influential sporting events.

Dwell?s mission is simple: We champion home design that improves people?s lives. From daily content on Dwell.com to our social media channels to our celebrated 26-year-old print magazine, we feature new ideas about what a home can and should be, offer expert advice for making your own space a better place to live, and provide a marketplace for the best-designed products available.

Run-of-site banners and brand content will be used to sponsor Dwell?s Homes and Real Estate channels throughout the year, in addition to scheduled ad placements on the dwell.com homepage and article pages.

DWELL HOMES & REAL ESTATE

The Financial Times (FT) is one of the world?s leading business news organizations, recognized internationally for its authority, integrity, and accuracy. Providing essential news, comment, data, and analysis for the global business community, the FT has a combined paid print and digital circulation of nearly 15M Mobile is an increasingly important channel for the FT, driving more than half of total traffic to the world?s most desirable audience, with the largest purchasing power and highest net worth.

House& Home Accordion AdUnit

The House & Home Section takeover features a high-impact, custom accordion unit. This placement will highlight five listings each month and link directly to the corresponding property pages on sothebysrealty.com.

VIEW HOUSE & HOME SECTION

Juwai.com is the leading Chinese international property portal and is the exclusive international property partner of Tencent, China?s internet giant and operator of WeChat. Juwai.com has 10 million monthly active users and showcases more than 6 million listings from over 111countries Juwai.com was named the top international real estate website in China by the country?s peak e-commerce body for two years running and is a winner of the prestigious Red Herring Global Top 100 Award for excellence in startups

To maintain reach in China, the Sotheby?s International Realty® brand will continue its syndication and advertising partnership with Juwai.com in 2026. This ensures greater visibility to Chinese consumers searching for homes worldwide

Listing Distribution &Brand ListingPage

Juwai will provide 12 months of property syndication and promotion for all Sotheby?s International Realty®brand properties during 2026. The brand?s Chinese translated company page on Juwai.com will also continue to be a staple in this year?s campaign

VIEW BRAND LISTING PAGE

Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers Luxury listings are combined with global market analysis as well as relevant news and entertaining stories ? all to empower and inspire users to make informed real estate decisions.

HomepageHero

The homepage hero carousel showcases the most exceptional properties listed with Sotheby's International Realty in the most high-impact way. These listings have received 45 times more visits and 35 times more page views than listings featured anywhere else on Mansion Global.

PropertyListing

Sotheby?s International Realty®listings are listed and searchable across the following platforms: The Wall Street Journal, Mansion Global, Barron?sand Marketwatch, connecting exceptional properties to a high-net-worth audience.

VIEW MANSION GLOBAL HOMEPAGE

The Sotheby?s International Realty®brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world.

This alliance enables the brand to generate Japanese buyer interest through Nikkei?s digital platform which reaches over 29 million monthly readers The Sotheby's International Realty brand is the first real estate brand to present property listings outside of Japan to readers of Nikkei, giving Japanese consumers access to residential real estate offerings in 86 countries and territories.

BrandSponsorships

Branded banner ad units and content will run across the Nikkei network, Nikkei Property Listings homepage and real estate channels. Sponsorship will also run in the Nikkei?s print newspaper which currently boasts the world?s largest circulation.

Founded in 2006, PropGOLuxury remains the only US based online real estate company in Asia. PropGo delivers exceptional online real estate products and services to affluent English and Chinese reading consumers. It is the largest and fastest growing luxury property site in the China and Asia Pacific region and touches millions of elite consumers around the world

HomepageFeatured ListingCarousel

Sotheby?s International Realty selects five listings each month that will be displayed on PropGo?s Featured Listing Carousel ? which is promoted on their homepage. VIEW PROPGOLUXURY HOMEPAGE

FeaturedArticle

Hand selected by Sotheby?s International Realty®editorial team, PropGo features 1x unique editorial each month on their Blog and News page.It?s then amplified on PropGo?s social platforms for added exposure.

