X
X
X
X
X
X
X
X
X
X
X
X
M X
X
X
X
X
X
X
M X
X
X
X
X
X
X
Accompanying video (Y = yes; N = no)
Connect Case Exercise (Y = yes; N = No)
Size: Small (S), Medium (M), Large (L)
S
Costco Wholesale in 2020: Mission, Business Model, and Strategy
Y
Y
M X
Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?
Y
N
L
Macy’s, Inc.: Will Its Strategy Allow It to Survive in the Changing Retail Sector?
Y
N
L
X
TOMS Shoes: Expanding Its Successful One for One Business Model
Y
N
S
X
lululemon Athletica’s Strategy in 2020: Is the Recent Growth in Retail Stores, Revenues, and Profitability Sustainable?
Y
Y
Under Armour’s Strategy in 2020: Can It Revive Sales and Profitability in Its Core North American Market?
Y
Y
Case 3:
Case 4:
Case 5:
Case 6:
Case 7:
Case 8:
X
X
X
X
X
Making action recommendations
X
Y
Exerting strategic leadership
X
Y
Ethics, values, social responsibility
X
Competition in the Craft Beer Industry in 2020
Corporate culture issues
X
Case 2:
Policies, procedures, operating systems, best practices, continuous improvement
E-business strategy issues
X
M
Organizational structure, core competencies, competitive capabilities, staffing
Global or multinational strategy
X
Y
Staffing, people management, incentives and rewards
Company resources and capabilities
X
Y
Financial conditions and financial analysis
Industry and competitive analysis
X
Airbnb in 2020
Diversification strategies and the analysis of multi-business corporations
Crafting strategy in single-business companies
X
Case 1:
The role of managers in executing strategy
X
The role of managers in crafting strategy
Vision, mission, and objectives
TABLE 1 A Quick Profile of the Cases in the 23rd Edition of Crafting and Executing Strategy
X X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
X
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X
X
X