DEVELOPMENTS DIVISION U TA H ' S D E V E L O P M E N T L E A D E R
welcome Summit Sotheby's International Realty is the only brokerage in the state with a division dedicated exclusively to new development sales and marketing. Not a team within a team. A standalone division, built for this work and nothing else. Development sales and resale are fundamentally different disciplines different buyer psychology, different sales cycles, different marketing demands. Serving them well requires full immersion in each. The Developments Division was built on that conviction: a dedicated team with no competing priorities, focused entirely on the strategy, marketing and sales execution that moves development product. The result speaks for itself. We represent 40+ active developments across Utah — from boutique resort communities to large-scale master-planned projects — and have built a depth of real-time market intelligence that only comes from doing this work continuously, at scale. We know what's resonating with buyers right now, what sales strategies are gaining traction and where the market is heading. That knowledge is applied to every project we take on, from day one.
With a heritage dating back over 280 years, Sotheby's is built on one standard: redefine what's possible. That legacy informs everything we do — and it's the foundation your development stands on. In luxury real estate, the most significant opportunities are often the most complex to execute. Whether you're launching your first project or scaling an established portfolio, our role is to simplify that complexity bringing the expertise, resources and market presence your project demands. We don't take your trust lightly. From first conversation to final closing, we are fully committed to your project, your timeline and the outcome you've worked to build.
CHRIS MESSICK Senior Vice President, Developments Division Summit Sotheby’s International Realty
S U M M I T S O T H E BY ’ S I N T E R N AT I O N A L R E A LT Y
Utah’s Leading Brokerage In our business, there are promises and then there's performance. While others rely on a one-size-fits-all approach, our proven, project-specific strategies are built around your goals. When you partner with Summit Sotheby's International Realty, you gain the collective expertise of our award-winning staff: over 80 in-house professionals delivering specialized support across marketing, photography, videography, transaction management, operations and accounting. Your development deserves that level of commitment. We're here to provide it.
$4.53B 2,992 40+
2 0 2 5 T O TA L SALES VOLUME
SUCCESSFUL SALES IN 2025
NEW CONSTRUCTION DEVELOPMENTS
Recent Development Success (2025)
$12M - $3B+ $513M+ $1.63M 315
COMBINED SALES VOLUME
AV E R A G E PRICE PER UNIT
T O TA L TR ANSACTIONS CLOSED
black desert resort, st. george
DIVERSE PROJECT PORTFOLIO
S OT H E BY ' S I N T E R N AT I O N A L R E A LT Y: T H E O N LY T R U E G LO B A L R E A L E S TAT E B R A N D
#1
most profiled luxury real estate brand in the press
42 MILLION
sothebysrealty.com visits in 2025
1. 38 MILLION
engaged social media followers
46 MILLION
videos played in 2025
The Sotheby's International Realty brand is globally recognized, lending credibility to your offers and elevating your representation. Our success is defined by our deep commitment to our clients and trust built over 280 years of the Sotheby's auction house selling their clients' most valuable treasures, including their homes, through Sotheby's International Realty affiliates worldwide.
$182B 2 0 2 5 T O TA L S A L E S V O L U M E
86
1,100
26,000
CO U NTR I ES & TE R R ITO R I ES
OFFICES WORLDWIDE
G L O B A L R E A L E S TAT E A D V I S O R S
M A J E S T I C R E A LT Y C O L L E C T I V E : L E A D I N G S OT H E BY ' S I N T E R N AT I O N A L R E A LT Y O F F I C E S Majestic Realty Collective — comprised of Desert, Group One, Las Vegas, LIV, Central Coast, Sierra, Summit and Sun Valley Sotheby's International Realty — operates across the most sought-after lifestyle communities in California, Colorado, Idaho, Nevada and Utah. Recognized by Inman, RealTrends, RIS Media and Who's Who in Luxury Real Estate for excellence in marketing, philanthropy, sales and new construction expertise, the Majestic Realty Collective gives your project direct reach into the feeder markets where your buyers already live.
