Mindanao Daily NEWS BUSINESS . ECONOMY . CORPORATE . BANKING Your Mindanao-wide Business Newspaper
Volume III, No. 149
Editor : Cheng Ordoñez
X-Trail CDO launch: it’s just the beginning By MARK FRANCISCO Assistant Lifestyle Editor
NISSAN Philippines president Antonio Zara said that launching the X-Trail in its exclusive Cagayan de Oro dealership is just the beginning. Speaking during the new third generation Nissan X-Trail roadshow at Limketkai Rotunda over the weekend, Zara announced that Nissan Philippines will introduce more gimmicks and more launches in 2015 to the Mindanao market that would emanate from Cagayan de Oro. “Northern Mindanao is a key part of our Philippine market. That’s why we’ll be back here more often,” Zara said to the smiling crowd of bankers, insurance representatives and media present during the Mindanao launch of Nissan X-Trail.
With a rallying tagline The X You’ll Never Get Over, Nissan X-Trail is showing off its style and muscle in hues of pearl white, diamond black, brilliant silver, fiery red and copper blaze. First introduced in 2003, the X-Trail has long been the choice of many Filipnos because of its versatility, unique design and capability. It mixes bold lines with a muscular body to create a look that can only be matched by its stunning onand off-road performance. With bold lines and powerful curves, the All New X-Trail adopts the V motion front grille design to be the brand’s visual presence and exudes a more modern, crossover look with an undeniably imposing muscular stance. It also has a sleek, new boomerangshaped head and tail lamps See x-trail, page B2
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See 2014 story on Page B1 12 November 24,
THE “X” YOU CAN’T GET OVER. Mr. Antonio Zara, president and managing director of Nissan Philippines Inc. (NPI), promises to bring more of Nissan brand to Northern Mindanao, following the successful launching of its all-new third generation Nissan X-Trail through the Dealership Launching yesterday, Nov. 21, 2014, at Limketkai Center. Mr. Zara is accompanied by Mr. SJ Huh, general manager of NPI, during the launch, here, under the auspices of Nissan-CDO headed Mr. Jefferson U. Rolida, president and general manager. (Text by Cheng Ordoñez/Photo by Shaun Alejandrae Uy)
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