Sugarfree worked on rebranding Connections at St Martin's in 2008. We were were commissioned to produce this annual report in 2008 to reflect the work of homeless charity Connections at St Martin-in-the-Fields during 2007. We chose to theme this report around the title "Moving Stories". Visually we wanted to play with the hand stitched 'home sweet home' motif and creaated a bespoke type treatmetn using this simple cross sttich design. This covers on the one hand, about the physical movement of people from lives on the streets to better lives in secure accommodation, taking advantage of all the services available to support this transition. In addition we were also aware how emotionallly 'moving' these real life accounts could be to the readership. Again the stitching on fabric was also a reference to the interconnectiveness of lives within the context of such a great city as London.
© Design and layout by sugarfreedesign, 2008
© Photography connections at St Martin-in-the-Fields