Utilizing the feed, Sotheby?s International Realty listings are prominently displayed and promoted on PropGo?s web and social media platforms.

The Sotheby's International Realty brand will own the South China Morning Post homepage during key dates in 2025. Interscrollers and Vertical Videos will be showcased throughout the year via consumer targeting campaigns, while App Interstitials will be included for the two big thematic bursts in March and September.

Homepage Takeover

The Sotheby?s International Realty®? brand will own the South China Morning Post homepage of SCMP.com during key dates in 2026. Throughout the full year, the GPS unit, brand banners and brand videos will also be showcased via consumer targeting campaigns.

VIEW SCMP HOMEPAGE

Since 1851, The New York Times has provided exceptional depth of quality news and information surrounding the most important issues on a local, national, and global level Nominated for 2 Emmy®Awards (2021), in addition to having won 132 Pulitzer Prizes, The New York Times has consistently set the bar among leading news brands.

The New York Times is the most subscribed to digital media news organization in the world with over 10 million subscribers NYTimes com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories.

Sotheby?s International Realty will continue to have 100% SOV within the Real Estate Section Front on desktop and the Design & Interiors section on T Magazine.

The Wall Street Journal is a global news organization that provides leading news, information, commentary, and analysis. Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health. It holds 39 Pulitzer Prizes for outstanding journalism

RealEstate Fridayand Saturday ArticleBuyout

Friday is one of the highly trafficked days where new global real estate coverage is being consumed online. Sotheby?s International Realty will have 100% ownership of Fridays and Saturdays globally (US, Europe and Asia) with fixed brand ad units on WSJ com real estate article pages within the real estate section for those days in 2026.

PaidSocial& SEMEfforts

GOOGLE SEARCH

Sotheby?s International Realty?s partnership with Google offers unprecedented reach and engagement for lower funnel, lead driving tactics. The Paid Search campaign (SEM) uses a complementary mix of branded and non-branded keywords by targeting prospects at different stages of the sales funnel. Using specific in-language campaigns to target globally, the campaigns reach luxury and real estate interested consumers. Dynamic Search Ads (DSA) help to create tailored ad copy and images to match the user queries.

Programmatic PrivateMarketplace (PMP) Deals

Sotheby?s International Realty leverages The Trade Desk, the world?s leading programmatic platform, to deliver premium display advertising across an extensive global site list.

To further expand our reach, the brand has established a series of programmatic Private Marketplace (PMP) deals, enabling us to extend our presence onto additional high?quality publishers that fall outside the scope of our direct partnership budget.

These PMP agreements provide access to invite?only, brand?safe inventory at more efficient rates than traditional direct buys. They also give us the flexibility to hand?select premium publishers without minimum spend requirements, optimize toward top?performing placements, and dynamically shift investment to the sites that deliver the strongest results across markets.

GlobalProperty Search(GPS): AProprietary AdUnit

We partner with leading media powerhouses to deliver content to discerning audiences worldwide The Global Property Search (GPS) automatically displays properties based on the location of the consumer as they visit our media partners websites. In 2024 the geo targeting for this unit was expanded to include feeder markets. When a property is clicked by the potential buyer, they are taken to the property details page on sothebysrealty com The GPS ad unit is active on 11global websites: Architectural Digest, AD Mexico, BBC, Dwell, Financial Times, LeFigaro, Luxury Estate, Nikkei, PropGoLuxury, The New York Times, and Wall Street Journal.

Properties must be submitted for approval via the Property Display Feed in dash.

Property Syndication

The Sotheby?s International Realty®brand provides unparalleled exposure and worldwide reach for our listings, a crucial piece that sets us apart from the rest of the industry. Once a home is showcased on sothebysrealty.com, it is exclusively distributed via the ListSync platform to the most authoritative news, luxury lifestyle, financial, and real estate-centric websites around the world at no additional cost to the agent.