the sugarlump kindness experience
SCHOOLS
1. CALL THE PRINCIPAL
Hi (Principal), my name is (CKO), thank you for taking my call. I’m the Chief Kindness Officer for our local Sugarlump chapter. Our company Sugarlump is a community program uniting families and schools with local businesses to engage and educate elementary children on the importance and value of self-worth and belonging to a community. The program provides funding for participating schools, can we meet this week for about 20 minutes so I can explain the program and include your school?
BOOK AN APPOINTMENT WITH THEM.
If the Principal asks for more information…
I can show you the entire program in about 15-20 minutes, when could we get together and do that?
DON’T TRY TO SELL THEM OVER THE PHONE.
If they want more information and won’t give you an appointment…
I’ll send you a brief email that reviews the program and will call you in a day or two to set a meeting so I can show you how it works and how your school can qualify for the “No Fundraising” funds.
2. EMAIL PRINCIPAL
We want to invite your school to participate in our Sugarlump Kindness Experience! Our state-ofthe-art scavenger hunt connects families, schools and local businesses. Think Mr. Rogers meets Pokémon Go!
Please take a little over a minute to see how Sugarlump works with schools. (click link)
How your school benefits: Sugarlump donates a portion of proceeds to every school who simply introduces students and txzheirfamilies to the Sugarlump Kindness Experience.
How your students benefit: Sugarlump “kindness projects” develop self-confidence, accomplishment, and positive emotional health.
How our community benefits: Sugarlump is supported by local merchants who sponsor each “kindness project” uniting families with their business to receive “kindness missions”; when completed return for the student’s earned merits and prizes.
It’s quick and easy to enroll your school. No funds are raised by parents, teachers, or students!
Let’s book a quick meeting. Let me know when is good for you this week or next!
Thank you so much. I look forward to meeting you soon,
Erin Sorenson Founder & Chief Kindness Officer erin@sugarlump.love 503-784-2953
“Kindness isn’t just something we believe in, it’s something we do. At Sugarlump, kids become heroes one small act at a time.”
3. PRINCIPAL IN-PERSON MEETING USE THE PRESENTATION GUIDE (click link)
a) Explain how the Students & Families Benefit.
b) Explain the School Benefits. c) Explain how Local Businesses Benefit and Contribute. d) Easy to sign-up, just email parents of all the kids we sign up every classroom to earn a share of the funds at the end of the school year.
4. PRINCIPAL’S EMAIL/TEXT SCRIPT CONCEPT TO STUDENT FAMILIES (Name) elementary school is proud to announce that we are supporting Sugarlump’s efforts to help students develop self-confidence, compassion and positive emotional health.
We invite your family to participate in our school supporting local business sponsors to unite our community in kindness missions. Please watch and share this sugarlump video with your students to learn more about the Sugarlump Kindness Experience. At no cost to the school’s or participating families, Sugarlump donates a portion of their proceeds to our school’s classrooms who participate. We feel education goes beyond the classroom and into the community, so thank you for participating!
Thank you, (Principal)
1. CALL THE SPONSOR
Hi (Sponsor), my name is (CKO), thank you for taking my call. Are you the person in charge of marketing your business?
I’m the Chief Kindness Officer for our local Sugarlump chapter. Our company Sugarlump is a community program uniting families and schools with local businesses. Our program leads about 10,000 families to your business 8 times a year, can we meet this week for about 20 minutes so I can explain how the program can bring you all this traffic?
What day and time are good for you?
BOOK THEM AN APPOINTMENT WITH YOU.
If the Sponsor asks for more information…
I can show you the entire program in about 15-20 minutes, when could we get together and do that?
DON’T TRY TO SELL THEM OVER THE PHONE.
If they want more information and won’t give you an appointment…
I’ll send you a brief email that reviews the program and will call you in a day or two to set up a meeting so I can show you how it works and how your business can attract 10,000 families this year.
2. EMAIL SPONSOR
We wanted to highlight your business in the community by inviting you to join Sugarlump, the new wave of local businesses enhancing kid’s self-confidence and character-building skills. Our state-of-the-art scavenger hunt is like Mr. Rogers meets Pokémon Go!
Please take a little over a minute to watch our Sugarlump Sponsor video (click link) and learn how kids and their grownups will visit your business at least 8 times each year to complete 4 pre-scripted kindness projects. We use augmented reality and experiential design to help kids do something radical in today’s world: love themselves, celebrate others and build joy with purpose!
It’s simple and fun, everything is provided…
• First the families scan the AR/QR code at your business for the project instructions.
• They return when each project is completed, show you the image and certificate to earn a collectable “kindness badge” and a prize/gift from your business.
• Effective marketing brings families to your business 8x each year, and you gain community social media brand exposure.
• A portion of the sponsorship fees are donated to all the participating classrooms in the community estimated to ~10,000 elementary age families.
• The kids get an experience of real-life adventures that’s joyful, generous, and unforgettable, while also developing local businesses’ future customers as they get older.
This is where impact meets imagination…and your business becomes the heart of something truly special. Let’s book an appointment together at your earliest convenience, to answer all questions and show you how we customize your sponsor’s kit with your business identity. Please let me know when we can meet.
Thank you I look forward to meeting you soon, Erin Sorenson
Founder & Chief Kindness Officer
Erin@sugarlump.love
503-784-2953
“Kindness isn’t just something we believe in, it’s something we do. At Sugarlump, kids become heroes one small act at a time.”
3.
USE THE SPONSOR’S PRESENTATION GUIDE (click link)
We’re recruiting all the elementaries in our area which estimates ~10,000 families exposed to your business at least 8 times, first on the initial scan and second to redeem their rewards, every quarter. Let me give you a quick inside the program look. The Sugarlump program is easy to join and get started (review guide with sponsor).
Sponsor Presentation Guide Cover Sheet
sugarlump experience
Page 2 Show all the customized marketing their business will get; explain cost & donation…
Page 3 Demonstrate how the kids will get their missions from their business after scanning the AR/QR code Sweet Neighbor. And how it promotes their business website…
Page 4 It begins with their customized AR/QR codes and merchandise…
Page 5 Continues with customized posters, counter cards…
Page 6 And customized web page & social media page…
CLOSE
(Sponsor’s name) you can see everything is included in the program for sponsors. We’ll supply all the customized marketing materials with your business identity, we just need:
• Copy of your logo.
• Statement on type of business.
• Brief two sentence description about your business that you want your customer’s to know.
With 33 years of Creative Direction, brand design and experiential marketing, Sugarlump has developed a comprehensive program that brings thousands of families to your business, through character building exercises for elementary age children. It provides your business the opportunity to influence both parents and kids to become loyal to your brand for life. I am sure you have a creative way to promote your business to the kids along with the “kindness Badge” we provide in your kit. Do you have some ideas?
The sponsorship cost is tax deductible as a marketing expense and a portion is donated to the local elementary classrooms for only $700/month, or you can save $600 with a single pay. Do you want to pay a single pay of $7800 for the year or autopay $700 per month?
Great! let’s sign you up Sponsor Sign-Up Form! (click link)