Sugarfree were commissioned by ENB school to produce a new identity to sequence with the rebranding of the Ballet company. We chose a suite of design tools including fonts, design templates, new images and a fresh colour palette to establish a distinct look for the School. We added to a rota of photographers to pull together a set of new images to promote the look and feel of the School as we repositioned it within the sector. We worked closely with Carole FitzGerald on a fresh written narrative to reflect the ethos of the school. We were very keen to include both the aims and objectives as well as experience of the board and senior staff but incorporate the voice of the student body as much as possible to appeal to prospective new intake - particulalry boys.
© Text and design by Carole Fitzgerald/ sugarfreedesign
© Photography by Richard Lewisohn, Dominic Harris and Patrick Baldwin