5
states
58
offices
250+
support staff
1 ,200
sales advisors
1 0, 8 1 9
2025 transactions
R E C O G N I Z E D BY R E A LT R E N D S AND T360 AS ONE OF THE BEST BROKERAGES I N T H E U N I T E D S TAT E S
DESERT
C E N T R A L C OA S T
CALIFORNIA
CALIFORNIA
Indian Wells
San Luis Obispo
Palm Springs
Paso Robles
La Quinta
SIERRA GROUP ONE
CALIFORNIA
IDAHO
A N D N E VA D A
Boise
Olympic Valley
Eagle
Tahoe City Truckee
L AS VEGAS N E VA D A Las Vegas
Reno Incline Village South Lake Tahoe
Lake Las Vegas
SUMMIT LIV
U TA H
COLORADO
Deer Valley ®
Beaver Creek
Draper
Boulder
Glenwild
Breckenridge
Heber City
Cherry Creek
Kaysville
Colorado Springs
Moab
Crested Butte
Old Town Park City
Douglas County
Park City Mountain
DTC
Salt Lake City
Dillon
St. George
Edwards
Victory Ranch
Evergreen
Black Desert Resort
Telluride Vail Winter Park CALIFORNIA Ojai Ventura
S U N VA L L E Y IDAHO Ketchum
$14.4 + BIL L ION 2025 SALES VOLUME
Your Support Team The Developments Division is purpose-built for this work. Defined roles, a deep collective bench, and one shared commitment: making sure every aspect of your project has the right person behind it.
THOMAS WRIGHT
SHANE NORRIS
CEO and Principal Broker
General Counsel
CHRIS MESSICK KIM HASKINS Senior Vice President of Operations
Senior Vice President, Developments Division
J OJ O F R E Y T I F FA N Y B L A K E F OX Chief Marketing Officer
Director of Operations, Developments Division
JOHN WINCHESTER
A N T H O N Y PA N U Z I O
Senior Director of Marketing, Developments Division
Operations Manager, Developments Division
ELI GERMAN Director of Marketing, Developments Division
deer valley east village, park city
deer valley east village, park city
A Portfolio of Success: From boutique resort communities to master-planned developments, our portfolio spans the full range of Utah's luxury landscape — each project a reflection of what's possible when market expertise and creative conviction meet.
T R U S T E D PA R T N E R S AMONG OTHERS
COMMUNITIES
®
®
Our Strategic Marketing Plan A N I N - H O U S E C R E AT I V E AG E N CY D E D I C AT E D T O YO U R D E V E L O P M E N T Summit Sotheby's International Realty's marketing strategy is built around the strength of our creative team and the power of the Sotheby's brand. Our milestone-based approach ensures consistent, intentional exposure — from bespoke sales collateral and editorial placements to broker events and global syndication. Your Global Real Estate Advisor and our in-house creative team work in sync, adapting strategy in real time based on buyer activity, market data and sales performance.
Our Marketing Strategy Highlights VISUAL AS SE TS & STORY TELLING • In-house architectural photography for homes,
condos and townhomes • Land and drone photography for vacant land
listings • Lifestyle photo and video (where applicable)
and curated stock photo library • Custom area map that thoughtfully showcases
your property location • Consumer-friendly availability maps, floor plan
booklets and pricing sheets
P R I N T, P R E S S & E XC L U S I V E B R A N D P L A C E M E N T • Dedicated ad in Collections Magazine, our
nationally distributed signature publication* • Dedicated presence on Sotheby’s International
Realty’s websites in Utah and global websites • Distribution to Townlift.com • Unique profile on LuxuryRealEstate.com • Exclusive property syndication to top-tier news,
lifestyle and real estate websites • Curated print advertisements
D I G I TA L A D V E R T I S I N G & ONLINE RE ACH • Real estate-focused microsite • Digital ad creative and
campaign management via trusted partners • Strategic MLS listing strategy
AI-driven social media ads with performance reporting • Online Open House promotion
and advertising
ON-SITE & LOCAL VISIBILIT Y
TA R G E T E D A G E N T & BU YER OUTRE ACH
• Sales gallery consultation to optimize
• In-person sales presentation at weekly
your on-site buyer experience from first impression to contract
• Roadshow planning support across Utah
• On-site signage strategy designed to
capture attention and drive awareness at every entry point • Property exposure across Park City
sales galleries in the market's highesttraffic corridors (where applicable)
brokerage meetings brokerage community • Dedicated realtor resources on live
dashboard • Lead nurture sequences and email
template design • Custom email, social media and digital
graphics to support strategic initiatives and external agent sales
A Partnership You Can Trust S T R AT E G I C P L A N N I N G Partnering with Summit Sotheby's International Realty means access to the full depth of our development expertise: strategic planning, consultative guidance and the operational infrastructure to move your vision from concept to close. S A L E S E XC E L L E N C E Success is in the details. Our sales infrastructure covers everything from gallery design to inventory strategy, supported by rigorous performance tracking and continuous refinement. We provide the tools, the training and the expertise your project needs to close. B R A N D S T R AT E GY Our in-house creative team builds compelling brand identities and executes targeted campaigns designed to capture qualified interest and drive results. From print and editorial storytelling to broker events and on-site activations, we ensure your project commands attention in the right markets.
FROM CONCEPT TO CLOSE Every successful development begins with a plan and the discipline to execute it. Our team brings structure to the process: establishing realistic timelines, setting a launch date that maximizes momentum and building the sales and marketing assets your project needs from day one. Whether we join at the start or mid-cycle, we hit the ground running.
1
D I S C OV E RY Establishing the Foundation Strong launches are built long before the public ever sees them. During Discovery, our team gets to know your project inside and out — advising on product mix, pricing strategy, and launch timing so every move that follows is deliberate and well-positioned. • Site visit and project evaluation • Advise on product mix and pricing strategy • Define phased release schedule • Sales contract and reservation agreement consulting • Establish preliminary launch date and critical milestones • Build and deliver marketing budget for developer approval
2
P R E- L AU N C H Building the Brand Your brand takes shape here. Our in-house creative team translates your project's vision into a complete market identity — collateral, visual media, digital presence, and sales tools — built to the scope your project demands. Timelines vary, but the standard doesn't. • Development brand identity: name, logo, voice and positioning • Sales collateral: brochures, floor plans, site maps • Architectural photography and cinematic video production • Consumer-ready website and property landing page • Global Real Estate Advisor education: product training and sales strategy • Plan launch event (advisor preview and/or public debut)
3
L AU N C H Going to Market with Confidence Your brand is built, your assets are live, and your Global Real Estate Advisor are ready. Everything we've built together points to this moment - and we execute it with precision. • Listings live on MLS and syndicated to Sotheby's partner network • Global Real Estate Advisor preview event • Mandatory sales meeting introduction • Broker open house and VIP site presentation • Collections Magazine feature and Sotheby's International Realty publication placements • On-site signage, Park City sales gallery activation
4
echo canyon, moab
SALE Supporting the Full Sales Cycle Going to market is the beginning, not the finish line. Summit Sotheby's International Realty stays with you through every inquiry, negotiation, and closing — active at every milestone until the project is sold. • Ongoing Global Real Estate Advisor training and sales coaching • Quarterly sales and marketing performance reviews • Transaction management for all contracts and disclosures • Seller reporting — regular updates on buyer activity and market position • Strategy refinement based on real-time market feedback • Continued visual media and collateral support, social content, email campaigns and ongoing collateral support
Over SU PP O R T S TA F F
80
PROVIDING A STRONG F O U N D AT I O N F O R S U C C E S S At Summit Sotheby's International Realty, your development is supported by more than your lead advisor. It's backed by the collective effort of over 80 fulltime, in-house experts. Our 4-to-1 advisor-to-staff ratio means our Global Real Estate Advisor have direct, immediate access to specialized departments: an in-house creative team, transaction management, legal counsel, operations, photography and videography. We work from offices inside the communities we serve — including four Park City locations in some of the market's highest-traffic corridors. Together, we deliver meaningful results for your project.
W E E K LY S A L E S M E E T I N G Every Monday, Summit Sotheby's International Realty's full Global Real Estate Advisor network gathers for a mandatory in-person sales meeting led by CEO and Principal Broker Thomas Wright. Grounded in Ninja Selling philosophy, these sessions blend proven methodology with real-time market intelligence — equipping advisors to navigate the rapidly evolving real estate landscape with precision and confidence. Your development is introduced here, presented in person and kept top-of-mind across our entire advisor network from the moment we go to market.
PA R K C I T Y S A L E S G A L L E R Y P R E S E N C E Summit Sotheby's International Realty operates four offices in Park City's most trafficked corridors — two on Main Street, one in Deer Valley's Silver Lake Village and one at Park City Mountain Resort's Silver Star Chairlift. These galleries are not just sales offices; they are direct points of contact with consumers, buyers and visitors moving through one of Utah's most target-rich environments. Each location is activated with cinematic video, physical merchandising, sales collateral and trained Global Real Estate Advisor — ensuring your development is in front of the right audience, every day.
AC C O U N TIN G A N D O PER ATI O NS L E A D ERSHIP
Advisor Concierge
and decades of brokerage experience. Their day-to-day involvement — through strategic
From fund transfers and compliance to real-time advisor support, our in-house
Our executive team brings deep local knowledge
team keeps everything running. Their
Accounting
behind-the-scenes work helps you avoid
guidance, mentorship and hands-on support
unnecessary delays and unanswered
— ensures every Global Advisor
questions.
performs at the highest
Operations
level and every developer client receives the service and results this
Managing Brokers
market demands.
T R A NSAC TI O N M A N AG EM EN T
IN - H O USE
Our in-house team manages every contract, deadline and
L EG A L
disclosure from first offer to final signature. We keep your
C O U NSEL
Videography
sales organized, accurate and on schedule.
Development Services
Photography
M A RK E TIN G & VISUA L M ED IA Our in-house team functions as a dedicated creative agency for each development we represent — brand strategy, graphic design, sales collateral, photography and video. On-site, responsive and fully immersed in the markets we serve, our team ensures your project is
Design Team
presented with precision and intention at every stage of the sales cycle. Beyond creative production, we support regional advertising placement and leverage select national and co-op advertising opportunities available exclusively through the Sotheby's International Realty brand — channels that simply aren't accessible anywhere else.
Our Data-Driven Approach to Selling in Utah Utah is no longer a best-kept secret. Its natural beauty, year-round access and economic strength have driven a significant wave of relocation, securing consistent rankings among the fastest-growing states in the U.S. since 2010. Net migration has contributed to more than half of the state’s population growth since the COVID-19 pandemic.
1
#
TOP ECONOMIC OUTLOOK FOR 1 8 CONSECUTIVE YE ARS
B E S T O V E R A L L S TAT E R A N K I N G B Y U.S. N E W S
H I G H E S T- R A N K E D I N T E R N AT I O N A L A I R P O R T I N T H E N AT I O N
Consistently Among the
TOP 5
FA S T E S T- G R O W I N G S TAT E S
At Summit Sotheby’s International Realty, we do more than track the data. It guides every decision. Our trusted connections with leading agents in key feeder markets allow us to reach qualified buyers before they even arrive in Utah. Our strategies leverage these connections for maximum visibility where it matters most.
T R E N D S I N W H E R E U TA H B U Y E R S ARE COMING FROM
California Los Angeles San Francisco Bay Area San Diego Palm Springs
Arizona Phoenix Scottsdale
Nevada Las Vegas
Texas San Antonio Houston Austin Dallas
Washington Seattle
Idaho Sun Valley Boise
Illinois Chicago
New York New York City
Colorado Denver
Florida Ft. Lauderdale West Palm Beach Boca Raton
Georgia Atlanta
5
N AT I O N A L PA R K S
120+
GOLF COURSES
40+
S TAT E PA R K S
15
SKI RESORTS
HOME OF THE
2034
WINTER GAMES
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for additional information CHRIS MESSICK Senior Vice President, Developments Division Summit Sotheby’s International Realty 435.503.6280 chris.messick@summitsothebysrealty.com
©MMXXVI Sotheby’s International Realty Affiliates, Inc. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates, Inc. An Equal Opportunity Company. Each Office Is Independently Owned And Operated. Copyright© Summit Sotheby’s International Realty 2026.
marcella, park city